{
  "entity_id": "S-WA-042",
  "folder": "Small-Business-Development-Corporation",
  "name": "Small Business Development Corporation",
  "type": "Statutory Authority",
  "jurisdiction": "WA",
  "portfolio": "Small Business",
  "website": "https://www.smallbusiness.wa.gov.au/",
  "data_status": "partial",
  "completeness": {
    "has_strategy_brief": false,
    "has_strategy_structured": true,
    "has_vision": false,
    "has_kpi_targets": false,
    "has_kpi_results": false,
    "has_strategy_overview": true,
    "has_legislation_text": true,
    "has_legislation_structured": false,
    "has_global_initiatives_text": false,
    "has_ideas": true,
    "has_artifacts": true,
    "n_ideas": 12,
    "n_legislation": 0,
    "n_artifacts": 3,
    "n_kpi_targets": 0,
    "n_kpi_results": 0,
    "n_outcomes": 0,
    "verified_own_data": true
  },
  "strategy_profile": {
    "status": "needs_review",
    "confidence": "medium",
    "summary": "",
    "official_site_url": "https://www.smallbusiness.wa.gov.au/",
    "source_documents": [],
    "purpose": null,
    "vision": null,
    "strategic_priorities": [],
    "values": [],
    "outcomes": [],
    "performance_measures": [],
    "document_alignment_terms": {
      "must_support": [],
      "watch_terms": [],
      "avoid_claiming_without_evidence": []
    },
    "review_note": "Structured strategy exists but is incomplete."
  },
  "strategy_brief_md": null,
  "strategy_overview_evidence_md": null,
  "internal_strategy_evidence_md": "# Small Business Development Corporation - Strategy, Performance, and Operating Profile\n\n**Generated at**: 2026-05-09T22:55:04.812687+00:00\n**Entity ID**: S-WA-042\n**Entity type**: Statutory Authority\n**Jurisdiction**: WA\n**Portfolio**: Small Business\n**Website**: https://www.smallbusiness.wa.gov.au/\n\n> Draft generated from scraped source material. Treat this as an evidence pack for editorial review, not a final judgement.\n\n## Source Coverage\n\n| Source type | Count |\n|---|---:|\n| other-pdfs | 3 |\n| pages | 8 |\n\n## Executive Readout\n\n### Purpose\n\n- [Page 4]\nObjectives and goals Marketing strategies\nMission statement Pricing strategy\nA mission statement describes the fundamental • What is your cost of goods sold? (How much\npurpose of the business.\n  Source: `other-pdfs/Guide-using-the-marketing-plan-template.pdf (https://www.smallbusiness.wa.gov.au/sites/default/files/Guide-using-the-marketing-plan-template.pdf)`\n- Marketing strategy\n• mission statement (What is the fundamental\nIt’s important to be able to promote your products\npurpose of your business?\n  Source: `other-pdfs/Guide-to-marketing-and-branding.pdf (https://www.smallbusiness.wa.gov.au/sites/default/files/Guide-to-marketing-and-branding.pdf)`\n- [Page 3]\nBuild a Website\nWebsite overview\nWebsite purpose/goal:\n__________________________________________________________\n__________________________________________________________\n__________________________________________________________\nWebsite topic:\n__________________________________________________________\nMost wanted actions:\n__________________________________________________________\n__________________________________________________________\n__________________________________________________________\nWebsite message:\n__________________________________________________________\n__________________________________________________________\n__________________________________________________________\n3\n  Source: `other-pdfs/Build-a-website-booklet.pdf (https://www.smallbusiness.wa.gov.au/sites/default/files/Build-a-website-booklet.pdf)`\n- [Page 4]\nBuild a Website\nTarget audience\nGeographic: _______________________________________________\n__________________________________________________________\nDemographics: ______________________________________________\n__________________________________________________________\nPsychographics: _____________________________________________\n__________________________________________________________\nWhat is your product or service offering\nProduct/service 1: ___________________________________________\nMain customer benefit: ________________________________________\n__________________________________________________________\nProduct/service 2: ___________________________________________\nMain customer benefit: ________________________________________\n__________________________________________________________\nProduct/service 3: ___________________________________________\n  Source: `other-pdfs/Build-a-website-booklet.pdf (https://www.smallbusiness.wa.gov.au/sites/default/files/Build-a-website-booklet.pdf)`\n\n### Role and Functions\n\n- [Page 4]\nBuild a Website\nTarget audience\nGeographic: _______________________________________________\n__________________________________________________________\nDemographics: ______________________________________________\n__________________________________________________________\nPsychographics: _____________________________________________\n__________________________________________________________\nWhat is your product or service offering\nProduct/service 1: ___________________________________________\nMain customer benefit: ________________________________________\n__________________________________________________________\nProduct/service 2: ___________________________________________\nMain customer benefit: ________________________________________\n__________________________________________________________\nProduct/service 3: ___________________________________________\n  Source: `other-pdfs/Build-a-website-booklet.pdf (https://www.smallbusiness.wa.gov.au/sites/default/files/Build-a-website-booklet.pdf)`\n- Business advisory service: call\n133 140\nor\nbook an appointment\n(Western Australian businesses only)\nCall our office:\n(08) 6552 3300\nSend us a message\nOur location\nOffice address\n: Level 2, 140 William Street, Perth, Western Australia 6000 (Access from William Street)\nPostal address\n: GPO Box C111, Perth, Western Australia 6001\nABN\n: 68 066 414 034\nDownload a location and parking map\nTravelling to our office\nClosest parking\nRaine Square Car Park (Wilson Parking) – 300 Murray Street (entry via Wellington Street)\nWilson Parking – 427 Murray Street\nCity of Perth Citiplace – 1 Roe Street\nPublic transport\nPlan your journey with Transperth.