{ "entity_id": "B-002195", "folder": "Meat-and-Livestock-Australia-Limited", "name": "Meat and Livestock Australia Limited", "type": "Statutory Agreement Body", "jurisdiction": "Commonwealth", "portfolio": "Agriculture, Fisheries and Forestry", "website": "http://www.mla.com.au/Home", "data_status": "partial", "completeness": { "has_strategy_brief": true, "has_strategy_structured": true, "has_vision": false, "has_kpi_targets": true, "has_kpi_results": true, "has_strategy_overview": true, "has_legislation_text": true, "has_legislation_structured": false, "has_global_initiatives_text": false, "has_ideas": true, "has_artifacts": true, "n_ideas": 12, "n_legislation": 0, "n_artifacts": 6, "n_kpi_targets": 1, "n_kpi_results": 1, "n_outcomes": 1, "verified_own_data": true }, "strategy_profile": { "status": "needs_review", "confidence": "medium", "summary": "Value-based marketing (VBM) is built on a simple idea: when the market values something, producers who deliver it should be rewarded. MLA is investing to make that happen by lifting both live animal value and carcase value, and by improving the feedback producers receive along the way.", "official_site_url": "http://www.mla.com.au/Home", "source_documents": [ { "type": "annual_report", "title": "Annual Report", "url": "https://www.mla.com.au/contentassets/77f9057edd7f499daf75a527b12856e2/mla-annual-report-2023-24.pdf", "period": "2023", "confidence": "high" } ], "purpose": null, "vision": null, "strategic_priorities": [], "values": [ { "name": "Value-based marketing", "description": "", "source_url": "http://www.mla.com.au/contentassets/e278fb33dc454d74a8b0d71d89bf4874/mla-feedback-autumn-2026-web.pdf", "source_page": null } ], "outcomes": [ { "name": "Outcome 1: Value-based marketing", "description": "Value-based marketing (VBM) is built on a simple idea: when the market values something, producers who deliver it should be rewarded. MLA is investing to make that happen by lifting both live animal value and carcase value, and by improving the feedback producers receive along the way.", "activities": [ "Investing in better livestock genetics tools", "Supporting the rollout of objective measurement technologies" ], "source_url": "http://www.mla.com.au/contentassets/e278fb33dc454d74a8b0d71d89bf4874/mla-feedback-autumn-2026-web.pdf", "source_page": 5, "source_deep_url": "http://www.mla.com.au/contentassets/e278fb33dc454d74a8b0d71d89bf4874/mla-feedback-autumn-2026-web.pdf#page=5" } ], "performance_measures": [ { "code": "CCE01", "measure": "Beef’s ‘The greatest’ campaign", "target": "featured prominently throughout The Ashes Test matches between Australia and England", "latest_result": "37 million views", "status": "Achieved", "target_source_url": "http://www.mla.com.au/contentassets/e278fb33dc454d74a8b0d71d89bf4874/mla-feedback-autumn-2026-web.pdf", "target_source_page": 4, "result_source_url": "https://www.mla.com.au/contentassets/77f9057edd7f499daf75a527b12856e2/mla-annual-report-2023-24.pdf", "result_source_page": 5 } ], "document_alignment_terms": { "must_support": [], "watch_terms": [ "Beef’s ‘The greatest’ campaign" ], "avoid_claiming_without_evidence": [] }, "review_note": "Structured strategy exists but is incomplete." }, "strategy_brief_md": "# Meat and Livestock Australia Limited — Strategy Brief\n\n**Reporting period**: 2024-25\n**Corporate plan in force**: 2025-26\n**Corporate Plan**: [2025-26](http://www.mla.com.au/contentassets/e278fb33dc454d74a8b0d71d89bf4874/mla-feedback-autumn-2026-web.pdf)\n\n## Outcomes\n\n### Outcome 1: Value-based marketing\nValue-based marketing (VBM) is built on a simple idea: when the market values something, producers who deliver it should be rewarded. MLA is investing to make that happen by lifting both live animal value and carcase value, and by improving the feedback producers receive along the way. [[CP p.5](http://www.mla.com.au/contentassets/e278fb33dc454d74a8b0d71d89bf4874/mla-feedback-autumn-2026-web.pdf#page=5)]\n\n**Key activities:**\n- Investing in better livestock genetics tools\n- Supporting the rollout of objective measurement technologies\n\n## Values and principles\n\n_Value-based marketing_\n\n- Value-based marketing\n\n## What they will measure themselves on this year (targets from 2025-26 corporate plan)\n\n| Code | Measure | Target | Source |\n|---|---|---|---|\n| CCE01 | Beef’s ‘The greatest’ campaign | featured prominently throughout The Ashes Test matches between Australia and England | [CP p.4](http://www.mla.com.au/contentassets/e278fb33dc454d74a8b0d71d89bf4874/mla-feedback-autumn-2026-web.pdf#page=4) |\n\n## How they performed last year (results from 2024-25 annual report)\n\n| Code | Measure | Result | Status | Source |\n|---|---|---|---|---|\n| CCE01 | Summer Lamb Campaign | 37 million views | Achieved | AR p.5 |", "strategy_overview_evidence_md": null, "internal_strategy_evidence_md": "# Meat and Livestock Australia Limited - Strategy, Performance, and Operating Profile\n\n**Generated at**: 2026-05-09T22:15:45.925798+00:00\n**Entity ID**: B-002195\n**Entity type**: Statutory Agreement Body\n**Jurisdiction**: Commonwealth\n**Portfolio**: Agriculture, Fisheries and Forestry\n**Website**: http://www.mla.com.au/Home\n\n> Draft generated from scraped source material. Treat this as an evidence pack for editorial review, not a final judgement.\n\n## Source Coverage\n\n| Source type | Count |\n|---|---:|\n| other-pdfs | 5 |\n| pages | 18 |\n\n## Executive Readout\n\n### Purpose\n\n- Identifying\nThe Hendersons have used pregnancy scanning\n■ 6kg wool since 2018 and automatically cull dry ewes and splitting singles and twins has lifted\n■ lambs to grow out to 50kg within when they are not in a flock-building phase. lambing by 20% – up to around 120%.\nseven to eight months. “The preg-scanning technology enables The Hendersons’ nutrition strategies are\n“Our breeding objective is to breed a us to better manage pregnant ewes, with based on principles adopted from the Lifetime\ndual-purpose, productive, balanced more nutrition provided to smaller mobs Ewe Management (LTEM) program, such as\nMerino sheep that thrives in a range of of multiple-bearing ewes during pregnancy condition scoring and feed budgeting.\nenvironments,” Alison said. and lambing,” Alison said. “The LTEM course included training in body\ncondition scoring, and I have used that ever\n Source: `other-pdfs/mla-feedback-summer-2025.pdf (http://www.mla.com.au/contentassets/e278fb33dc454d74a8b0d71d89bf4874/mla-feedback-summer-2025.pdf)`\n- Lakefield’s average annual run with ease with only minimal staff.\neasily monitored and accessed.\ncalf/weaner mortality from pregnancy- “All development was centred\nIn the two-year-old feeder\ntest to weaning is 10%, which Garry around our Landcare objectives, with\nsteers, Garry says the previous\nestimates is caused by 2% wild dogs, sustainability and improved economic\nannual mortality rate of ~4.5% was\n3% birth defects (natural cause), and environmental outcomes.\ndue to three-day sickness.\n Source: `other-pdfs/mla-weaner-management-northern-beef-manual-2nd-edition-0925.pdf (http://www.mla.com.au/globalassets/mla-corporate/research-and-development/program-areas/animal-health-welfare-and-biosecurity/mla-weaner-management-northern-beef-manual-2nd-edition-0925.pdf)`\n- Our vision\nEnduring prosperity for the Australian red meat and livestock industry.​\nOur purpose\nTo deliver world leading outcomes that fuel global competitiveness, sustainability and producer profitability\n.​\nIndustry and funding\nMLA receives funding from transaction levies paid on livestock sales, the Australian Government and voluntary contributions from industry partners.\n Source: `pages/about.html (http://www.mla.com.au/about-mla/)`\n- Cost of supplementing\nTable 10: Cost of supplementing 500 weaners as an example\nNumber of weaners 500 Cost of supplement $500/tonne = $0.50/kg\nSupplement period May–October* 1kg pellets/day 150 days $0.50/kg x 150 days = $75.00\nNumber of days 150* 500 weaners 150 days 500 weaners x $75.00 = $37,500.00\nSupplement Pellets for 120 days* (20% protein) Total cost $37,000\n*These figures are assumptions for the purpose of the calculation.\n Source: `other-pdfs/mla-weaner-management-northern-beef-manual-2nd-edition-0925.pdf (http://www.mla.com.au/globalassets/mla-corporate/research-and-development/program-areas/animal-health-welfare-and-biosecurity/mla-weaner-management-northern-beef-manual-2nd-edition-0925.pdf)`\n\n### Role and Functions\n\n- Animal protein packs a punch Impact to diet\nAs a result, the subgroup of Australians whose\nTo identify the ideal diet, the study reviewed “Our research, however, shows animal-sourced\nprotein was 60–80% animal-sourced were\nalmost 10,000 real diets reported within the foods have a very important role to play in a\nmost likely to meet their estimated average\nAustralian Health Survey. more healthy, sustainable diet,” Brad said.\nrequirements for micronutrients.\n“For each of those diets, we evaluated how\n“While consuming protein which is 60–80%\nclosely they conformed with the Australian “Animal-sourced proteins are likely to be\nanimal-sourced is optimal, 55% is the average\ndietary guidelines, and an environmental eaten in combination with other foods which\nanyway, so we’re not too far from the goal.\nscore related to four indicators, including offer important but often under-consumed\n Source: `other-pdfs/mla-feedback-summer-2025.pdf (http://www.mla.com.au/contentassets/e278fb33dc454d74a8b0d71d89bf4874/mla-feedback-summer-2025.pdf)`\n- Find out more\nRelated content\nContact\nMLA membership\nAbout your levy\nMLA agreements\nRegional consultation\nProducer consultation\nIndustry consultation\nFind out more\nabout MLA's work and activities\nResearch & Development\nMarketing Beef, Lamb & Goat\nEvents & Workshops\nPrices & Markets\nResearch & Development\nTools, Resources & Training\nIntegrity & Compliance\nMarketing Beef & Lamb\nNews & Events\nMLA at a glance\nWhat we do\nWho we serve\nHow we are funded\nContact us\nGENERAL ENQUIRIES\n02 9463 9333\n|\n1800 023 100\ninfo@mla.com.au\nSocial Media\nClose modal\nLoading...\n Source: `pages/about.html (http://www.mla.com.au/about-mla/)`\n- View the FY25 Modern Slavery Statement\nYou can read MLA’s past modern slavery statements:\nModern Slavery Statement 2024\nModern Slavery Statement 2023\nModern Slavery Statement 2022\nModern Slavery Statement 2021\nModern Slavery Statement 2020\nPrices & Markets\nResearch & Development\nTools, Resources & Training\nIntegrity & Compliance\nMarketing Beef & Lamb\nNews & Events\nMLA at a glance\nWhat we do\nWho we serve\nHow we are funded\nContact us\nGENERAL ENQUIRIES\n02 9463 9333\n|\n1800 023 100\ninfo@mla.com.au\nSocial Media\nClose modal\nLoading...\n Source: `pages/announcements-index.html (http://www.mla.com.au/general/modern-slavery-statement/)`\n- Source: ABS, DAFF, MLA calculations\n$328.6 million\ninvesting in world-class research, development and marketing\nAcross 17 program areas, all on behalf of\ngrassfed cattle\n,\ngrainfed cattle\n,\nsheep\n, and\ngoat\nproducers\nResearch & Development\nMarketing beef & lamb\nMore from MLA\nPrices & Markets\nResearch & Development\nTools, Resources & Training\nIntegrity & Compliance\nMarketing Beef & Lamb\nNews & Events\nMLA at a glance\nWhat we do\nWho we serve\nHow we are funded\nContact us\nGENERAL ENQUIRIES\n02 9463 9333\n|\n1800 023 100\ninfo@mla.com.au\nSocial Media\nClose modal\nLoading...\n Source: `pages/homepage.html (http://www.mla.com.au/Home)`\n- Prices & Markets\nResearch & Development\nTools, Resources & Training\nIntegrity & Compliance\nMarketing Beef & Lamb\nNews & Events\nMLA at a glance\nWhat we do\nWho we serve\nHow we are funded\nContact us\nGENERAL ENQUIRIES\n02 9463 9333\n|\n1800 023 100\ninfo@mla.com.au\nSocial Media\nClose modal\nLoading...\n Source: `pages/media-releases-index.html (http://www.mla.com.au/news-and-events/media-releases/)`\n- Read article\n05 May 2026\nRestocker premium narrows as seasonal pressure lifts cattle supply\nRead article\n01 May 2026\nWeekly cattle and sheep market wrap\nRead article\n01 May 2026\nWeekly cattle and sheep market wrap\nRead article\n01 May 2026\nDiscover more\nby exploring additional MLA research and resources\nResearch & Development\nResource Hubs\nEvents & Workshops\nPrices & Markets\nResearch & Development\nTools, Resources & Training\nIntegrity & Compliance\nMarketing Beef & Lamb\nNews & Events\nMLA at a glance\nWhat we do\nWho we serve\nHow we are funded\nContact us\nGENERAL ENQUIRIES\n02 9463 9333\n|\n1800 023 100\ninfo@mla.com.au\nSocial Media\nClose modal\nLoading...\n Source: `pages/news-latest.html (http://www.mla.com.au/news-and-events/industry-news/rumen-maturity-the-best-predictor-of-long-term-growth-potential-in-weaner-cattle/)`\n\n### Strategic Priorities\n\n- 2025, we remained aligned with the red meat\nwill not be complacent in pursuing further\nWe'd love to hear from you. improvements in trade. industry’s strategic plan, Red Meat 2030, and\nthe Australian Government’s research priorities.\n info@mla.com.au The US remains our largest export customer for\nThe big-ticket items that will shape our\n 02 9463 9333 beef, lamb and goatmeat, with 2025 volumes\ninvestments for the next five years include:\n mla.com.au of red meat exports surpassing the record set in\nFACEBOOK @meatandlivestockaustralia 2024.\n Source: `other-pdfs/mla-feedback-summer-2025.pdf (http://www.mla.com.au/contentassets/e278fb33dc454d74a8b0d71d89bf4874/mla-feedback-summer-2025.pdf)`\n- Red meat perfectly positioned for post‑pandemic health boom\nFeedback\nmagazine September/October 2020\nHow to choose a sire when you can’t attend a sale\nManaging phosphorus deficiencies in northern herds\nOptimise ewe performance in containment\nIs your transporter TruckSafe\nPutting butchers back on the map\nFeedback\nmagazine July/August 2020\nWhy carbon neutrality matters\nMeeting climate extremes head-on\nWhat you need to know about the new NVDs\nBeetles with benefits\nUnlocking leucaena’s potential\nFeedback\nmagazine May/June 2020\nCOVID‑19 red meat resources\nBeef still going for gold\nPositive scorecard\nMilestone reached for Merino Lifetime Productivity project\nMobile‑friendly eNVD\nCreating a carbon account for your business\nFeedback\nmagazine March/April 2020\nFire recovery action plan\nAutumn actions around the country\nTropical lot feeding\nFinding more dollars in grass\n Source: `pages/publications-index.html (http://www.mla.com.au/news-and-events/publications/feedback-magazine/)`\n- [Page 3]\n1\nContents\nEffective weaning .................................................................2 Reducing stress ..............................................................33\nNutrition ..........................................................................33\nWhy wean? ..............................................................................4\nSegregating on body weight .......................................34\nMaintaining body condition of the cow ......................4\nPregnancy testing and foetal ageing\nBody condition score (BCS) ...........................................5 for weaner management .............................................34\nBreeder and grazing management ..............................6 Handling ..........................................................................34\nTiming mating .................................................................\n Source: `other-pdfs/mla-weaner-management-northern-beef-manual-2nd-edition-0925.pdf (http://www.mla.com.au/globalassets/mla-corporate/research-and-development/program-areas/animal-health-welfare-and-biosecurity/mla-weaner-management-northern-beef-manual-2nd-edition-0925.pdf)`\n- Average daily gain required\nto reach 350kg Figure 8.3: 50-day incidence risk of bovine respiratory disease\n(BRD) for cattle that were paddock weaned or yard weaned for\nWeaning Weight gain Yearling mating 2-year-old mating\nmore or less than seven days*\nweight to reach 1 Dec (214 days 1 Dec (580 days\n1 May 350kg post-weaning) post-weaning)\n100kg +250kg +1.17kg/day +0.43kg/day\n140kg +210kg +0.98kg/day +0.36kg/day\n180kg +170kg +0.79kg/day +0.29kg/day\n220kg +130kg +0.61kg/day +0.22kg/day\n260kg +90kg +0.42kg/day +0.16kg/day\nBetter growth of replacement heifers allows:\n■ more animals at the target weight from which to select\n■ greater opportunity for yearling joining\n■ heavier culls before and after mating.\n Source: `other-pdfs/mla-weaner-management-northern-beef-manual-2nd-edition-0925.pdf (http://www.mla.com.au/globalassets/mla-corporate/research-and-development/program-areas/animal-health-welfare-and-biosecurity/mla-weaner-management-northern-beef-manual-2nd-edition-0925.pdf)`\n- Cost of supplementing\nTable 10: Cost of supplementing 500 weaners as an example\nNumber of weaners 500 Cost of supplement $500/tonne = $0.50/kg\nSupplement period May–October* 1kg pellets/day 150 days $0.50/kg x 150 days = $75.00\nNumber of days 150* 500 weaners 150 days 500 weaners x $75.00 = $37,500.00\nSupplement Pellets for 120 days* (20% protein) Total cost $37,000\n*These figures are assumptions for the purpose of the calculation.\n Source: `other-pdfs/mla-weaner-management-northern-beef-manual-2nd-edition-0925.pdf (http://www.mla.com.au/globalassets/mla-corporate/research-and-development/program-areas/animal-health-welfare-and-biosecurity/mla-weaner-management-northern-beef-manual-2nd-edition-0925.pdf)`\n- Di-Bak™ in the winter\nagents has been impressive – we’ve “Biosecurity is a key part of this project 2022 edition of Feedback\nrecorded spread of up to 15km and 32km so the next step for us is conducting an magazine (pages 36–37):\nfrom the nearest release sites for UU1 appropriate risk assessment on the fly mla.com.au/feedback\nand UU2 respectively.” before we consider trialling its release.”\nDr Michelle Rafter michelle.rafter@csiro.au Joe Gebbels jgebbels@mla.com.au\n| 27\n Source: `other-pdfs/mla-feedback-spring-2025-web.pdf (http://www.mla.com.au/globalassets/mla-corporate/news-and-events/feedback-magazine/mla-feedback-spring-2025-web.pdf)`\n- Read the full Annual Report 2024–25 at annualreport.mla.com.au\nAustralian red meat MLA producer adoption Meat Standards Australia beef\nexports reached programs delivered program delivered an estimated\na record high of\n$81.6 $409\n$22.1\nmillion million\nbillion\nannual net benefits in additional farm gate returns\n4.1 Enteric methane Record Australian goatmeat\n(CH ) emissions production –\n4\nmillion from Australian feedlot 47%\ncattle found to be year\non\nyear\nusers accessed online 56% lower\nincrease\nmarket information\nthan previously estimated over the past\ntools and reports five years, as a result of MLA research 54,017 tonnes carcase weight\nAward-winning Summer\nAussie Beef and\n60k Lamb campaign\nLamb logos found\n‘The comments section’ most\nin >39,000 viewed lamb ad by Australians ever:\ndownloads\n21.4 million views\nof eNVD app global retail and foodservice businesses\n37% of consignments: 1.1\n Source: `other-pdfs/mla-feedback-summer-2025.pdf (http://www.mla.com.au/contentassets/e278fb33dc454d74a8b0d71d89bf4874/mla-feedback-summer-2025.pdf)`\n- The MSA program set a new benchmark The best eating quality result was In FY25, two sheepmeat supply chains\nin FY25, with a record 4.13 million head of also achieved since the MSA Index partnered with MLA to begin the process\ncattle presented for MSA grading. was introduced, with a record MSA of enabling the MSA sheepmeat cuts-\nThe program delivered more than ever Index of 58.81. based grading manual.\nback to the farm gate, with an estimated The number of brands underpinned by To learn more about MSA and read\n$409 million in additional returns for MSA continues to grow, with 197 beef and the MSA Annual Outcomes Report 2024–25\nMSA-compliant carcases.\n Source: `other-pdfs/mla-feedback-summer-2025.pdf (http://www.mla.com.au/contentassets/e278fb33dc454d74a8b0d71d89bf4874/mla-feedback-summer-2025.pdf)`\n- Under Jock and Claire’s\ncommercial (700 head) beef operation,\ngrandfather, Richard Hughes, in 1956.\nstewardship, the focus has shifted to growth\nprime lambs (2,000 ewes, 4,000\nand business development, with their long- Today, Jock and Claire target calving ease and lambs) and mixed irrigated cropping\nterm goal to pass on a thriving business to high growth with a focus on carcase and eating\ntheir three young sons.\n Source: `other-pdfs/mla-feedback-summer-2025.pdf (http://www.mla.com.au/contentassets/e278fb33dc454d74a8b0d71d89bf4874/mla-feedback-summer-2025.pdf)`\n- Animal protein packs a punch Impact to diet\nAs a result, the subgroup of Australians whose\nTo identify the ideal diet, the study reviewed “Our research, however, shows animal-sourced\nprotein was 60–80% animal-sourced were\nalmost 10,000 real diets reported within the foods have a very important role to play in a\nmost likely to meet their estimated average\nAustralian Health Survey. more healthy, sustainable diet,” Brad said.\nrequirements for micronutrients.\n“For each of those diets, we evaluated how\n“While consuming protein which is 60–80%\nclosely they conformed with the Australian “Animal-sourced proteins are likely to be\nanimal-sourced is optimal, 55% is the average\ndietary guidelines, and an environmental eaten in combination with other foods which\nanyway, so we’re not too far from the goal.\nscore related to four indicators, including offer important but often under-consumed\n Source: `other-pdfs/mla-feedback-summer-2025.pdf (http://www.mla.com.au/contentassets/e278fb33dc454d74a8b0d71d89bf4874/mla-feedback-summer-2025.pdf)`\n\n## KPIs, Targets, and Where They Are At\n\n- The MSA program set a new benchmark The best eating quality result was In FY25, two sheepmeat supply chains\nin FY25, with a record 4.13 million head of also achieved since the MSA Index partnered with MLA to begin the process\ncattle presented for MSA grading. was introduced, with a record MSA of enabling the MSA sheepmeat cuts-\nThe program delivered more than ever Index of 58.81. based grading manual.\nback to the farm gate, with an estimated The number of brands underpinned by To learn more about MSA and read\n$409 million in additional returns for MSA continues to grow, with 197 beef and the MSA Annual Outcomes Report 2024–25\nMSA-compliant carcases.\n Source: `other-pdfs/mla-feedback-summer-2025.pdf (http://www.mla.com.au/contentassets/e278fb33dc454d74a8b0d71d89bf4874/mla-feedback-summer-2025.pdf)`\n- Average daily gain required\nto reach 350kg Figure 8.3: 50-day incidence risk of bovine respiratory disease\n(BRD) for cattle that were paddock weaned or yard weaned for\nWeaning Weight gain Yearling mating 2-year-old mating\nmore or less than seven days*\nweight to reach 1 Dec (214 days 1 Dec (580 days\n1 May 350kg post-weaning) post-weaning)\n100kg +250kg +1.17kg/day +0.43kg/day\n140kg +210kg +0.98kg/day +0.36kg/day\n180kg +170kg +0.79kg/day +0.29kg/day\n220kg +130kg +0.61kg/day +0.22kg/day\n260kg +90kg +0.42kg/day +0.16kg/day\nBetter growth of replacement heifers allows:\n■ more animals at the target weight from which to select\n■ greater opportunity for yearling joining\n■ heavier culls before and after mating.\n Source: `other-pdfs/mla-weaner-management-northern-beef-manual-2nd-edition-0925.pdf (http://www.mla.com.au/globalassets/mla-corporate/research-and-development/program-areas/animal-health-welfare-and-biosecurity/mla-weaner-management-northern-beef-manual-2nd-edition-0925.pdf)`\n- Their next target\nbe really efficient with our grass and gaining is 1,200 collars – to be achieved with the help\nas many kilos of beef as we can from what of a Coles Nurture Fund grant – and Kent’s\nwe’ve got,” Kent said. goal is to implement a virtual fence line\nthat moves continually across the property,\nCurrently they are sitting at about 600kg\nelegantly guided by information fed back\nbeef/ha/year but Kent wants to keep Kent’s farm was featured as a virtual\nto him in real-time. farm tour at MLA’s recent Wagga Wagga MeatUp\npushing the boundaries.\nforum – scan or click the QR code to watch:\n“Once the cattle are trained to the fence, you\n“Profitability is a driver of getting more kilos\ncan make a lot of changes,” Kent said.\nof beef per hectare.