\n  Source: `pages/contact.html (https://www.smallbusiness.wa.gov.au/contact-us)`\n- How to find us\nImage\nMedia enquiries\nMedia enquiries only (\nnot for general enquiries\n):\n(08) 6552 3393\nor\n0432 750 565\nAssistance to access our services\nTranslating and interpreting service\nIf you would prefer to access our services in a language other than English, phone 13 14 50 to ask for an interpreter.\n  Source: `pages/contact.html (https://www.smallbusiness.wa.gov.au/contact-us)`\n- About the Commissioner\nOur work\nSBDC BLOG\nLatest from the blog\nFinance\nWhat you need to know about Payday Super\n7 May 2026\nFinance\nEnd of financial year checklist\n5 May 2026\nSmall business stories\nAdding the sparkle to small business\n30 April 2026\nMore from the blog\n  Source: `pages/homepage.html (https://www.smallbusiness.wa.gov.au/)`\n- Starting and growing\nMarketing\n21 August 2023\nShare\nFacebook\nLinkedIn\nTwitter\nEmail\nRelated Articles\nImage\n7 May 2026\nWhat you need to know about Payday Super\nImage\n5 May 2026\nEnd of financial year checklist\nImage\n30 April 2026\nAdding the sparkle to small business\nImage\n28 April 2026\nManaging your wellbeing as a business owner\n  Source: `pages/strategies-index__02.html (https://www.smallbusiness.wa.gov.au/blog/refreshing-your-digital-marketing-approach)`\n- [pages 1,2,3,4,5,6,7,8,9,10,11,12]\n[Page 1]\nBuild a Website\nDigital Business Skills\nSmall Business\n133 140\nDevelopment Corporation\nsmallbusiness.wa.go1v.au\n  Source: `other-pdfs/Build-a-website-booklet.pdf (https://www.smallbusiness.wa.gov.au/sites/default/files/Build-a-website-booklet.pdf)`\n\n### Strategic Priorities\n\n- [Page 4]\nBuild a Website\nTarget audience\nGeographic: _______________________________________________\n__________________________________________________________\nDemographics: ______________________________________________\n__________________________________________________________\nPsychographics: _____________________________________________\n__________________________________________________________\nWhat is your product or service offering\nProduct/service 1: ___________________________________________\nMain customer benefit: ________________________________________\n__________________________________________________________\nProduct/service 2: ___________________________________________\nMain customer benefit: ________________________________________\n__________________________________________________________\nProduct/service 3: ___________________________________________\n  Source: `other-pdfs/Build-a-website-booklet.pdf (https://www.smallbusiness.wa.gov.au/sites/default/files/Build-a-website-booklet.pdf)`\n- Business advisory service: call\n133 140\nor\nbook an appointment\n(Western Australian businesses only)\nCall our office:\n(08) 6552 3300\nSend us a message\nOur location\nOffice address\n: Level 2, 140 William Street, Perth, Western Australia 6000 (Access from William Street)\nPostal address\n: GPO Box C111, Perth, Western Australia 6001\nABN\n: 68 066 414 034\nDownload a location and parking map\nTravelling to our office\nClosest parking\nRaine Square Car Park (Wilson Parking) – 300 Murray Street (entry via Wellington Street)\nWilson Parking – 427 Murray Street\nCity of Perth Citiplace – 1 Roe Street\nPublic transport\nPlan your journey with Transperth.\n  Source: `pages/contact.html (https://www.smallbusiness.wa.gov.au/contact-us)`\n- How to find us\nImage\nMedia enquiries\nMedia enquiries only (\nnot for general enquiries\n):\n(08) 6552 3393\nor\n0432 750 565\nAssistance to access our services\nTranslating and interpreting service\nIf you would prefer to access our services in a language other than English, phone 13 14 50 to ask for an interpreter.\n  Source: `pages/contact.html (https://www.smallbusiness.wa.gov.au/contact-us)`\n- About the Commissioner\nOur work\nSBDC BLOG\nLatest from the blog\nFinance\nWhat you need to know about Payday Super\n7 May 2026\nFinance\nEnd of financial year checklist\n5 May 2026\nSmall business stories\nAdding the sparkle to small business\n30 April 2026\nMore from the blog\n  Source: `pages/homepage.html (https://www.smallbusiness.wa.gov.au/)`\n- Starting and growing\nMarketing\n21 August 2023\nShare\nFacebook\nLinkedIn\nTwitter\nEmail\nRelated Articles\nImage\n7 May 2026\nWhat you need to know about Payday Super\nImage\n5 May 2026\nEnd of financial year checklist\nImage\n30 April 2026\nAdding the sparkle to small business\nImage\n28 April 2026\nManaging your wellbeing as a business owner\n  Source: `pages/strategies-index__02.html (https://www.smallbusiness.wa.gov.au/blog/refreshing-your-digital-marketing-approach)`\n- [pages 1,2,3,4,5,6,7,8,9,10,11,12]\n[Page 1]\nBuild a Website\nDigital Business Skills\nSmall Business\n133 140\nDevelopment Corporation\nsmallbusiness.wa.go1v.au\n  Source: `other-pdfs/Build-a-website-booklet.pdf (https://www.smallbusiness.wa.gov.au/sites/default/files/Build-a-website-booklet.pdf)`\n- [pages 12,13,14,15,16]\n________________________________\n__________________________________________________________\n11\n  Source: `other-pdfs/Build-a-website-booklet.pdf (https://www.smallbusiness.wa.gov.au/sites/default/files/Build-a-website-booklet.pdf)`\n- [Page 16]\n300/12GUA\n133 140\nLevel 2, 140 William Street, Perth WA 6000\ninfo@smallbusiness.wa.gov.au\nsmallbusiness.wa.gov.au\nfacebook.com/smallbusinesswa\nlinkedin.com/company/\nsmall-business-development-corporation\ninstagram.com/smallbusinesswa\nhttps://www.youtube.com/c/\nSmallBusinessDevelopmentCorporation\n  Source: `other-pdfs/Build-a-website-booklet.pdf (https://www.smallbusiness.wa.gov.au/sites/default/files/Build-a-website-booklet.pdf)`\n- [pages 1,2,3,4]\n[Page 1]\nBuilding your knowledge\nMarketing and branding\na practical guide\nSmall Business\nDevelopment Corporation 133 140\nsmallbusiness.wa.gov.au\n  Source: `other-pdfs/Guide-to-marketing-and-branding.pdf (https://www.smallbusiness.wa.gov.au/sites/default/files/Guide-to-marketing-and-branding.pdf)`\n- 133 140\nLevel 2, 140 William Street, Perth WA 6000\ninfo@smallbusiness.wa.gov.au\nsmallbusiness.wa.gov.au\nfacebook.com/smallbusinesswa\nlinkedin.com/company/\nsmall-business-development-corporation\ninstagram.com/smallbusinesswa\nhttps://www.youtube.com/c/\nSmallBusinessDevelopmentCorporation\nTo the extent permitted by law neither the Small Business Development Corporation, nor the\nNote: This information is not a State of Western Australia, nor any of their respective officers or employees shall be liable in\nnegligence or howsoever, for any loss, damage or liability incurred by anyone who relies upon\nsubstitute for legal advice. this publication or any part of it on account, wholly or in part, of this publication or any aspects\nof it becoming inaccurate, incomplete obsolete, out of date, or in any way deficient. © Small\nBusiness Development Corporation 2020\n  Source: `other-pdfs/Guide-to-marketing-and-branding.pdf (https://www.smallbusiness.wa.gov.au/sites/default/files/Guide-to-marketing-and-branding.pdf)`\n\n## KPIs, Targets, and Where They Are At\n\n- [Page 4]\nBuild a Website\nTarget audience\nGeographic: _______________________________________________\n__________________________________________________________\nDemographics: ______________________________________________\n__________________________________________________________\nPsychographics: _____________________________________________\n__________________________________________________________\nWhat is your product or service offering\nProduct/service 1: ___________________________________________\nMain customer benefit: ________________________________________\n__________________________________________________________\nProduct/service 2: ___________________________________________\nMain customer benefit: ________________________________________\n__________________________________________________________\nProduct/service 3: ___________________________________________\n  Source: `other-pdfs/Build-a-website-booklet.pdf (https://www.smallbusiness.wa.gov.au/sites/default/files/Build-a-website-booklet.pdf)`\n- Business advisory service: call\n133 140\nor\nbook an appointment\n(Western Australian businesses only)\nCall our office:\n(08) 6552 3300\nSend us a message\nOur location\nOffice address\n: Level 2, 140 William Street, Perth, Western Australia 6000 (Access from William Street)\nPostal address\n: GPO Box C111, Perth, Western Australia 6001\nABN\n: 68 066 414 034\nDownload a location and parking map\nTravelling to our office\nClosest parking\nRaine Square Car Park (Wilson Parking) – 300 Murray Street (entry via Wellington Street)\nWilson Parking – 427 Murray Street\nCity of Perth Citiplace – 1 Roe Street\nPublic transport\nPlan your journey with Transperth.\n  Source: `pages/contact.html (https://www.smallbusiness.wa.gov.au/contact-us)`\n- How to find us\nImage\nMedia enquiries\nMedia enquiries only (\nnot for general enquiries\n):\n(08) 6552 3393\nor\n0432 750 565\nAssistance to access our services\nTranslating and interpreting service\nIf you would prefer to access our services in a language other than English, phone 13 14 50 to ask for an interpreter.\n  Source: `pages/contact.html (https://www.smallbusiness.wa.gov.au/contact-us)`\n- About the Commissioner\nOur work\nSBDC BLOG\nLatest from the blog\nFinance\nWhat you need to know about Payday Super\n7 May 2026\nFinance\nEnd of financial year checklist\n5 May 2026\nSmall business stories\nAdding the sparkle to small business\n30 April 2026\nMore from the blog\n  Source: `pages/homepage.html (https://www.smallbusiness.wa.gov.au/)`\n- Starting and growing\nMarketing\n21 August 2023\nShare\nFacebook\nLinkedIn\nTwitter\nEmail\nRelated Articles\nImage\n7 May 2026\nWhat you need to know about Payday Super\nImage\n5 May 2026\nEnd of financial year checklist\nImage\n30 April 2026\nAdding the sparkle to small business\nImage\n28 April 2026\nManaging your wellbeing as a business owner\n  Source: `pages/strategies-index__02.html (https://www.smallbusiness.wa.gov.au/blog/refreshing-your-digital-marketing-approach)`\n- [pages 1,2,3,4,5,6,7,8,9,10,11,12]\n[Page 1]\nBuild a Website\nDigital Business Skills\nSmall Business\n133 140\nDevelopment Corporation\nsmallbusiness.wa.go1v.au\n  Source: `other-pdfs/Build-a-website-booklet.pdf (https://www.smallbusiness.wa.gov.au/sites/default/files/Build-a-website-booklet.pdf)`\n- Page name: _________________________________________________\nPage description: _____________________________________________\nPage title: __________________________________________________\nMost wanted action: __________________________________________\nMain points to convey: ________________________________________\nKeywords: _________________________________________________\nMultimedia usage: ____________________________________________\nTarget