\n Source: `other-pdfs/mla-feedback-spring-2025-web.pdf (http://www.mla.com.au/globalassets/mla-corporate/news-and-events/feedback-magazine/mla-feedback-spring-2025-web.pdf)`\n- Read the full Annual Report 2024–25 at annualreport.mla.com.au\nAustralian red meat MLA producer adoption Meat Standards Australia beef\nexports reached programs delivered program delivered an estimated\na record high of\n$81.6 $409\n$22.1\nmillion million\nbillion\nannual net benefits in additional farm gate returns\n4.1 Enteric methane Record Australian goatmeat\n(CH ) emissions production –\n4\nmillion from Australian feedlot 47%\ncattle found to be year\non\nyear\nusers accessed online 56% lower\nincrease\nmarket information\nthan previously estimated over the past\ntools and reports five years, as a result of MLA research 54,017 tonnes carcase weight\nAward-winning Summer\nAussie Beef and\n60k Lamb campaign\nLamb logos found\n‘The comments section’ most\nin >39,000 viewed lamb ad by Australians ever:\ndownloads\n21.4 million views\nof eNVD app global retail and foodservice businesses\n37% of consignments: 1.1\n Source: `other-pdfs/mla-feedback-summer-2025.pdf (http://www.mla.com.au/contentassets/e278fb33dc454d74a8b0d71d89bf4874/mla-feedback-summer-2025.pdf)`\n- Under Jock and Claire’s\ncommercial (700 head) beef operation,\ngrandfather, Richard Hughes, in 1956.\nstewardship, the focus has shifted to growth\nprime lambs (2,000 ewes, 4,000\nand business development, with their long- Today, Jock and Claire target calving ease and lambs) and mixed irrigated cropping\nterm goal to pass on a thriving business to high growth with a focus on carcase and eating\ntheir three young sons.\n Source: `other-pdfs/mla-feedback-summer-2025.pdf (http://www.mla.com.au/contentassets/e278fb33dc454d74a8b0d71d89bf4874/mla-feedback-summer-2025.pdf)`\n- Project lead and Casino Food Company\nimplementing these practices wasn’t just\n“Instead of trying to fit producers into\nMember Services Manager, Joseph Leven,\nenvironmentally beneficial – it was\ncarbon frameworks, it validated what\nsaid the company’s reach meant it had\neconomically sound.” many were already doing and gave them\nthe benefit of independently trialling the\nWhile the project confirmed that producers confidence to keep going,” he said.\npractical application of multiple aggregated\nsoil carbon sequestration projects within could generate positive environmental “For the company, the value in simply\na commercial supply chain. outcomes, it also highlighted the limitations doing it was much greater than the\nof existing carbon market mechanisms. value of certifying it.”\n“For many producers, developing carbon\n Source: `other-pdfs/mla-feedback-summer-2025.pdf (http://www.mla.com.au/contentassets/e278fb33dc454d74a8b0d71d89bf4874/mla-feedback-summer-2025.pdf)`\n- Animal protein packs a punch Impact to diet\nAs a result, the subgroup of Australians whose\nTo identify the ideal diet, the study reviewed “Our research, however, shows animal-sourced\nprotein was 60–80% animal-sourced were\nalmost 10,000 real diets reported within the foods have a very important role to play in a\nmost likely to meet their estimated average\nAustralian Health Survey. more healthy, sustainable diet,” Brad said.\nrequirements for micronutrients.\n“For each of those diets, we evaluated how\n“While consuming protein which is 60–80%\nclosely they conformed with the Australian “Animal-sourced proteins are likely to be\nanimal-sourced is optimal, 55% is the average\ndietary guidelines, and an environmental eaten in combination with other foods which\nanyway, so we’re not too far from the goal.\nscore related to four indicators, including offer important but often under-consumed\n Source: `other-pdfs/mla-feedback-summer-2025.pdf (http://www.mla.com.au/contentassets/e278fb33dc454d74a8b0d71d89bf4874/mla-feedback-summer-2025.pdf)`\n- Projections tip record-\nbreaking production\nM LA recently released\nthe latest projections Cattle Sheep\nto forecast the national herd,\n■ The national cattle herd will ■ The sheep flock is expected to\nflock, slaughter, carcase\nremain above 30 million head in be 73.2 million head at 30 June 2025 –\nweights and production for the 2025, easing slightly as a result of the a fall of 7.4% due to high mutton\nnext three years. dry southern region and the delayed slaughter in the second half of 2024 as it\nwet season.\n Source: `other-pdfs/mla-feedback-winter-2025-web.pdf (http://www.mla.com.au/contentassets/e278fb33dc454d74a8b0d71d89bf4874/mla-feedback-winter-2025-web.pdf)`\n- England tablelands of NSW.\n“It was interesting to see that the animals AREA\n“The herd at Bald Blair has served our family who found shade and shelter under 2,200ha across four properties\nfor generations, so good stockmanship is the tree cover performed much better\nimportant to us,” Sam said. than those who hadn’t.” ENTERPRISE\n“That doesn’t just mean providing them with Angus cattle (400 stud cows and\nSocialising calves\nthe basics like feed and water, but also seeing 400 commercial cows), 1,000 ewes\nthat they enjoy a comfortable life for the time The Whites yard their calves for around a\nthey’re on our property.” week during weaning – during this time, PASTURES\nPaddocks across the family’s four properties young cattle are exposed to dogs, horses, Predominantly perennial pastures,\nbikes and lots of people.\nare well‑watered with troughs and dams, and including phalaris and fescue\n Source: `other-pdfs/mla-feedback-winter-2025-web.pdf (http://www.mla.com.au/contentassets/e278fb33dc454d74a8b0d71d89bf4874/mla-feedback-winter-2025-web.pdf)`\n- 2.7% in 2019 to 0.6% in 2021. livestock consultant Elke Hocking (see\nDiscussions and problem solving ■ Heifers needing assistance at calving article opposite), said having access to both\nfocused on how to hone decision‑ reduced from 13% in 2019 to 4% in 2021. experts and the group’s combined, on‑the‑\nmaking around joining periods, body ground know‑how made all the difference.\ncondition monitoring, calving times, Stronger together\n“The variation in management systems within\nsupplementary feeding, fertility The project’s results and insights into the group was extensive with a range of calving\ntesting and harnessing genetics. maximising heifer fertility in large part times, different breeds, different animal health\nplans and different target markets,” she said.\n“It was great to be able to learn from other producers “It was great to be able to learn from\nother producers and consider which\n Source: `other-pdfs/mla-feedback-winter-2025-web.pdf (http://www.mla.com.au/contentassets/e278fb33dc454d74a8b0d71d89bf4874/mla-feedback-winter-2025-web.pdf)`\n- 1,280ha\nWith a tight calving window for each group,\n2 Tailor nutrition\nmanaging earlies/lates separately saves time ENTERPRISE\nElke calculates her herd’s mature cow checking calving cows and enables targeted 310 breeders, 400–600 weaner cattle,\nreference weight to set accurate target pre‑calving health treatments.\n Source: `other-pdfs/mla-feedback-winter-2025-web.pdf (http://www.mla.com.au/contentassets/e278fb33dc454d74a8b0d71d89bf4874/mla-feedback-winter-2025-web.pdf)`\n- 3 Monitor to measure\n“Fortunately, the feed on offer improved\nRegular body condition scoring and pasture\n5 Fertility test bulls dramatically in spring and with a rising plane\nassessment (quality and quantity of available\nof nutrition throughout joining in October/\nfeed) ensures the herd’s nutritional needs are Since participating in the PDS, Peter and\nNovember, we achieved 97% conception rates\nmet.\n Source: `other-pdfs/mla-feedback-winter-2025-web.pdf (http://www.mla.com.au/contentassets/e278fb33dc454d74a8b0d71d89bf4874/mla-feedback-winter-2025-web.pdf)`\n- The pair took home the best Larger Non- “We then rear them for about 15 months\nGrainfed Producer Award for Tasmania until they reach our desired weight, which Ross\nand Mary\nin the MSA 2023–25 Excellence in is a minimum dressed weight of 380kg Mace with\nEating Quality Awards. and a top of 420kg. their MSA\nExcellence in\nOver the two-year period, the Mace family “Our business is very entwined with JBS Eating Quality\nAward for\nconsigned 234 head and had an average MSA Swift, who not only processes our cattle, but best Larger\nNon‑Grainfed\nIndex of 63.41 and compliance of 99%. commissions our cattle buyer who makes our Producer.\nweaner purchases directly from breeders.”\nFarming on old cattle country\nRoss’s target market is the JBS premium\nNestled in the Upper Derwent Valley at Ouse\ngrassfed brand, Little Joe, which has a range of\nis the historic ‘Lawrenny Estate’, home to the\n Source: `other-pdfs/mla-feedback-autumn-2026-web.pdf (http://www.mla.com.au/contentassets/e278fb33dc454d74a8b0d71d89bf4874/mla-feedback-autumn-2026-web.pdf)`\n- It appears to establish\nlegumes, the Rodhams concurrently lifted quickly and we’re keen to see how hardy it\ntheir ewe numbers from 3,000 to 4,800. is, how easy it is to harvest seed and what it\n“We’ve achieved a long-term marking average yields,” Craig said.\nof 125% and with the higher quality pastures, “Ultimately, we’re looking to see how we can\nsilage and hay, we can finish all our lambs and use it in our system either as a standalone\nin dry time retain our ewe numbers.” pasture or in combination with lucerne.”\nThe annual legumes significantly increase winter\nfeed availability compared to lucerne‑only stands\nand contribute to higher ground cover in summer.\n Source: `other-pdfs/mla-feedback-spring-2025-web.pdf (http://www.mla.com.au/globalassets/mla-corporate/news-and-events/feedback-magazine/mla-feedback-spring-2025-web.pdf)`\n\n## Key Metrics\n\n| Values found | Evidence | Source |\n|---|---|---|\n| $2.9 million, $1 million, 2.9 million, 1 million, 20 staff | Team and technology Currently, the business purchases Under Jeff’s management, Pardoo\nup to 400t of grain/year at a cost of Station is poised for a bright\nLabour at Pardoo Station\naround $2.9 million, which is expected future in the cattle industry with\nincludes a crew of around\nto decrease to around $1 million strategic breeding practices and\n20 staff, divided into feedlot,\nunder their new feed program. market optimisation efforts.\ncattle crew, | `other-pdfs/mla-weaner-management-northern-beef-manual-2nd-edition-0925.pdf (http://www.mla.com.au/globalassets/mla-corporate/research-and-development/program-areas/animal-health-welfare-and-biosecurity/mla-weaner-management-northern-beef-manual-2nd-edition-0925.pdf)` |\n| $376 million, 376 million | It also aligns with our belief that The Greater China region is another top lamb export market for Australia, with 56,337t\nlamb brings people together. of sheepmeat exported in 2024, bringing in a revenue of A$376 million.\n“Our slogan is ‘Be a Lambassador’ – anyone While China Mainland is our top export market for frozen lamb, this year saw\nwho loves Australian lamb and shares it is a the approval of 17 new Australian establishments for chilled l | `other-pdfs/mla-feedback-summer-2025.pdf (http://www.mla.com.au/contentassets/e278fb33dc454d74a8b0d71d89bf4874/mla-feedback-summer-2025.pdf)` |\n| $81.6 , $409\n, $22.1\nmillion, 22.1\nmillion, 4\nmillion, 21.4 million | Read the full Annual Report 2024–25 at annualreport.mla.com.au\nAustralian red meat MLA producer adoption Meat Standards Australia beef\nexports reached programs delivered program delivered an estimated\na record high of\n$81.6 $409\n$22.1\nmillion million\nbillion\nannual net benefits in additional farm gate returns\n4.1 Enteric methane Record Australian goatmeat\n(CH ) emissions production –\n4\nmillion from Australian feedlot 47%\ncattle found to be year\no | `other-pdfs/mla-feedback-summer-2025.pdf (http://www.mla.com.au/contentassets/e278fb33dc454d74a8b0d71d89bf4874/mla-feedback-summer-2025.pdf)` |\n| $409 million, 4.13 million, 409 million | The MSA program set a new benchmark The best eating quality result was In FY25, two sheepmeat supply chains\nin FY25, with a record 4.13 million head of also achieved since the MSA Index partnered with MLA to begin the process\ncattle presented for MSA grading. was introduced, with a record MSA of enabling the MSA sheepmeat cuts-\nThe program delivered more than ever Index of 58.81. based grading manual.\nback to the farm gate, with an estimated The | `other-pdfs/mla-feedback-summer-2025.pdf (http://www.mla.com.au/contentassets/e278fb33dc454d74a8b0d71d89bf4874/mla-feedback-summer-2025.pdf)` |\n| 28 million | Workshops\nAbout 8,500 people are employed to care\nalso provided smallholders with practical\nfor Australian cattle, which in turn supports Exported Australian-bred cattle contribute\ntraining in vaccination and biosecurity.\nmore than 83,000t of beef (excluding offal)\nlivelihoods across the supply chain from\nto Indonesia each year, providing a reliable These efforts protect both Indonesian and\nfeedlot workers and abattoir staff to\nsource of protein | `other-pdfs/mla-feedback-autumn-2026-web.pdf (http://www.mla.com.au/contentassets/e278fb33dc454d74a8b0d71d89bf4874/mla-feedback-autumn-2026-web.pdf)` |\n| 7% | J��ǔɪȨ�Ƞ\\�aL.�B�3a[�.