audience: _____________________________________________\nContent: ___________________________________________________\n10\n  Source: `other-pdfs/Build-a-website-booklet.pdf (https://www.smallbusiness.wa.gov.au/sites/default/files/Build-a-website-booklet.pdf)`\n- [pages 12,13,14,15,16]\n________________________________\n__________________________________________________________\n11\n  Source: `other-pdfs/Build-a-website-booklet.pdf (https://www.smallbusiness.wa.gov.au/sites/default/files/Build-a-website-booklet.pdf)`\n- [Page 16]\n300/12GUA\n133 140\nLevel 2, 140 William Street, Perth WA 6000\ninfo@smallbusiness.wa.gov.au\nsmallbusiness.wa.gov.au\nfacebook.com/smallbusinesswa\nlinkedin.com/company/\nsmall-business-development-corporation\ninstagram.com/smallbusinesswa\nhttps://www.youtube.com/c/\nSmallBusinessDevelopmentCorporation\n  Source: `other-pdfs/Build-a-website-booklet.pdf (https://www.smallbusiness.wa.gov.au/sites/default/files/Build-a-website-booklet.pdf)`\n- [pages 1,2,3,4]\n[Page 1]\nBuilding your knowledge\nMarketing and branding\na practical guide\nSmall Business\nDevelopment Corporation 133 140\nsmallbusiness.wa.gov.au\n  Source: `other-pdfs/Guide-to-marketing-and-branding.pdf (https://www.smallbusiness.wa.gov.au/sites/default/files/Guide-to-marketing-and-branding.pdf)`\n- A\nwell-articulated brand emotionally connects with When defining your brand:\nyour target customers and conveys who you are,\n• identify your core values\nwhat you stand for and what you can deliver.\n• promote a consistent, simple\nThe branding process\nmessage\nCreating a new brand or revamping an existing\n• ask staff ask for their input\none (if you’ve purchased an established business)\nessentially follows a three-stage process. • avoid exaggerated claims\n1.\n  Source: `other-pdfs/Guide-to-marketing-and-branding.pdf (https://www.smallbusiness.wa.gov.au/sites/default/files/Guide-to-marketing-and-branding.pdf)`\n- 133 140\nLevel 2, 140 William Street, Perth WA 6000\ninfo@smallbusiness.wa.gov.au\nsmallbusiness.wa.gov.au\nfacebook.com/smallbusinesswa\nlinkedin.com/company/\nsmall-business-development-corporation\ninstagram.com/smallbusinesswa\nhttps://www.youtube.com/c/\nSmallBusinessDevelopmentCorporation\nTo the extent permitted by law neither the Small Business Development Corporation, nor the\nNote: This information is not a State of Western Australia, nor any of their respective officers or employees shall be liable in\nnegligence or howsoever, for any loss, damage or liability incurred by anyone who relies upon\nsubstitute for legal advice. this publication or any part of it on account, wholly or in part, of this publication or any aspects\nof it becoming inaccurate, incomplete obsolete, out of date, or in any way deficient. © Small\nBusiness Development Corporation 2020\n  Source: `other-pdfs/Guide-to-marketing-and-branding.pdf (https://www.smallbusiness.wa.gov.au/sites/default/files/Guide-to-marketing-and-branding.pdf)`\n- [pages 1,2,3,4]\n[Page 1]\nA guide to using\nthe marketing plan template\nSmall Business\nDevelopment Corporation 133 140\nsmallbusiness.wa.gov.au\n  Source: `other-pdfs/Guide-using-the-marketing-plan-template.pdf (https://www.smallbusiness.wa.gov.au/sites/default/files/Guide-using-the-marketing-plan-template.pdf)`\n- Level 2, 140 William Street, Perth WA 6000\nProcess strategy\n• Which customer service procedures and info@smallbusiness.wa.gov.au\nbusiness processes do you need to establish to\nsmallbusiness.wa.gov.au\nensure that your sales process is smooth?\nfacebook.com/smallbusinesswa\nlinkedin.com/company/\nsmall-business-development-corporation\ninstagram.com/smallbusinesswa\nhttps://www.youtube.com/c/\nSmallBusinessDevelopmentCorporation\nTo the extent permitted by law neither the Small Business Development Corporation, nor the\nState of Western Australia, nor any of their respective officers or employees shall be liable in\nnegligence or howsoever, for any loss, damage or liability incurred by anyone who relies upon\nthis publication or any part of it on account, wholly or in part, of this publication or any aspects\nof it becoming inaccurate, incomplete obsolete, out of date, or in any way deficient.\n  Source: `other-pdfs/Guide-using-the-marketing-plan-template.pdf (https://www.smallbusiness.wa.gov.au/sites/default/files/Guide-using-the-marketing-plan-template.pdf)`\n\n## Key Metrics\n\n- Use financial statements and projections to assist in • donations and sponsorships\ncreating your marketing budget.\n• employing staff to undertake marketing activities\n7.\n  Source: `other-pdfs/Guide-to-marketing-and-branding.pdf (https://www.smallbusiness.wa.gov.au/sites/default/files/Guide-to-marketing-and-branding.pdf)`\n- [Page 4]\nBuild a Website\nTarget audience\nGeographic: _______________________________________________\n__________________________________________________________\nDemographics: ______________________________________________\n__________________________________________________________\nPsychographics: _____________________________________________\n__________________________________________________________\nWhat is your product or service offering\nProduct/service 1: ___________________________________________\nMain customer benefit: ________________________________________\n__________________________________________________________\nProduct/service 2: ___________________________________________\nMain customer benefit: ________________________________________\n__________________________________________________________\nProduct/service 3: ___________________________________________\n  Source: `other-pdfs/Build-a-website-booklet.pdf (https://www.smallbusiness.wa.gov.au/sites/default/files/Build-a-website-booklet.pdf)`\n- People strategy\nVisit our website smallbusiness.wa.gov.au for more\n• How many staff will you need to operate your\ninformation about marketing.