�\n�\u001e©�3����FW�\f\u0017���e\u001b)�{\u001f\u001c�\u0012Y\b�\u000b�X4[$x�ɹ#\u0012�\u0001�\u001f���8Q\u001e-j�$�a�\u000f\u0001@it�F��\u0011`�V\u001d F�6V�\u000e-frq\u0016Y������{.�UFz���/Xhhc�Lˤ��Q�^�.�3K\u000e�����\u0013tX�%�QZ���㝗8�%PǤ\u0012tX� Ȩdř\u001b�\u001e�@�\u0011\u00121,J�*w�\\�[����1�X<#j�D� 1�t\u001d4]��F\u001b���\u001a,�c\u0002���GQ��\u001c\u001a��#�\u001ad��.�,[��X�E\u0011'\u000b3�\u001b7%dp\u0010�\u0018\n�iq\u0017I��$\">�-�\u0019�T�A�\u0004�k\u0019\u0007\u000b+q��Œ���\n\u0016�tG\u0010p\u0004�]��\u0002��Y2�*b39,000 viewed lamb ad by Australians ever:\ndownloads\n21.4 million views\nof eNVD app global retail and foodservice businesses\n37% of consignments: 1.1\n Source: `other-pdfs/mla-feedback-summer-2025.pdf (http://www.mla.com.au/contentassets/e278fb33dc454d74a8b0d71d89bf4874/mla-feedback-summer-2025.pdf)`\n- The MSA program set a new benchmark The best eating quality result was In FY25, two sheepmeat supply chains\nin FY25, with a record 4.13 million head of also achieved since the MSA Index partnered with MLA to begin the process\ncattle presented for MSA grading. was introduced, with a record MSA of enabling the MSA sheepmeat cuts-\nThe program delivered more than ever Index of 58.81. based grading manual.\nback to the farm gate, with an estimated The number of brands underpinned by To learn more about MSA and read\n$409 million in additional returns for MSA continues to grow, with 197 beef and the MSA Annual Outcomes Report 2024–25\nMSA-compliant carcases.\n Source: `other-pdfs/mla-feedback-summer-2025.pdf (http://www.mla.com.au/contentassets/e278fb33dc454d74a8b0d71d89bf4874/mla-feedback-summer-2025.pdf)`\n- At a glance\n■\nGarry and Michelle Riggs have Matching stocking rates\nThey can now utilise most of\ntransformed what was once a bare to carrying capacity\ntheir grazing country, with\nblock with only boundary fences and implemented tight breeder\n90% of Lakefield within 3km control, structured mustering and\non three sides, into a productive\nof a watering point, and the targeted weaner supplementation\nstation running 7,500 Brahman\nremaining 10% within 5km. have been key to steadily lifting\ncattle (including a small composite\nweaning percentages and weights.\n“Moving forward, we will\nherd).\n Source: `other-pdfs/mla-weaner-management-northern-beef-manual-2nd-edition-0925.pdf (http://www.mla.com.au/globalassets/mla-corporate/research-and-development/program-areas/animal-health-welfare-and-biosecurity/mla-weaner-management-northern-beef-manual-2nd-edition-0925.pdf)`\n- Early weaning gives of steers sold at about 18-months-of-age.\nthese animals a chance to regain condition and start Changes in herd performance with early\ncycling again. weaning included:\nThe extra costs ■ Herd branding of 62% was raised to 67%.\n■ The proportion of calves weaned early\nIncreased costs in the first year of the new strategy\nfell from 40% to 15% after early weaning\nwill arise if additional facilities are needed to hold and\nhad been fully implemented.\nfeed the small weaners – extra trough space for hay,\npellets and water, extra feed storage sheds, machinery ■ There was greater expense in feeding calves\nunder 150kg compared to ‘normal’ weaners.\nand vehicles to load and distribute supplements, and\nextra yards to allow size-segregated weaners to be fed ■ Costs of feeding supplements to the\ndifferent rations. breeder herd were reduced by 15%.\n Source: `other-pdfs/mla-weaner-management-northern-beef-manual-2nd-edition-0925.pdf (http://www.mla.com.au/globalassets/mla-corporate/research-and-development/program-areas/animal-health-welfare-and-biosecurity/mla-weaner-management-northern-beef-manual-2nd-edition-0925.pdf)`\n- [pages 41,42]\nng in the\nexpert advice about on-farm activities that can the well-informed decisions needed that\nhelp influence carcase results.” lead-up to ram-buying season. continuously improves their product\nThe workshops are delivered in stages, As the program matures, Michelle said the and delivers the consistently high\nreflecting the producers’ progress group will have more flexibility in choosing the quality eating experience we want our\nthrough the program. areas of most interest to them. consumers to enjoy.”\nThe Grahams focus on supplying high quality lambs to the\nvalue-based marketing program at Gundagai Meat Processors.\ngundagailamb.com.au/about mla.com.au/om Andrew Graham andrew_graham795@hotmail.com\nDr Michelle Henry mhenry@gmpgundagai.com.au Alicia Waddington awaddington@mla.com.au\n|| 3399\n Source: `other-pdfs/mla-feedback-spring-2025-web.pdf (http://www.mla.com.au/globalassets/mla-corporate/news-and-events/feedback-magazine/mla-feedback-spring-2025-web.pdf)`\n- [Page 3]\nCONTENTS\nFEEDBACK\nSUMMER 2025\nContents\nNews\n2 News briefs\n3 MLA Updates report\n6 MLA Annual General Meeting\n7 MLA Annual Report highlights\n3\n8 MSA award winners\n10 The stock/take: market insights\nOn farm\n12 Breeder performance\n13 CASE STUDY Feedbase\nMike Bailey, Newry, NT\n15 CASE STUDY Ag-tech\nJJ Venter, Berthong, NSW\n16 Climate-resilient grazing\n17 CASE STUDY Climate\nMackenzie family, NSW\n18 Northern beef innovation\n18 22\n20 CASE STUDY Flock performance\nAlison Henderson, Caltowie, SA\n22 CASE STUDY Business management\nJock Hughes and Claire Burbury,\nLongford, TAS\n24 Saltbush solutions\n25 CASE STUDY Grazing land management\nChris Tomlinson, Cranbrook, WA\n26 Cattle genetics\n27 Loading ramp innovation\n28 CASE STUDY Sustainability\nHughes family, Dulacca, QLD\n30 Anti-methanogenic pastures\n32 Dehorning solutions\n28 32\n33 Maintaining your NLIS account\n34 Soil carbon sequestration\n Source: `other-pdfs/mla-feedback-summer-2025.pdf (http://www.mla.com.au/contentassets/e278fb33dc454d74a8b0d71d89bf4874/mla-feedback-summer-2025.pdf)`\n- [Page 9]\nANNUAL REPORT\n2024–25 HIGHLIGHTS\nHighlights from 2024–25\nHere are some highlights from major projects MLA led, managed or contributed to in\n2024–25.\n Source: `other-pdfs/mla-feedback-summer-2025.pdf (http://www.mla.com.au/contentassets/e278fb33dc454d74a8b0d71d89bf4874/mla-feedback-summer-2025.pdf)`\n- Scanning percentages increased by more than\nOne producer – who is entering his third year 20% on two farms and, in some some instances,\nof using the practice – has reduced his joining the number of adult ewes carrying twins\nperiod from 50 to 35 days. increased by up to 20%.\n“The bonus of using the ram effect is they’ve The marking rate increased by more than 10% on\nalso shortened their joining period, so instead some farms and the number of dry ewes decreased\nof having lambs being born over seven to nine by up to 5 percentage points across all farms.\nweeks, they’re born over a shorter five‑week With the PDS wrapping up in late 2025, this season\nperiod,” Erica said. and the strategies implemented will reveal how\n“This change leads to more efficient and whether Mallee properties were able to reach\nmanagement and supports lamb finishing.” their goal of an extra 5–10% reproduction rate. ■\n Source: `other-pdfs/mla-feedback-winter-2025-web.pdf (http://www.mla.com.au/contentassets/e278fb33dc454d74a8b0d71d89bf4874/mla-feedback-winter-2025-web.pdf)`\n- [pages 12,13]\nr of adult ewes carrying twins\nperiod from 50 to 35 days. increased by up to 20%.\n“The bonus of using the ram effect is they’ve The marking rate increased by more than 10% on\nalso shortened their joining period, so instead some farms and the number of dry ewes decreased\nof having lambs being born over seven to nine by up to 5 percentage points across all farms.\nweeks, they’re born over a shorter five‑week With the PDS wrapping up in late 2025, this season\nperiod,” Erica said. and the strategies implemented will reveal how\n“This change leads to more efficient and whether Mallee properties were able to reach\nmanagement and supports lamb finishing.” their goal of an extra 5–10% reproduction rate. ■\nErica Schelfhorst erica.schelfhorst@agriculture.vic.gov.au\nAlana McEwan amcewan@mla.com.au\n10 |\n Source: `other-pdfs/mla-feedback-winter-2025-web.pdf (http://www.mla.com.au/contentassets/e278fb33dc454d74a8b0d71d89bf4874/mla-feedback-winter-2025-web.pdf)`\n- 90k primary school\nstudents engaged\nThe Australian Good Meat Education program has\ndelivered 150 teaching resources spanning\nFoundations to Year 12, with nearly 20,000 downloads.\ngoodmeat.com.au Heidi Brunker hbrunker@mla.com.au Sam Jamieson sjamieson@mla.com.au\n| 47\n Source: `other-pdfs/mla-feedback-winter-2025-web.pdf (http://www.mla.com.au/contentassets/e278fb33dc454d74a8b0d71d89bf4874/mla-feedback-winter-2025-web.pdf)`\n- [Page 3]\nCONTENTS\nFEEDBACK\nAUTUMN 2026\nContents\nNews\n2 News briefs\n3 Industry news\n4 Stock/take: market insights\nOn farm\n6\n6 CASE STUDY Value adding\nCraig and Jo Stewart – Collie, NSW\n9 Northern weaner management\n10 CASE STUDY Weaners\nTahree Kammann – Marble Bar, WA\n12 Merino ewe survival\n14 CASE STUDY Reproduction\nKelly family – Newbridge/Caloola, NSW\n15 CASE STUDY Reproduction\nJock Fisher – Gulargambone, NSW\n16 CASE STUDY Resilience\nLauren Beresford – Eulo, QLD\n10 18\n18 CASE STUDY Technology\nClarke family – Wirrabara/Hammond, SA\n20 Beef from dairy\n21 CASE STUDY Beef from dairy\nMarcus and Zuleika Crowden –\nCentral North, TAS\n22 Reducing emissions in the rangelands\n23 CASE STUDY Sustainability\nDebbie and Ashley Dowden –\nEast Murchison, WA\n24 CASE STUDY Eating quality\nRoss and Mary Mace – Ouse, TAS\n25 CASE STUDY Eating quality\nGreg and Lynn Walsh – Yinnar, VIC 25 34\n Source: `other-pdfs/mla-feedback-autumn-2026-web.pdf (http://www.mla.com.au/contentassets/e278fb33dc454d74a8b0d71d89bf4874/mla-feedback-autumn-2026-web.pdf)`\n\n## Key Issues, Risks, and Recommendations\n\n- Red meat perfectly positioned for post‑pandemic health boom\nFeedback\nmagazine September/October 2020\nHow to choose a sire when you can’t attend a sale\nManaging phosphorus deficiencies in northern herds\nOptimise ewe performance in containment\nIs your transporter TruckSafe\nPutting butchers back on the map\nFeedback\nmagazine July/August 2020\nWhy carbon neutrality matters\nMeeting climate extremes head-on\nWhat you need to know about the new NVDs\nBeetles with benefits\nUnlocking leucaena’s potential\nFeedback\nmagazine May/June 2020\nCOVID‑19 red meat resources\nBeef still going for gold\nPositive scorecard\nMilestone reached for Merino Lifetime Productivity project\nMobile‑friendly eNVD\nCreating a carbon account for your business\nFeedback\nmagazine March/April 2020\nFire recovery action plan\nAutumn actions around the country\nTropical lot feeding\nFinding more dollars in grass\n Source: `pages/publications-index.html (http://www.mla.com.au/news-and-events/publications/feedback-magazine/)`\n- [Page 3]\n1\nContents\nEffective weaning .................................................................2 Reducing stress ..............................................................33\nNutrition ..........................................................................33\nWhy wean? ..............................................................................4\nSegregating on body weight .......................................34\nMaintaining body condition of the cow ......................4\nPregnancy testing and foetal ageing\nBody condition score (BCS) ...........................................5 for weaner management .............................................34\nBreeder and grazing management ..............................6 Handling ..........................................................................34\nTiming mating .................................................................\n Source: `other-pdfs/mla-weaner-management-northern-beef-manual-2nd-edition-0925.pdf (http://www.mla.com.au/globalassets/mla-corporate/research-and-development/program-areas/animal-health-welfare-and-biosecurity/mla-weaner-management-northern-beef-manual-2nd-edition-0925.pdf)`\n- Average daily gain required\nto reach 350kg Figure 8.3: 50-day incidence risk of bovine respiratory disease\n(BRD) for cattle that were paddock weaned or yard weaned for\nWeaning Weight gain Yearling mating 2-year-old mating\nmore or less than seven days*\nweight to reach 1 Dec (214 days 1 Dec (580 days\n1 May 350kg post-weaning) post-weaning)\n100kg +250kg +1.17kg/day +0.43kg/day\n140kg +210kg +0.98kg/day +0.36kg/day\n180kg +170kg +0.79kg/day +0.29kg/day\n220kg +130kg +0.61kg/day +0.22kg/day\n260kg +90kg +0.42kg/day +0.16kg/day\nBetter growth of replacement heifers allows:\n■ more animals at the target weight from which to select\n■ greater opportunity for yearling joining\n■ heavier culls before and after mating.