\nbusiness?\n• What skills do they need?\n• How will you train your staff to deliver the best\n133 140\nservice possible?\n  Source: `other-pdfs/Guide-using-the-marketing-plan-template.pdf (https://www.smallbusiness.wa.gov.au/sites/default/files/Guide-using-the-marketing-plan-template.pdf)`\n- Business advisory service: call\n133 140\nor\nbook an appointment\n(Western Australian businesses only)\nCall our office:\n(08) 6552 3300\nSend us a message\nOur location\nOffice address\n: Level 2, 140 William Street, Perth, Western Australia 6000 (Access from William Street)\nPostal address\n: GPO Box C111, Perth, Western Australia 6001\nABN\n: 68 066 414 034\nDownload a location and parking map\nTravelling to our office\nClosest parking\nRaine Square Car Park (Wilson Parking) – 300 Murray Street (entry via Wellington Street)\nWilson Parking – 427 Murray Street\nCity of Perth Citiplace – 1 Roe Street\nPublic transport\nPlan your journey with Transperth.\n  Source: `pages/contact.html (https://www.smallbusiness.wa.gov.au/contact-us)`\n- How to find us\nImage\nMedia enquiries\nMedia enquiries only (\nnot for general enquiries\n):\n(08) 6552 3393\nor\n0432 750 565\nAssistance to access our services\nTranslating and interpreting service\nIf you would prefer to access our services in a language other than English, phone 13 14 50 to ask for an interpreter.\n  Source: `pages/contact.html (https://www.smallbusiness.wa.gov.au/contact-us)`\n- 20 May\nBusiness skills\nFinancial management\nLet's Talk Budgeting\nPreparing a well considered budget is vital for businesses looking to set business plan goals, track progress and confidently make decisions to increase profitability.\n  Source: `pages/homepage.html (https://www.smallbusiness.wa.gov.au/)`\n- About the Commissioner\nOur work\nSBDC BLOG\nLatest from the blog\nFinance\nWhat you need to know about Payday Super\n7 May 2026\nFinance\nEnd of financial year checklist\n5 May 2026\nSmall business stories\nAdding the sparkle to small business\n30 April 2026\nMore from the blog\n  Source: `pages/homepage.html (https://www.smallbusiness.wa.gov.au/)`\n- Starting and growing\nMarketing\n21 August 2023\nShare\nFacebook\nLinkedIn\nTwitter\nEmail\nRelated Articles\nImage\n7 May 2026\nWhat you need to know about Payday Super\nImage\n5 May 2026\nEnd of financial year checklist\nImage\n30 April 2026\nAdding the sparkle to small business\nImage\n28 April 2026\nManaging your wellbeing as a business owner\n  Source: `pages/strategies-index__02.html (https://www.smallbusiness.wa.gov.au/blog/refreshing-your-digital-marketing-approach)`\n- [pages 1,2,3,4,5,6,7,8,9,10,11,12]\n[Page 1]\nBuild a Website\nDigital Business Skills\nSmall Business\n133 140\nDevelopment Corporation\nsmallbusiness.wa.go1v.au\n  Source: `other-pdfs/Build-a-website-booklet.pdf (https://www.smallbusiness.wa.gov.au/sites/default/files/Build-a-website-booklet.pdf)`\n- [pages 12,13,14,15,16]\n________________________________\n__________________________________________________________\n11\n  Source: `other-pdfs/Build-a-website-booklet.pdf (https://www.smallbusiness.wa.gov.au/sites/default/files/Build-a-website-booklet.pdf)`\n\n## Key Achievements\n\n- [Page 4]\nBuild a Website\nTarget audience\nGeographic: _______________________________________________\n__________________________________________________________\nDemographics: ______________________________________________\n__________________________________________________________\nPsychographics: _____________________________________________\n__________________________________________________________\nWhat is your product or service offering\nProduct/service 1: ___________________________________________\nMain customer benefit: ________________________________________\n__________________________________________________________\nProduct/service 2: ___________________________________________\nMain customer benefit: ________________________________________\n__________________________________________________________\nProduct/service 3: ___________________________________________\n  Source: `other-pdfs/Build-a-website-booklet.pdf (https://www.smallbusiness.wa.gov.au/sites/default/files/Build-a-website-booklet.pdf)`\n- Business advisory service: call\n133 140\nor\nbook an appointment\n(Western Australian businesses only)\nCall our office:\n(08) 6552 3300\nSend us a message\nOur location\nOffice address\n: Level 2, 140 William Street, Perth, Western Australia 6000 (Access from William Street)\nPostal address\n: GPO Box C111, Perth, Western Australia 6001\nABN\n: 68 066 414 034\nDownload a location and parking map\nTravelling to our office\nClosest parking\nRaine Square Car Park (Wilson Parking) – 300 Murray Street (entry via Wellington Street)\nWilson Parking – 427 Murray Street\nCity of Perth Citiplace – 1 Roe Street\nPublic transport\nPlan your journey with Transperth.\n  Source: `pages/contact.html (https://www.smallbusiness.wa.gov.au/contact-us)`\n- How to find us\nImage\nMedia enquiries\nMedia enquiries only (\nnot for general enquiries\n):\n(08) 6552 3393\nor\n0432 750 565\nAssistance to access our services\nTranslating and interpreting service\nIf you would prefer to access our services in a language other than English, phone 13 14 50 to ask for an interpreter.\n  Source: `pages/contact.html (https://www.smallbusiness.wa.gov.au/contact-us)`\n- 20 May\nBusiness skills\nFinancial management\nLet's Talk Budgeting\nPreparing a well considered budget is vital for businesses looking to set business plan goals, track progress and confidently make decisions to increase profitability.