\n Source: `other-pdfs/mla-weaner-management-northern-beef-manual-2nd-edition-0925.pdf (http://www.mla.com.au/globalassets/mla-corporate/research-and-development/program-areas/animal-health-welfare-and-biosecurity/mla-weaner-management-northern-beef-manual-2nd-edition-0925.pdf)`\n- Di-Bak™ in the winter\nagents has been impressive – we’ve “Biosecurity is a key part of this project 2022 edition of Feedback\nrecorded spread of up to 15km and 32km so the next step for us is conducting an magazine (pages 36–37):\nfrom the nearest release sites for UU1 appropriate risk assessment on the fly mla.com.au/feedback\nand UU2 respectively.” before we consider trialling its release.”\nDr Michelle Rafter michelle.rafter@csiro.au Joe Gebbels jgebbels@mla.com.au\n| 27\n Source: `other-pdfs/mla-feedback-spring-2025-web.pdf (http://www.mla.com.au/globalassets/mla-corporate/news-and-events/feedback-magazine/mla-feedback-spring-2025-web.pdf)`\n- England tablelands of NSW.\n“It was interesting to see that the animals AREA\n“The herd at Bald Blair has served our family who found shade and shelter under 2,200ha across four properties\nfor generations, so good stockmanship is the tree cover performed much better\nimportant to us,” Sam said. than those who hadn’t.” ENTERPRISE\n“That doesn’t just mean providing them with Angus cattle (400 stud cows and\nSocialising calves\nthe basics like feed and water, but also seeing 400 commercial cows), 1,000 ewes\nthat they enjoy a comfortable life for the time The Whites yard their calves for around a\nthey’re on our property.” week during weaning – during this time, PASTURES\nPaddocks across the family’s four properties young cattle are exposed to dogs, horses, Predominantly perennial pastures,\nbikes and lots of people.\nare well‑watered with troughs and dams, and including phalaris and fescue\n Source: `other-pdfs/mla-feedback-winter-2025-web.pdf (http://www.mla.com.au/contentassets/e278fb33dc454d74a8b0d71d89bf4874/mla-feedback-winter-2025-web.pdf)`\n- This not only improves\nprone to errors, carry the risk of being lost ■ Troubleshooting: Help with transparency but also provides peace of\nor damaged, or sometimes not even being connectivity, form amendments and mind, with drivers knowing they’re backed\navailable at the time of loading if producers updates and app navigation. by verified digital documentation.\naren’t physically in attendance.\neNVDs offer a smarter, more reliable\neNVD help – 24/7\nalternative by enabling:\n■ Fewer errors: With guided digital forms, eNVDs are the faster – more secure – digital alternative to paper-based\nmissed questions (such as destination Livestock Production Assurance (LPA) National Vendor Declarations.\nand incorrect head counts) are Visit integritysystems.com.au/nvd to get started.\ndramatically reduced.\n■ Sharing capabilities: Producers can Chat with us 1800 683 111\nshare eNVDs with transporters via QR\n Source: `other-pdfs/mla-feedback-autumn-2026-web.pdf (http://www.mla.com.au/contentassets/e278fb33dc454d74a8b0d71d89bf4874/mla-feedback-autumn-2026-web.pdf)`\n- Spencer Whitaker, MLA’s Asia Pacific Trade\nand Market Access Manager, said the company\nhad established its own retail outlet and a\nline of affordable steak restaurants, as well as\nlaunching four new brands which they sell to\nGreg also drew on MSA concepts, such as Efficiencies introduced throughout the\ntrade and retail customers.\nmethods for hanging and ageing the carcases, consultancy saw chilled processing numbers\n“Initially, they had been competing on cost to deliver significant improvements to RSRH quadruple (going from seven head to 30\nalone but found this wasn’t sustainable due products. per night), while boning room labour costs\nto increasing competition and changing “As a result, multiple stakeholder groups decreased by almost 70%.\nconsumer preferences, together with the\nassessed the RSRH product as having an Return on investment\nongoing challenge of fluctuating Australian\n Source: `other-pdfs/mla-feedback-summer-2025.pdf (http://www.mla.com.au/contentassets/e278fb33dc454d74a8b0d71d89bf4874/mla-feedback-summer-2025.pdf)`\n- Its role is to\nOvercoming challenges 20,000 Droughtmaster cattle,\nallow weaners to move from the Pilbara to\nThe manual also recognises the practical Queensland once they reach trucking weight. including 10,000 breeders\nchallenges faced in northern systems, If they miss that window, they stay through the\nincluding labour constraints, enterprise size, wet, adding pressure on pasture, increasing PASTURES\nvariable seasons and limited infrastructure. feed costs and raising labour needs.\n Source: `other-pdfs/mla-feedback-autumn-2026-web.pdf (http://www.mla.com.au/contentassets/e278fb33dc454d74a8b0d71d89bf4874/mla-feedback-autumn-2026-web.pdf)`\n- Feedback\nmagazine December 2018/January 2019\nClimate control\n20 years of MSA\nLamb bacon\nBetter biosecurity\nSelf herding success\nNew directors of MLA\nFeedback\nmagazine September/October 2018\nCarbon reduction\nNext-era processing\nMENA insights\nCull cow value\nUnbeatable beets\nLambing density\nFeedback\nmagazine June/July 2018\nClover challenge\nEthical meat\nNew lamb definition\nAll the action from Beef Australia 2018\nSuccession success\nGrazing canola\nFeedback\nmagazine April/May 2018\nPicking good pastures\nGaining more calves\nThe model of ewe efficiency\nCalculating the true value of cuts\nAirline menu makeovers\nAustralia on a Japanese plate\nFeedback\nmagazine February/March 2018\n2018 outlook\nData-driven innovation\nOffal investigations\nPoison prevention\nDoing it with drones\nFeedback\nmagazine December 2017/January 2018\nRed Meat 2017 round-up\nMSA's top producers\nFood for the future\n Source: `pages/publications-index.html (http://www.mla.com.au/news-and-events/publications/feedback-magazine/)`\n- [Page 15]\nON FARM\nSOUTHERN CATTLE/SHEEP\nFEEDBASE\nHow to select a\nfeedbase for resilience\nM LA-funded research is arming producers with strategies to de-risk their\nenterprise while filling livestock feed gaps – a challenge which is becoming\nincreasingly important as climatic conditions become less predictable.\n Source: `other-pdfs/mla-feedback-spring-2025-web.pdf (http://www.mla.com.au/globalassets/mla-corporate/news-and-events/feedback-magazine/mla-feedback-spring-2025-web.pdf)`\n- 0S 1 t 1 6 2 w r 6 2 a M / /t / 6 / / i e / e l E R / g a dT / i s v ea u H ad s e c r t k ie o o r k n i l G g g g i n e rn g o r p n g e w a g n r t S z e o tu h h tp e i b pe c e r r l m i im d eb e n a mi g e p r t ga k i m e c o e s t t o s n P afo u n a D r t l l da S o p m f a b A c in k u t a h s e g t r U e a S s l i r a e ’ l s e ased 26 12 // / / T F h i e n T e li u m t r u ni i 3 n n t 2g a i n /e t /m i g N o e e n erg a w s in r ti g l k on y mi ln j da i o r vo sk i e e r n ot tw s i n h n in e e t g t i oh r g o n ce h u f c bs t e t a ol g w om tat c e e il rk ne s s 0614/// /T Ah 18W es / F / o h i i m n Ma i1 d t l 6 d i cp a n / r l/ k g i o v u o S ie rS b n u s t t o t a e r g r 3w e r p ne p 2 t c h i r vc - /a n ao / b t ee ds G g c y u a h o o o l - c n l o s f tf s u s i t v s r bu e t i eo o m t a y p e s m i el ffi ol t r s s c s tu e e c c e i w e s r c o a\n Source: `other-pdfs/mla-feedback-summer-2025.pdf (http://www.mla.com.au/contentassets/e278fb33dc454d74a8b0d71d89bf4874/mla-feedback-summer-2025.pdf)`\n- The results have been impressive, with “Our pastures are growing in thickets and\nSNAPSHOT\nsteer weights increasing from 250–300kg to are supplying our cattle for longer.”\n400–450kg and an average daily weight gain of While the broader project aimed to\n0.9–1.2kg over six to eight months. measure carbon sequestration, variability TOM AND\nin soil types across the region made KATIE BOTFIELD,\nShifting focus\nconsistent testing difficult – for Tom, ‘BOTFIELD FARMS’ –\nThe Botfield family’s farm enterprise currently this challenge became a turning point.\n Source: `other-pdfs/mla-feedback-summer-2025.pdf (http://www.mla.com.au/contentassets/e278fb33dc454d74a8b0d71d89bf4874/mla-feedback-summer-2025.pdf)`\n- [Page 11]\nO N F A R M\nRESEARCH IN ACTION\nSeasonal\naction plan\nNorthern Southern\n15 22 26 40\nStreamline herd Tap into ag-tech Fine-tune heifer Learn how saltbush\nreconciliation solutions to reproduction with and legumes can\nwith new livestock weather seasonal these tried and boost paddock\nclassifications challenges tested strategies productivity\n| 9\n Source: `other-pdfs/mla-feedback-winter-2025-web.pdf (http://www.mla.com.au/contentassets/e278fb33dc454d74a8b0d71d89bf4874/mla-feedback-winter-2025-web.pdf)`\n- By the end of the project, they\n■ Heifer conception rates increased\npractices for beef heifers’. reported a 19% increase in knowledge and\nfrom baseline levels of 80% in 2019\nThey were keen to address a range a 13% improvement in their confidence to\nto 84% in the 2021‑drop of heifers.\nof challenges impacting their herds’ manage their breeding herd for improved\n■ Re‑conception rates of the 2020‑drop\nreproductive success, including health and reproduction.\n Source: `other-pdfs/mla-feedback-winter-2025-web.pdf (http://www.mla.com.au/contentassets/e278fb33dc454d74a8b0d71d89bf4874/mla-feedback-winter-2025-web.pdf)`\n\n## Corporate Values and Operating Culture\n\n- Feedback\nmagazine December 2018/January 2019\nClimate control\n20 years of MSA\nLamb bacon\nBetter biosecurity\nSelf herding success\nNew directors of MLA\nFeedback\nmagazine September/October 2018\nCarbon reduction\nNext-era processing\nMENA insights\nCull cow value\nUnbeatable beets\nLambing density\nFeedback\nmagazine June/July 2018\nClover challenge\nEthical meat\nNew lamb definition\nAll the action from Beef Australia 2018\nSuccession success\nGrazing canola\nFeedback\nmagazine April/May 2018\nPicking good pastures\nGaining more calves\nThe model of ewe efficiency\nCalculating the true value of cuts\nAirline menu makeovers\nAustralia on a Japanese plate\nFeedback\nmagazine February/March 2018\n2018 outlook\nData-driven innovation\nOffal investigations\nPoison prevention\nDoing it with drones\nFeedback\nmagazine December 2017/January 2018\nRed Meat 2017 round-up\nMSA's top producers\nFood for the future\n Source: `pages/publications-index.html (http://www.mla.com.au/news-and-events/publications/feedback-magazine/)`\n- The impact feral rabbits can have on Biological control is by far the most control toolkit\nlivestock enterprises includes: cost-effective large-scale management\n■ reducing the carrying capacity of farms option to stay on the front foot\nby competing with livestock for feed with rabbit control, but it can’t be Biosecurity best practice\nrelied on in isolation.\n■ damaging emerging crops Learn more about completing\n■ reducing plant biodiversity by eating The viruses and their hosts constantly your Livestock Production Assurance (LPA)\nseedlings and killing shrubs co-evolve, so conventional control biosecurity plan and download the biosecurity\n■ reducing animal biodiversity by methods such as baiting, warren ripping, plan template at integritysystems.com.au/\ncompeting with native animals fumigation, shooting and trapping are biosecurity\nalso needed to provide long-term results.\n Source: `other-pdfs/mla-feedback-autumn-2026-web.pdf (http://www.mla.com.au/contentassets/e278fb33dc454d74a8b0d71d89bf4874/mla-feedback-autumn-2026-web.pdf)`\n- Red meat perfectly positioned for post‑pandemic health boom\nFeedback\nmagazine September/October 2020\nHow to choose a sire when you can’t attend a sale\nManaging phosphorus deficiencies in northern herds\nOptimise ewe performance in containment\nIs your transporter TruckSafe\nPutting butchers back on the map\nFeedback\nmagazine July/August 2020\nWhy carbon neutrality matters\nMeeting climate extremes head-on\nWhat you need to know about the new NVDs\nBeetles with benefits\nUnlocking leucaena’s potential\nFeedback\nmagazine May/June 2020\nCOVID‑19 red meat resources\nBeef still going for gold\nPositive scorecard\nMilestone reached for Merino Lifetime Productivity project\nMobile‑friendly eNVD\nCreating a carbon account for your business\nFeedback\nmagazine March/April 2020\nFire recovery action plan\nAutumn actions around the country\nTropical lot feeding\nFinding more dollars in grass\n Source: `pages/publications-index.html (http://www.mla.com.au/news-and-events/publications/feedback-magazine/)`\n- Opportunities for industry\n“Sea freight added around 4% to total\nFunded by the Livestock Export Program, a\nemissions, while road transport increased Overall, the live export process itself\ncollaboration between MLA and LiveCorp, the\nemissions by just over 2%. contributed only 4% of total emissions\nassessment has revealed that the live export\nfor cattle and 25% for sheep supply\nstage of the supply chain has relatively low “When we included feedlot finishing in\nchains, with the majority of life-cycle\nenvironmental impacts while contributing to a Indonesia, the overall emissions were\nemissions occurring on-farm.