\n  Source: `pages/homepage.html (https://www.smallbusiness.wa.gov.au/)`\n- About the Commissioner\nOur work\nSBDC BLOG\nLatest from the blog\nFinance\nWhat you need to know about Payday Super\n7 May 2026\nFinance\nEnd of financial year checklist\n5 May 2026\nSmall business stories\nAdding the sparkle to small business\n30 April 2026\nMore from the blog\n  Source: `pages/homepage.html (https://www.smallbusiness.wa.gov.au/)`\n- Starting and growing\nMarketing\n21 August 2023\nShare\nFacebook\nLinkedIn\nTwitter\nEmail\nRelated Articles\nImage\n7 May 2026\nWhat you need to know about Payday Super\nImage\n5 May 2026\nEnd of financial year checklist\nImage\n30 April 2026\nAdding the sparkle to small business\nImage\n28 April 2026\nManaging your wellbeing as a business owner\n  Source: `pages/strategies-index__02.html (https://www.smallbusiness.wa.gov.au/blog/refreshing-your-digital-marketing-approach)`\n- [pages 1,2,3,4,5,6,7,8,9,10,11,12]\n[Page 1]\nBuild a Website\nDigital Business Skills\nSmall Business\n133 140\nDevelopment Corporation\nsmallbusiness.wa.go1v.au\n  Source: `other-pdfs/Build-a-website-booklet.pdf (https://www.smallbusiness.wa.gov.au/sites/default/files/Build-a-website-booklet.pdf)`\n- [pages 12,13,14,15,16]\n________________________________\n__________________________________________________________\n11\n  Source: `other-pdfs/Build-a-website-booklet.pdf (https://www.smallbusiness.wa.gov.au/sites/default/files/Build-a-website-booklet.pdf)`\n- [Page 16]\n300/12GUA\n133 140\nLevel 2, 140 William Street, Perth WA 6000\ninfo@smallbusiness.wa.gov.au\nsmallbusiness.wa.gov.au\nfacebook.com/smallbusinesswa\nlinkedin.com/company/\nsmall-business-development-corporation\ninstagram.com/smallbusinesswa\nhttps://www.youtube.com/c/\nSmallBusinessDevelopmentCorporation\n  Source: `other-pdfs/Build-a-website-booklet.pdf (https://www.smallbusiness.wa.gov.au/sites/default/files/Build-a-website-booklet.pdf)`\n- [pages 1,2,3,4]\n[Page 1]\nBuilding your knowledge\nMarketing and branding\na practical guide\nSmall Business\nDevelopment Corporation 133 140\nsmallbusiness.wa.gov.au\n  Source: `other-pdfs/Guide-to-marketing-and-branding.pdf (https://www.smallbusiness.wa.gov.au/sites/default/files/Guide-to-marketing-and-branding.pdf)`\n- 133 140\nLevel 2, 140 William Street, Perth WA 6000\ninfo@smallbusiness.wa.gov.au\nsmallbusiness.wa.gov.au\nfacebook.com/smallbusinesswa\nlinkedin.com/company/\nsmall-business-development-corporation\ninstagram.com/smallbusinesswa\nhttps://www.youtube.com/c/\nSmallBusinessDevelopmentCorporation\nTo the extent permitted by law neither the Small Business Development Corporation, nor the\nNote: This information is not a State of Western Australia, nor any of their respective officers or employees shall be liable in\nnegligence or howsoever, for any loss, damage or liability incurred by anyone who relies upon\nsubstitute for legal advice. this publication or any part of it on account, wholly or in part, of this publication or any aspects\nof it becoming inaccurate, incomplete obsolete, out of date, or in any way deficient. © Small\nBusiness Development Corporation 2020\n  Source: `other-pdfs/Guide-to-marketing-and-branding.pdf (https://www.smallbusiness.wa.gov.au/sites/default/files/Guide-to-marketing-and-branding.pdf)`\n- [pages 1,2,3,4]\n[Page 1]\nA guide to using\nthe marketing plan template\nSmall Business\nDevelopment Corporation 133 140\nsmallbusiness.wa.gov.au\n  Source: `other-pdfs/Guide-using-the-marketing-plan-template.pdf (https://www.smallbusiness.wa.gov.au/sites/default/files/Guide-using-the-marketing-plan-template.pdf)`\n\n## Key Issues, Risks, and Recommendations\n\n- Call us on 133 140\nBook an online or phone appointment\nChat to us online\nOther helpful resources\nImage\nSBDC Blog\n4 tips to avoid fraudulent suppliers\nImage\nSBDC Blog\nProtect your business from scammers\nImage\nSBDC Blog\nIs your business at risk of a data breach?\n  Source: `pages/strategies-index__01.html (https://www.smallbusiness.wa.gov.au/legal-risk/cyber-security)`\n- [Page 4]\nBuild a Website\nTarget audience\nGeographic: _______________________________________________\n__________________________________________________________\nDemographics: ______________________________________________\n__________________________________________________________\nPsychographics: _____________________________________________\n__________________________________________________________\nWhat is your product or service offering\nProduct/service 1: ___________________________________________\nMain customer benefit: ________________________________________\n__________________________________________________________\nProduct/service 2: ___________________________________________\nMain customer benefit: ________________________________________\n__________________________________________________________\nProduct/service 3: ___________________________________________\n  Source: `other-pdfs/Build-a-website-booklet.pdf (https://www.smallbusiness.wa.gov.au/sites/default/files/Build-a-website-booklet.pdf)`\n- Business advisory service: call\n133 140\nor\nbook an appointment\n(Western Australian businesses only)\nCall our office:\n(08) 6552 3300\nSend us a message\nOur location\nOffice address\n: Level 2, 140 William Street, Perth, Western Australia 6000 (Access from William Street)\nPostal address\n: GPO Box C111, Perth, Western Australia 6001\nABN\n: 68 066 414 034\nDownload a location and parking map\nTravelling to our office\nClosest parking\nRaine Square Car Park (Wilson Parking) – 300 Murray Street (entry via Wellington Street)\nWilson Parking – 427 Murray Street\nCity of Perth Citiplace – 1 Roe Street\nPublic transport\nPlan your journey with Transperth.\n  Source: `pages/contact.html (https://www.smallbusiness.wa.gov.au/contact-us)`\n- How to find us\nImage\nMedia enquiries\nMedia enquiries only (\nnot for general enquiries\n):\n(08) 6552 3393\nor\n0432 750 565\nAssistance to access our services\nTranslating and interpreting service\nIf you would prefer to access our services in a language other than English, phone 13 14 50 to ask for an interpreter.\n  Source: `pages/contact.html (https://www.smallbusiness.wa.gov.au/contact-us)`\n- 19 May\nStrategy and risk\nBusiness skills\nStarting a Business\nIf you are thinking about starting a business, but don't know where to begin, this free two hour workshop will take you through the essentials.\n  Source: `pages/homepage.html (https://www.smallbusiness.wa.gov.au/)`\n- About the Commissioner\nOur work\nSBDC BLOG\nLatest from the blog\nFinance\nWhat you need to know about Payday Super\n7 May 2026\nFinance\nEnd of financial year checklist\n5 May 2026\nSmall business stories\nAdding the sparkle to small business\n30 April 2026\nMore from the blog\n  Source: `pages/homepage.html (https://www.smallbusiness.wa.gov.au/)`\n- Starting and growing\nMarketing\n21 August 2023\nShare\nFacebook\nLinkedIn\nTwitter\nEmail\nRelated Articles\nImage\n7 May 2026\nWhat you need to know about Payday Super\nImage\n5 May 2026\nEnd of financial year checklist\nImage\n30 April 2026\nAdding the sparkle to small business\nImage\n28 April 2026\nManaging your wellbeing as a business owner\n  Source: `pages/strategies-index__02.html (https://www.smallbusiness.wa.gov.au/blog/refreshing-your-digital-marketing-approach)`\n- [pages 1,2,3,4,5,6,7,8,9,10,11,12]\n[Page 1]\nBuild a Website\nDigital Business Skills\nSmall Business\n133 140\nDevelopment Corporation\nsmallbusiness.wa.go1v.au\n  Source: `other-pdfs/Build-a-website-booklet.pdf (https://www.smallbusiness.wa.gov.au/sites/default/files/Build-a-website-booklet.pdf)`\n- [pages 12,13,14,15,16]\n________________________________\n__________________________________________________________\n11\n  Source: `other-pdfs/Build-a-website-booklet.pdf (https://www.smallbusiness.wa.gov.au/sites/default/files/Build-a-website-booklet.pdf)`\n- [Page 16]\n300/12GUA\n133 140\nLevel 2, 140 William Street, Perth WA 6000\ninfo@smallbusiness.wa.gov.au\nsmallbusiness.wa.gov.au\nfacebook.com/smallbusinesswa\nlinkedin.com/company/\nsmall-business-development-corporation\ninstagram.com/smallbusinesswa\nhttps://www.youtube.com/c/\nSmallBusinessDevelopmentCorporation\n  Source: `other-pdfs/Build-a-website-booklet.pdf (https://www.smallbusiness.wa.gov.au/sites/default/files/Build-a-website-booklet.pdf)`\n- [pages 1,2,3,4]\n[Page 1]\nBuilding your knowledge\nMarketing and branding\na practical guide\nSmall Business\nDevelopment Corporation 133 140\nsmallbusiness.wa.gov.au\n  Source: `other-pdfs/Guide-to-marketing-and-branding.pdf (https://www.smallbusiness.wa.gov.au/sites/default/files/Guide-to-marketing-and-branding.pdf)`\n- 133 140\nLevel 2, 140 William Street, Perth WA 6000\ninfo@smallbusiness.wa.gov.au\nsmallbusiness.wa.gov.au\nfacebook.com/smallbusinesswa\nlinkedin.com/company/\nsmall-business-development-corporation\ninstagram.com/smallbusinesswa\nhttps://www.youtube.com/c/\nSmallBusinessDevelopmentCorporation\nTo the extent permitted by law neither the Small Business Development Corporation, nor the\nNote: This information is not a State of Western Australia, nor any of their respective officers or employees shall be liable in\nnegligence or howsoever, for any loss, damage or liability incurred by anyone who relies upon\nsubstitute for legal advice. this publication or any part of it on account, wholly or in part, of this publication or any aspects\nof it becoming inaccurate, incomplete obsolete, out of date, or in any way deficient. © Small\nBusiness Development Corporation 2020\n  Source: `other-pdfs/Guide-to-marketing-and-branding.pdf (https://www.smallbusiness.wa.gov.au/sites/default/files/Guide-to-marketing-and-branding.pdf)`\n- [pages 1,2,3,4]\n[Page 1]\nA guide to using\nthe marketing plan template\nSmall Business\nDevelopment Corporation 133 140\nsmallbusiness.wa.gov.au\n  Source: `other-pdfs/Guide-using-the-marketing-plan-template.pdf (https://www.smallbusiness.wa.gov.au/sites/default/files/Guide-using-the-marketing-plan-template.pdf)`\n- [Page 5]\nPromotional strategy Budget and risk management\nCustomers will only find out about your product or\nMarketing budget\nservice if it is promoted appropriately.\n  Source: `other-pdfs/Guide-using-the-marketing-plan-template.pdf (https://www.smallbusiness.wa.gov.au/sites/default/files/Guide-using-the-marketing-plan-template.pdf)`\n\n## Corporate Values and Operating Culture\n\n- [Page 4]\nBuild a Website\nTarget audience\nGeographic: _______________________________________________\n__________________________________________________________\nDemographics: ______________________________________________\n__________________________________________________________\nPsychographics: _____________________________________________\n__________________________________________________________\nWhat is your product or service offering\nProduct/service 1: ___________________________________________\nMain customer benefit: ________________________________________\n__________________________________________________________\nProduct/service 2: ___________________________________________\nMain customer benefit: ________________________________________\n__________________________________________________________\nProduct/service 3: ___________________________________________\n  Source: `other-pdfs/Build-a-website-booklet.pdf (https://www.smallbusiness.wa.gov.au/sites/default/files/Build-a-website-booklet.pdf)`\n- Business advisory service: call\n133 140\nor\nbook an appointment\n(Western Australian businesses only)\nCall our office:\n(08) 6552 3300\nSend us a message\nOur location\nOffice address\n: Level 2, 140 William Street, Perth, Western Australia 6000 (Access from William Street)\nPostal address\n: GPO Box C111, Perth, Western Australia 6001\nABN\n: 68 066 414 034\nDownload a location and parking map\nTravelling to our office\nClosest parking\nRaine Square Car Park (Wilson Parking) – 300 Murray Street (entry via Wellington Street)\nWilson Parking – 427 Murray Street\nCity of Perth Citiplace – 1 Roe Street\nPublic transport\nPlan your journey with Transperth.