\nmore efficient northern cattle industry and WA reasonably comparable to the Australian\nsheep industry, and providing vital nutrition to slaughter cattle from similar production The livestock export industry has options to\ncommunities overseas.\n Source: `other-pdfs/mla-feedback-spring-2025-web.pdf (http://www.mla.com.au/globalassets/mla-corporate/news-and-events/feedback-magazine/mla-feedback-spring-2025-web.pdf)`\n- England tablelands of NSW.\n“It was interesting to see that the animals AREA\n“The herd at Bald Blair has served our family who found shade and shelter under 2,200ha across four properties\nfor generations, so good stockmanship is the tree cover performed much better\nimportant to us,” Sam said. than those who hadn’t.” ENTERPRISE\n“That doesn’t just mean providing them with Angus cattle (400 stud cows and\nSocialising calves\nthe basics like feed and water, but also seeing 400 commercial cows), 1,000 ewes\nthat they enjoy a comfortable life for the time The Whites yard their calves for around a\nthey’re on our property.” week during weaning – during this time, PASTURES\nPaddocks across the family’s four properties young cattle are exposed to dogs, horses, Predominantly perennial pastures,\nbikes and lots of people.\nare well‑watered with troughs and dams, and including phalaris and fescue\n Source: `other-pdfs/mla-feedback-winter-2025-web.pdf (http://www.mla.com.au/contentassets/e278fb33dc454d74a8b0d71d89bf4874/mla-feedback-winter-2025-web.pdf)`\n- 2.7% in 2019 to 0.6% in 2021. livestock consultant Elke Hocking (see\nDiscussions and problem solving ■ Heifers needing assistance at calving article opposite), said having access to both\nfocused on how to hone decision‑ reduced from 13% in 2019 to 4% in 2021. experts and the group’s combined, on‑the‑\nmaking around joining periods, body ground know‑how made all the difference.\ncondition monitoring, calving times, Stronger together\n“The variation in management systems within\nsupplementary feeding, fertility The project’s results and insights into the group was extensive with a range of calving\ntesting and harnessing genetics. maximising heifer fertility in large part times, different breeds, different animal health\nplans and different target markets,” she said.\n“It was great to be able to learn from other producers “It was great to be able to learn from\nother producers and consider which\n Source: `other-pdfs/mla-feedback-winter-2025-web.pdf (http://www.mla.com.au/contentassets/e278fb33dc454d74a8b0d71d89bf4874/mla-feedback-winter-2025-web.pdf)`\n- When demand requires,\nRAINFALL\n1,000 goats a week during the Islamic we’ll rely on saleyards and hold those\n710mm\nfestivals,” Keeleigh said. lambs for processing the following week or\nTo meet demand, the business has background them to fit into our system.”\nanywhere from 15,000–20,000 goats on\nVertically-integrated supply chain\nhand at any time, including breeders, kids “The only aspect of the supply chain we\nand backgrounders – mostly drawn from The Allports own and operate virtually don’t own is the abattoir – we use a third‑\nbush and rangeland goat blends crossed every aspect of their supply chain from on‑ party service kill and have our own staff\nwith Boer and Kalahari breeds. farm production to customer fulfillment. on‑site in the chiller and packing rooms.”\nOn the rare occasion supply runs short, “We are in control of everything from The Allports employ their own halal\n Source: `other-pdfs/mla-feedback-winter-2025-web.pdf (http://www.mla.com.au/contentassets/e278fb33dc454d74a8b0d71d89bf4874/mla-feedback-winter-2025-web.pdf)`\n- Find out more\nRelated content\nContact\nMLA membership\nAbout your levy\nMLA agreements\nRegional consultation\nProducer consultation\nIndustry consultation\nFind out more\nabout MLA's work and activities\nResearch & Development\nMarketing Beef, Lamb & Goat\nEvents & Workshops\nPrices & Markets\nResearch & Development\nTools, Resources & Training\nIntegrity & Compliance\nMarketing Beef & Lamb\nNews & Events\nMLA at a glance\nWhat we do\nWho we serve\nHow we are funded\nContact us\nGENERAL ENQUIRIES\n02 9463 9333\n|\n1800 023 100\ninfo@mla.com.au\nSocial Media\nClose modal\nLoading...\n Source: `pages/about.html (http://www.mla.com.au/about-mla/)`\n\n## Global Ideas and Case Study Inputs\n\n_No global-intelligence source text found yet. Run `CLAUDE/global-ideas-scraper.py ` to populate case-study sources._\n\n## Source Artifacts Used\n\n- `pages/about.html` - pages - http://www.mla.com.au/about-mla/\n- `pages/announcements-index.html` - pages - http://www.mla.com.au/general/modern-slavery-statement/\n- `pages/announcements-index__04.html` - pages - https://www.mla.com.au/general/modern-slavery-statement/\n- `pages/announcements-index__05.html` - pages - http://www.mla.com.au/globalassets/mla-corporate/docs/modern-slavery-statement-fy25.pdf\n- `pages/announcements-index__06.html` - pages - http://www.mla.com.au/globalassets/mla-corporate/docs/fy24-modern-slavery-statement.pdf\n- `pages/announcements-index__07.html` - pages - http://www.mla.com.au/globalassets/mla-corporate/modern-slavery-statement-2023_updated.pdf\n- `pages/announcements-index__08.html` - pages - http://www.mla.com.au/globalassets/mla-corporate/docs/mla-modern-slavery-statement-fy22-updated.pdf\n- `pages/announcements-index__09.html` - pages - http://www.mla.com.au/globalassets/mla-corporate/docs/modern-slavery-statement-fy21---mla-group.pdf\n- `pages/announcements-index__10.html` - pages - http://www.mla.com.au/globalassets/mla-corporate/docs/modern-slavery-statement-fy20.pdf\n- `pages/homepage.html` - pages - http://www.mla.com.au/Home\n- `pages/media-releases-index.html` - pages - http://www.mla.com.au/news-and-events/media-releases/\n- `pages/media-releases-index__00.html` - pages - https://www.mla.com.au/news-and-events/media-releases/\n- `pages/media-releases-index__01.html` - pages - http://www.mla.com.au/news-and-events/media-releases/\n- `pages/media-releases-index__02.html` - pages - http://www.mla.com.au/about-mla/media-releases/subscribe/\n- `pages/media-releases-index__03.html` - pages - http://www.mla.com.au/general/modern-slavery-statement/\n- `pages/news-latest.html` - pages - http://www.mla.com.au/news-and-events/industry-news/rumen-maturity-the-best-predictor-of-long-term-growth-potential-in-weaner-cattle/\n- `pages/priorities-index.html` - pages - http://www.mla.com.au/about-mla/what-we-do/mla-donor-company/\n- `pages/publications-index.html` - pages - http://www.mla.com.au/news-and-events/publications/feedback-magazine/\n- `other-pdfs/mla-weaner-management-northern-beef-manual-2nd-edition-0925.pdf` - other-pdfs - http://www.mla.com.au/globalassets/mla-corporate/research-and-development/program-areas/animal-health-welfare-and-biosecurity/mla-weaner-management-northern-beef-manual-2nd-edition-0925.pdf\n- `other-pdfs/mla-feedback-spring-2025-web.pdf` - other-pdfs - http://www.mla.com.au/globalassets/mla-corporate/news-and-events/feedback-magazine/mla-feedback-spring-2025-web.pdf\n- `other-pdfs/mla-feedback-summer-2025.pdf` - other-pdfs - http://www.mla.com.au/contentassets/e278fb33dc454d74a8b0d71d89bf4874/mla-feedback-summer-2025.pdf\n- `other-pdfs/mla-feedback-winter-2025-web.pdf` - other-pdfs - http://www.mla.com.au/contentassets/e278fb33dc454d74a8b0d71d89bf4874/mla-feedback-winter-2025-web.pdf\n- `other-pdfs/mla-feedback-autumn-2026-web.pdf` - other-pdfs - http://www.mla.com.au/contentassets/e278fb33dc454d74a8b0d71d89bf4874/mla-feedback-autumn-2026-web.pdf\n\n## Gaps To Fix\n\n- No corporate plan text source found.\n- No annual report text source found.\n- No global comparison/case-study sources found.", "legislation_md": "# Meat and Livestock Australia Limited - Acts and Legislation Discovery\n\n**Generated at**: 2026-05-09T21:07:43.948586+00:00\n**Entity ID**: B-002195\n**Jurisdiction**: Commonwealth\n**Portfolio**: Agriculture, Fisheries and Forestry\n\n> This is an evidence-based discovery list from scraped department material. A mention does not always mean the department administers the legislation; high-confidence and official register links should be reviewed.\n\n## Summary\n\n- Source files scanned: 23\n- Unique legislation references found: 3\n\n| Type | Count |\n|---|---:|\n| Act | 3 |\n\n## Legislation References\n\n### Modern Slavery Act 2018\n\n**Type**: Act\n**Confidence**: high\n**Mentions**: 3\n**Register search**: https://www.legislation.gov.au/search?query=Modern+Slavery+Act+2018\n\n**Sources**:\n- `pages/announcements-index.html`\n- `pages/announcements-index__04.html`\n- `pages/media-releases-index__03.html`\n\n**Evidence contexts**:\n- h Modern Slavery Statement (“Statement”) for the Meat and Livestock Australia Group (MLA), which includes its subsidiaries, MLA Donor Company, and Integrity Systems Company. Our statement is reviewed and published annually in accordance with Section 13 of the Modern Slavery Act 2018 (Cth) (“Act”).\nMLA recognises that it has a responsibility under the Act and is committed to preventing slavery and human trafficking in our corporate activities. The purpose of this statement is to set out our actions in understanding potential modern slaver\n Source: `pages/announcements-index.html`\n- h Modern Slavery Statement (“Statement”) for the Meat and Livestock Australia Group (MLA), which includes its subsidiaries, MLA Donor Company, and Integrity Systems Company. Our statement is reviewed and published annually in accordance with Section 13 of the Modern Slavery Act 2018 (Cth) (“Act”).\nMLA recognises that it has a responsibility under the Act and is committed to preventing slavery and human trafficking in our corporate activities. The purpose of this statement is to set out our actions in understanding potential modern slaver\n Source: `pages/announcements-index__04.html`\n- h Modern Slavery Statement (“Statement”) for the Meat and Livestock Australia Group (MLA), which includes its subsidiaries, MLA Donor Company, and Integrity Systems Company. Our statement is reviewed and published annually in accordance with Section 13 of the Modern Slavery Act 2018 (Cth) (“Act”).\nMLA recognises that it has a responsibility under the Act and is committed to preventing slavery and human trafficking in our corporate activities. The purpose of this statement is to set out our actions in understanding potential modern slaver\n Source: `pages/media-releases-index__03.html`\n\n### Primary Industries (Excise) Levies Act 1999\n\n**Type**: Act\n**Confidence**: low\n**Mentions**: 1\n**Register search**: https://www.legislation.gov.au/search?query=Primary+Industries+%28Excise%29+Levies+Act+1999\n\n**Sources**:\n- `pages/about.html`\n\n**Evidence contexts**:\n- ansaction levies paid on livestock sales, the Australian Government and voluntary contributions from industry partners.\nThe levies are collected by the Australian Government on the sale of each head of cattle, sheep and goat sold under the\nPrimary Industries (Excise) Levies Act 1999\n. Learn how\nproducer levies are collected and invested\n.\nHow we deliver\nMLA works in partnership with the red meat industry and the Australian Government to deliver marketing, research and development products and services to beef, sheep and goat producers, w\n Source: `pages/about.html`\n\n### Primary Industries Levies and Charges Disbursement Act 2024\n\n**Type**: Act\n**Confidence**: low\n**Mentions**: 1\n**Register search**: https://www.legislation.gov.au/search?query=Primary+Industries+Levies+and+Charges+Disbursement+Act+2024\n\n**Sources**:\n- `pages/about.html`\n\n**Evidence contexts**:\n- kip to Content\nAbout Meat & Livestock Australia (MLA)\nMLA is a service provider to the red meat industry, not an industry representative body or lobby group.\nMLA is the declared industry marketing body and the industry research body under section 39(1) of the Primary Industries Levies and Charges Disbursement Act 2024, and is a public company limited by guarantee.\nOur vision\nEnduring prosperity for the Australian red meat and livestock industry.​\nOur purpose\nTo deliver world leading outcomes that fuel global competitiveness, sustainability and producer profitability\n.​\nInd\n Source: `pages/about.html`\n\n## Files Scanned\n\n- `pages/about.html` (page)\n- `pages/announcements-index.html` (page)\n- `pages/announcements-index__04.html` (page)\n- `pages/announcements-index__05.html` (page)\n- `pages/announcements-index__06.html` (page)\n- `pages/announcements-index__07.html` (page)\n- `pages/announcements-index__08.html` (page)\n- `pages/announcements-index__09.html` (page)\n- `pages/announcements-index__10.html` (page)\n- `pages/homepage.html` (page)\n- `pages/media-releases-index.html` (page)\n- `pages/media-releases-index__00.html` (page)\n- `pages/media-releases-index__01.html` (page)\n- `pages/media-releases-index__02.html` (page)\n- `pages/media-releases-index__03.html` (page)\n- `pages/news-latest.html` (page)\n- `pages/priorities-index.html` (page)\n- `pages/publications-index.html` (page)\n- `other-pdfs/mla-feedback-autumn-2026-web.pages.jsonl` (pdf_pages)\n- `other-pdfs/mla-feedback-spring-2025-web.pages.jsonl` (pdf_pages)\n- `other-pdfs/mla-feedback-summer-2025.pages.jsonl` (pdf_pages)\n- `other-pdfs/mla-feedback-winter-2025-web.pages.jsonl` (pdf_pages)\n- `other-pdfs/mla-weaner-management-northern-beef-manual-2nd-edition-0925.pages.jsonl` (pdf_pages)", "global_initiatives_md": null, "strategy": { "reporting_period": "2024-25", "corporate_plan_period": "2025-26", "vision": null, "vision_source_page": null, "purposes": null, "purposes_source_page": null, "how_we_deliver": null, "how_we_deliver_source_page": null, "government_priorities": [], "outcomes": [ { "name": "Outcome 1: Value-based marketing", "description": "Value-based marketing (VBM) is built on a simple idea: when the market values something, producers who deliver it should be rewarded. MLA is investing to make that happen by lifting both live animal value and carcase value, and by improving the feedback producers receive along the way.", "key_activities": [ "Investing in better livestock genetics tools", "Supporting the rollout of objective measurement technologies" ], "source_page": 5 } ], "values": [ "Value-based marketing" ], "values_framework_name": "Value-based marketing", "kpi_targets_2025_26": [ { "code": "CCE01", "measure": "Beef’s ‘The greatest’ campaign", "target": "featured prominently throughout The Ashes Test matches between Australia and England", "source_page": 4 } ], "kpi_results_2024_25": [ { "code": "CCE01", "measure": "Summer Lamb Campaign", "result": "37 million views", "status": "Achieved", "source_page": 5 } ], "_source_urls": { "annual_report_url": "https://www.mla.com.au/contentassets/77f9057edd7f499daf75a527b12856e2/mla-annual-report-2023-24.pdf", "corporate_plan_url": "" } }, "ideas": [ { "entity_id": "B-002195", "entity_name": "Meat and Livestock Australia Limited", "folder_name": "Meat-and-Livestock-Australia-Limited", "category": "Citizen Participation", "scale": "small", "title": "Consultation feedback summaries with response tracking", "idea": "Summarise consultation submissions by theme and publish what changed in response.", "quote": "Feedback\nmagazine December 2018/January 2019\nClimate control\n20 years of MSA\nLamb bacon\nBetter biosecurity\nSelf herding success\nNew directors of MLA\nFeedback\nmagazine September/October 2018\nCarbon reduction\nNext-era processing\nMENA insights\nCull cow value\nUnbeatable beets\nLambing density\nFeedback\nmagazine June/July 2018\nClover challenge\nEthical meat\nNew lamb definition\nAll the action from Beef Australia 2018\nSuccession success\nGrazing canola\nFeedback\nmagazine April/May 2018\nPicking good pastures\nGaining more calves\nThe model of ewe efficiency\nCalculating the true value of cuts\nAirline menu makeovers\nAustralia on a Japanese plate\nFeedback\nmagazine February/March 2018\n2018 outlook\nData-driven innovation\nOffal investigations\nPoison prevention\nDoing it with drones\nFeedback\nmagazine December 2017/January 2018\nRed Meat 2017 round-up\nMSA's top producers\nFood for the future", "impact": "High", "effort": "Low", "proof": "Evidence-backed", "beneficiaries": "Citizens / stakeholders / policy teams", "source": "pages/publications-index.html (http://www.mla.com.au/news-and-events/publications/feedback-magazine/)", "implementation": [ "Pick one high-volume process or document family.", "Name an owner and baseline current volume, time, cost, and satisfaction.", "Run a 4-8 week pilot with clear before/after metrics.", "Publish lessons and decide whether to scale." ], "risks": [ "Privacy and data quality", "Change fatigue", "Unclear accountability", "Digital exclusion", "Low public trust if feedback is not acted on" ] }, { "entity_id": "B-002195", "entity_name": "Meat and Livestock Australia Limited", "folder_name": "Meat-and-Livestock-Australia-Limited", "category": "Citizen Participation", "scale": "large", "title": "Always-on policy participation platform", "idea": "Create a standing participation platform where citizens and stakeholders can propose, vote, and track ideas.", "quote": "Feedback\nmagazine December 2018/January 2019\nClimate control\n20 years of MSA\nLamb bacon\nBetter biosecurity\nSelf herding success\nNew directors of MLA\nFeedback\nmagazine September/October 2018\nCarbon reduction\nNext-era processing\nMENA insights\nCull cow value\nUnbeatable beets\nLambing density\nFeedback\nmagazine June/July 2018\nClover challenge\nEthical meat\nNew lamb definition\nAll the action from Beef Australia 2018\nSuccession success\nGrazing canola\nFeedback\nmagazine April/May 2018\nPicking good pastures\nGaining more calves\nThe model of ewe efficiency\nCalculating the true value of cuts\nAirline menu makeovers\nAustralia on a Japanese plate\nFeedback\nmagazine February/March 2018\n2018 outlook\nData-driven innovation\nOffal investigations\nPoison prevention\nDoing it with drones\nFeedback\nmagazine December 2017/January 2018\nRed Meat 2017 round-up\nMSA's top producers\nFood for the future", "impact": "Very High", "effort": "High", "proof": "Evidence-backed", "beneficiaries": "Citizens / stakeholders / policy teams", "source": "pages/publications-index.html (http://www.mla.com.au/news-and-events/publications/feedback-magazine/)", "implementation": [ "Create a senior responsible owner and cross-functional delivery team.", "Map legislation, data, privacy, procurement, cyber, and workforce constraints.", "Co-design with users and frontline staff before technology selection.", "Stage delivery through pilots, benefits tracking, and public reporting." ], "risks": [ "Privacy and data quality", "Change fatigue", "Unclear accountability", "Digital exclusion", "Low public trust if feedback is not acted on" ] }, { "entity_id": "B-002195", "entity_name": "Meat and Livestock Australia Limited", "folder_name": "Meat-and-Livestock-Australia-Limited", "category": "Regulation & Policy", "scale": "small", "title": "Regulatory burden scan for forms, guidance, and reporting", "idea": "Identify the top 10 highest-friction reporting obligations and simplify guidance, forms, or evidence requirements.", "quote": "Source: ABS, DAFF, MLA calculations\n$328.6 million\ninvesting in world-class research, development and marketing\nAcross 17 program areas, all on behalf of\ngrassfed cattle\n,\ngrainfed cattle\n,\nsheep\n, and\ngoat\nproducers\nResearch & Development\nMarketing beef & lamb\nMore from MLA\nPrices & Markets\nResearch & Development\nTools, Resources & Training\nIntegrity & Compliance\nMarketing Beef & Lamb\nNews & Events\nMLA at a glance\nWhat we do\nWho we serve\nHow we are funded\nContact us\nGENERAL ENQUIRIES\n02 9463 9333\n|\n1800 023 100\ninfo@mla.com.au\nSocial Media\nClose modal\nLoading...", "impact": "High", "effort": "Low", "proof": "Evidence-backed", "beneficiaries": "Regulated entities / policy teams", "source": "pages/homepage.html (http://www.mla.com.au/Home)", "implementation": [ "Pick one high-volume process or document family.", "Name an owner and baseline current volume, time, cost, and satisfaction.", "Run a 4-8 week pilot with clear before/after metrics.", "Publish lessons and decide whether to scale." ], "risks": [ "Privacy and data quality", "Change fatigue", "Unclear accountability", "Regulatory capture", "Over-automation of judgement" ] }, { "entity_id": "B-002195", "entity_name": "Meat and Livestock Australia Limited", "folder_name": "Meat-and-Livestock-Australia-Limited", "category": "Regulation & Policy", "scale": "large", "title": "Adaptive regulation program with live feedback loops", "idea": "Create an adaptive regulation model using sandboxes, industry data, risk scoring, and regular rule updates.", "quote": "Source: ABS, DAFF, MLA calculations\n$328.6 million\ninvesting in world-class research, development and marketing\nAcross 17 program areas, all on behalf of\ngrassfed cattle\n,\ngrainfed cattle\n,\nsheep\n, and\ngoat\nproducers\nResearch & Development\nMarketing beef & lamb\nMore from MLA\nPrices & Markets\nResearch & Development\nTools, Resources & Training\nIntegrity & Compliance\nMarketing Beef & Lamb\nNews & Events\nMLA at a glance\nWhat we do\nWho we serve\nHow we are funded\nContact us\nGENERAL ENQUIRIES\n02 9463 9333\n|\n1800 023 100\ninfo@mla.com.au\nSocial Media\nClose modal\nLoading...", "impact": "Very High", "effort": "High", "proof": "Evidence-backed", "beneficiaries": "Regulated entities / policy teams", "source": "pages/homepage.html (http://www.mla.com.au/Home)", "implementation": [ "Create a senior responsible owner and cross-functional delivery team.", "Map legislation, data, privacy, procurement, cyber, and workforce constraints.", "Co-design with users and frontline staff before technology selection.", "Stage delivery through pilots, benefits tracking, and public reporting." ], "risks": [ "Privacy and data quality", "Change fatigue", "Unclear accountability", "Regulatory capture", "Over-automation of judgement" ] }, { "entity_id": "B-002195", "entity_name": "Meat and Livestock Australia Limited", "folder_name": "Meat-and-Livestock-Australia-Limited", "category": "Data & Performance", "scale": "small", "title": "KPI evidence register with named owners", "idea": "Create a simple register mapping each KPI to source data, owner, frequency, target, and last result.", "quote": "1,280ha\nWith a tight calving window for each group,\n2 Tailor nutrition\nmanaging earlies/lates separately saves time ENTERPRISE\nElke calculates her herd’s mature cow checking calving cows and enables targeted 310 breeders, 400–600 weaner cattle,\nreference weight to set accurate target pre‑calving health treatments.", "impact": "High", "effort": "Low", "proof": "Evidence-backed", "beneficiaries": "Executives / Parliament / public", "source": "other-pdfs/mla-feedback-winter-2025-web.pdf (http://www.mla.com.au/contentassets/e278fb33dc454d74a8b0d71d89bf4874/mla-feedback-winter-2025-web.pdf)", "implementation": [ "Pick one high-volume process or document family.", "Name an owner and baseline current volume, time, cost, and satisfaction.", "Run a 4-8 week pilot with clear before/after metrics.", "Publish lessons and decide whether to scale." ], "risks": [ "Privacy and data quality", "Change fatigue", "Unclear accountability" ] }, { "entity_id": "B-002195", "entity_name": "Meat and Livestock Australia Limited", "folder_name": "Meat-and-Livestock-Australia-Limited", "category": "Data & Performance", "scale": "large", "title": "Outcome dashboard linking budget, delivery, and public impact", "idea": "Build a public-facing outcome dashboard showing spend, outputs, outcomes, and delivery confidence.", "quote": "1,280ha\nWith a tight calving window for each group,\n2 Tailor nutrition\nmanaging earlies/lates separately saves time ENTERPRISE\nElke calculates her herd’s mature cow checking calving cows and enables targeted 310 breeders, 400–600 weaner cattle,\nreference weight to set accurate target pre‑calving health treatments.", "impact": "Very High", "effort": "High", "proof": "Evidence-backed", "beneficiaries": "Executives / Parliament / public", "source": "other-pdfs/mla-feedback-winter-2025-web.pdf (http://www.mla.com.au/contentassets/e278fb33dc454d74a8b0d71d89bf4874/mla-feedback-winter-2025-web.pdf)", "implementation": [ "Create a senior responsible owner and cross-functional delivery team.", "Map legislation, data, privacy, procurement, cyber, and workforce constraints.", "Co-design with users and frontline staff before technology selection.", "Stage delivery through pilots, benefits tracking, and public reporting." ], "risks": [ "Privacy and data quality", "Change fatigue", "Unclear accountability" ] }, { "entity_id": "B-002195", "entity_name": "Meat and Livestock Australia Limited", "folder_name": "Meat-and-Livestock-Australia-Limited", "category": "Risk & Assurance", "scale": "small", "title": "Recommendation tracker for audits, reviews, and inquiries", "idea": "Publish a single internal tracker for audit/review recommendations, owners, due dates, and implementation evidence.", "quote": "This not only improves\nprone to errors, carry the risk of being lost ■ Troubleshooting: Help with transparency but also provides peace of\nor damaged, or sometimes not even being connectivity, form amendments and mind, with drivers knowing they’re backed\navailable at the time of loading if producers updates and app navigation. by verified digital documentation.\naren’t physically in attendance.\neNVDs offer a smarter, more reliable\neNVD help – 24/7\nalternative by enabling:\n■ Fewer errors: With guided digital forms, eNVDs are the faster – more secure – digital alternative to paper-based\nmissed questions (such as destination Livestock Production Assurance (LPA) National Vendor Declarations.\nand incorrect head counts) are Visit integritysystems.com.au/nvd to get started.\ndramatically reduced.\n■ Sharing capabilities: Producers can Chat with us 1800 683 111\nshare eNVDs with transporters via QR", "impact": "High", "effort": "Low", "proof": "Evidence-backed", "beneficiaries": "Executives / assurance teams", "source": "other-pdfs/mla-feedback-autumn-2026-web.pdf (http://www.mla.com.au/contentassets/e278fb33dc454d74a8b0d71d89bf4874/mla-feedback-autumn-2026-web.pdf)", "implementation": [ "Pick one high-volume process or document family.", "Name an owner and baseline current volume, time, cost, and satisfaction.", "Run a 4-8 week pilot with clear before/after metrics.", "Publish lessons and decide whether to scale." ], "risks": [ "Privacy and data quality", "Change fatigue", "Unclear accountability", "Regulatory capture", "Over-automation of judgement" ] }, { "entity_id": "B-002195", "entity_name": "Meat and Livestock Australia Limited", "folder_name": "Meat-and-Livestock-Australia-Limited", "category": "Risk & Assurance", "scale": "large", "title": "Integrated assurance and lessons-learned system", "idea": "Create an assurance system that connects audit findings, risk registers, delivery reviews, and investment decisions.", "quote": "This not only improves\nprone to errors, carry the risk of being lost ■ Troubleshooting: Help with transparency but also provides peace of\nor damaged, or sometimes not even being connectivity, form amendments and mind, with drivers knowing they’re backed\navailable at the time of loading if producers updates and app navigation. by verified digital documentation.\naren’t physically in attendance.\neNVDs offer a smarter, more reliable\neNVD help – 24/7\nalternative by enabling:\n■ Fewer errors: With guided digital forms, eNVDs are the faster – more secure – digital alternative to paper-based\nmissed questions (such as destination Livestock Production Assurance (LPA) National Vendor Declarations.\nand incorrect head counts) are Visit integritysystems.com.au/nvd to get started.\ndramatically reduced.\n■ Sharing capabilities: Producers can Chat with us 1800 683 111\nshare eNVDs with transporters via QR", "impact": "Very High", "effort": "High", "proof": "Evidence-backed", "beneficiaries": "Executives / assurance teams", "source": "other-pdfs/mla-feedback-autumn-2026-web.pdf (http://www.mla.com.au/contentassets/e278fb33dc454d74a8b0d71d89bf4874/mla-feedback-autumn-2026-web.pdf)", "implementation": [ "Create a senior responsible owner and cross-functional delivery team.", "Map legislation, data, privacy, procurement, cyber, and workforce constraints.", "Co-design with users and frontline staff before technology selection.", "Stage delivery through pilots, benefits tracking, and public reporting." ], "risks": [ "Privacy and data quality", "Change fatigue", "Unclear accountability", "Regulatory capture", "Over-automation of judgement" ] }, { "entity_id": "B-002195", "entity_name": "Meat and Livestock Australia Limited", "folder_name": "Meat-and-Livestock-Australia-Limited", "category": "Procurement & Delivery", "scale": "small", "title": "Procurement lessons library for repeat purchases", "idea": "Capture reusable procurement clauses, market lessons, supplier performance notes, and common evaluation criteria.", "quote": "Coles RROA Senior Project Manager Suvir\nSalins said the program allowed the business\nto focus on improvements they would not\nhave normally explored.\n“We did many proof-of-concepts to develop an\nidea which we could then sell to the business\nas a viable investment once progress had During the co-innovation\nprogram period, Coles saw an uplift\nbeen made,” Suvir said. of 180 tonnes of red meat sales.\n“Several of those proof-of-concepts ended\nup as major projects which have come\nto total fruition and delivered a lot of\nmake sure we have an efficient value chain\n“Where we found\nbenefits to the business.” to deliver fresh products in a consumer-\nready form,” Jordan said. improvements, we\nEfficiencies bring more sales\n“With efficiencies gained and money saved, were able to share\nA range of innovations were developed\nthis has enabled investment in price or in", "impact": "High", "effort": "Low", "proof": "Evidence-backed", "beneficiaries": "Delivery teams / suppliers", "source": "other-pdfs/mla-feedback-spring-2025-web.pdf (http://www.mla.com.au/globalassets/mla-corporate/news-and-events/feedback-magazine/mla-feedback-spring-2025-web.pdf)", "implementation": [ "Pick one high-volume process or document family.", "Name an owner and baseline current volume, time, cost, and satisfaction.", "Run a 4-8 week pilot with clear before/after metrics.", "Publish lessons and decide whether to scale." ], "risks": [ "Privacy and data quality", "Change fatigue", "Unclear accountability" ] }, { "entity_id": "B-002195", "entity_name": "Meat and Livestock Australia Limited", "folder_name": "Meat-and-Livestock-Australia-Limited", "category": "Procurement & Delivery", "scale": "large", "title": "Portfolio delivery office for major investments", "idea": "Stand up a portfolio delivery office that tracks benefits, risks, dependencies, procurement, and delivery confidence.", "quote": "Coles RROA Senior Project Manager Suvir\nSalins said the program allowed the business\nto focus on improvements they would not\nhave normally explored.\n“We did many proof-of-concepts to develop an\nidea which we could then sell to the business\nas a viable investment once progress had During the co-innovation\nprogram period, Coles saw an uplift\nbeen made,” Suvir said. of 180 tonnes of red meat sales.\n“Several of those proof-of-concepts ended\nup as major projects which have come\nto total fruition and delivered a lot of\nmake sure we have an efficient value chain\n“Where we found\nbenefits to the business.” to deliver fresh products in a consumer-\nready form,” Jordan said. improvements, we\nEfficiencies bring more sales\n“With efficiencies gained and money saved, were able to share\nA range of innovations were developed\nthis has enabled investment in price or in", "impact": "Very High", "effort": "High", "proof": "Evidence-backed", "beneficiaries": "Delivery teams / suppliers", "source": "other-pdfs/mla-feedback-spring-2025-web.pdf (http://www.mla.com.au/globalassets/mla-corporate/news-and-events/feedback-magazine/mla-feedback-spring-2025-web.pdf)", "implementation": [ "Create a senior responsible owner and cross-functional delivery team.", "Map legislation, data, privacy, procurement, cyber, and workforce constraints.", "Co-design with users and frontline staff before technology selection.", "Stage delivery through pilots, benefits tracking, and public reporting." ], "risks": [ "Privacy and data quality", "Change fatigue", "Unclear accountability" ] }, { "entity_id": "B-002195", "entity_name": "Meat and Livestock Australia Limited", "folder_name": "Meat-and-Livestock-Australia-Limited", "category": "Citizen Services", "scale": "small", "title": "Plain-language service pages and proactive status updates", "idea": "Rewrite high-volume pages and letters into plain language, add status notifications, and measure contact reduction.", "quote": "This not only improves\nprone to errors, carry the risk of being lost ■ Troubleshooting: Help with transparency but also provides peace of\nor damaged, or sometimes not even being connectivity, form amendments and mind, with drivers knowing they’re backed\navailable at the time of loading if producers updates and app navigation. by verified digital documentation.\naren’t physically in attendance.\neNVDs offer a smarter, more reliable\neNVD help – 24/7\nalternative by enabling:\n■ Fewer errors: With guided digital forms, eNVDs are the faster – more secure – digital alternative to paper-based\nmissed questions (such as destination Livestock Production Assurance (LPA) National Vendor Declarations.\nand incorrect head counts) are Visit integritysystems.com.au/nvd to get started.\ndramatically reduced.\n■ Sharing capabilities: Producers can Chat with us 1800 683 111\nshare eNVDs with transporters via QR", "impact": "High", "effort": "Low", "proof": "Evidence-backed", "beneficiaries": "Citizens / service users", "source": "other-pdfs/mla-feedback-autumn-2026-web.pdf (http://www.mla.com.au/contentassets/e278fb33dc454d74a8b0d71d89bf4874/mla-feedback-autumn-2026-web.pdf)", "implementation": [ "Pick one high-volume process or document family.", "Name an owner and baseline current volume, time, cost, and satisfaction.", "Run a 4-8 week pilot with clear before/after metrics.", "Publish lessons and decide whether to scale." ], "risks": [ "Privacy and data quality", "Change fatigue", "Unclear accountability", "Digital exclusion", "Low public trust if feedback is not acted on" ] }, { "entity_id": "B-002195", "entity_name": "Meat and Livestock Australia Limited", "folder_name": "Meat-and-Livestock-Australia-Limited", "category": "Citizen Services", "scale": "large", "title": "Single front door for life-event based services", "idea": "Bundle services around life events so citizens can complete related steps across agencies in one journey.", "quote": "This not only improves\nprone to errors, carry the risk of being lost ■ Troubleshooting: Help with transparency but also provides peace of\nor damaged, or sometimes not even being connectivity, form amendments and mind, with drivers knowing they’re backed\navailable at the time of loading if producers updates and app navigation. by verified digital documentation.\naren’t physically in attendance.\neNVDs offer a smarter, more reliable\neNVD help – 24/7\nalternative by enabling:\n■ Fewer errors: With guided digital forms, eNVDs are the faster – more secure – digital alternative to paper-based\nmissed questions (such as destination Livestock Production Assurance (LPA) National Vendor Declarations.\nand incorrect head counts) are Visit integritysystems.com.au/nvd to get started.\ndramatically reduced.\n■ Sharing capabilities: Producers can Chat with us 1800 683 111\nshare eNVDs with transporters via QR", "impact": "Very High", "effort": "High", "proof": "Evidence-backed", "beneficiaries": "Citizens / service users", "source": "other-pdfs/mla-feedback-autumn-2026-web.pdf (http://www.mla.com.au/contentassets/e278fb33dc454d74a8b0d71d89bf4874/mla-feedback-autumn-2026-web.pdf)", "implementation": [ "Create a senior responsible owner and cross-functional delivery team.", "Map legislation, data, privacy, procurement, cyber, and workforce constraints.", "Co-design with users and frontline staff before technology selection.", "Stage delivery through pilots, benefits tracking, and public reporting." ], "risks": [ "Privacy and data quality", "Change fatigue", "Unclear accountability", "Digital exclusion", "Low public trust if feedback is not acted on" ] } ], "legislation_administered": [], "artifacts": [ { "category": "other-pdfs", "year": null, "url": 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