\n  Source: `pages/contact.html (https://www.smallbusiness.wa.gov.au/contact-us)`\n- How to find us\nImage\nMedia enquiries\nMedia enquiries only (\nnot for general enquiries\n):\n(08) 6552 3393\nor\n0432 750 565\nAssistance to access our services\nTranslating and interpreting service\nIf you would prefer to access our services in a language other than English, phone 13 14 50 to ask for an interpreter.\n  Source: `pages/contact.html (https://www.smallbusiness.wa.gov.au/contact-us)`\n- Level 2, 140 William Street, Perth WA 6000\nProcess strategy\n• Which customer service procedures and info@smallbusiness.wa.gov.au\nbusiness processes do you need to establish to\nsmallbusiness.wa.gov.au\nensure that your sales process is smooth?\nfacebook.com/smallbusinesswa\nlinkedin.com/company/\nsmall-business-development-corporation\ninstagram.com/smallbusinesswa\nhttps://www.youtube.com/c/\nSmallBusinessDevelopmentCorporation\nTo the extent permitted by law neither the Small Business Development Corporation, nor the\nState of Western Australia, nor any of their respective officers or employees shall be liable in\nnegligence or howsoever, for any loss, damage or liability incurred by anyone who relies upon\nthis publication or any part of it on account, wholly or in part, of this publication or any aspects\nof it becoming inaccurate, incomplete obsolete, out of date, or in any way deficient.\n  Source: `other-pdfs/Guide-using-the-marketing-plan-template.pdf (https://www.smallbusiness.wa.gov.au/sites/default/files/Guide-using-the-marketing-plan-template.pdf)`\n- To create the summary go back over your\ncharacteristics such as:\nplan, pick three or four key messages and write a\nbrief overview. • geography – their location\n• demographics – age, gender, education level,\nThe summary may contain a brief overview of your:\nincome, occupation\n• products and/or services\n• behaviour – loyalty, attitude, readiness to buy,\n• target market\nusage rates\n• competitive advantage\n• lifestyle – social class, personality, personal\n• anticipated sales, profits and market share values.\n  Source: `other-pdfs/Guide-using-the-marketing-plan-template.pdf (https://www.smallbusiness.wa.gov.au/sites/default/files/Guide-using-the-marketing-plan-template.pdf)`\n- People strategy\nVisit our website smallbusiness.wa.gov.au for more\n• How many staff will you need to operate your\ninformation about marketing.\nbusiness?\n• What skills do they need?\n• How will you train your staff to deliver the best\n133 140\nservice possible?\n  Source: `other-pdfs/Guide-using-the-marketing-plan-template.pdf (https://www.smallbusiness.wa.gov.au/sites/default/files/Guide-using-the-marketing-plan-template.pdf)`\n- National Relay Service (NRS)\nIf you have a speech or hearing difficulty, you can contact the NRS on 13 36 77 for (voice only) assistance.\n  Source: `pages/contact.html (https://www.smallbusiness.wa.gov.au/contact-us)`\n- About the Commissioner\nOur work\nSBDC BLOG\nLatest from the blog\nFinance\nWhat you need to know about Payday Super\n7 May 2026\nFinance\nEnd of financial year checklist\n5 May 2026\nSmall business stories\nAdding the sparkle to small business\n30 April 2026\nMore from the blog\n  Source: `pages/homepage.html (https://www.smallbusiness.wa.gov.au/)`\n\n## Global Ideas and Case Study Inputs\n\n_No global-intelligence source text found yet. Run `CLAUDE/global-ideas-scraper.py <entity>` to populate case-study sources._\n\n## Source Artifacts Used\n\n- `pages/about.html` - pages - https://www.smallbusiness.wa.gov.au/about\n- `pages/contact.html` - pages - https://www.smallbusiness.wa.gov.au/contact-us\n- `pages/homepage.html` - pages - https://www.smallbusiness.wa.gov.au/\n- `pages/priorities-index.html` - pages - https://www.smallbusiness.wa.gov.au/our-work\n- `pages/strategies-index.html` - pages - https://www.smallbusiness.wa.gov.au/marketing/marketing-promotion-strategies\n- `pages/strategies-index__00.html` - pages - https://www.smallbusiness.wa.gov.au/marketing/digital-marketing\n- `pages/strategies-index__01.html` - pages - https://www.smallbusiness.wa.gov.au/legal-risk/cyber-security\n- `pages/strategies-index__02.html` - pages - https://www.smallbusiness.wa.gov.au/blog/refreshing-your-digital-marketing-approach\n- `other-pdfs/Build-a-website-booklet.pdf` - other-pdfs - https://www.smallbusiness.wa.gov.au/sites/default/files/Build-a-website-booklet.pdf\n- `other-pdfs/Guide-to-marketing-and-branding.pdf` - other-pdfs - https://www.smallbusiness.wa.gov.au/sites/default/files/Guide-to-marketing-and-branding.pdf\n- `other-pdfs/Guide-using-the-marketing-plan-template.pdf` - other-pdfs - https://www.smallbusiness.wa.gov.au/sites/default/files/Guide-using-the-marketing-plan-template.pdf\n\n## Gaps To Fix\n\n- No corporate plan text source found.\n- No annual report text source found.\n- No global comparison/case-study sources found.",
  "legislation_md": "# Small Business Development Corporation - Acts and Legislation Discovery\n\n**Generated at**: 2026-05-09T21:40:09.248063+00:00\n**Entity ID**: S-WA-042\n**Jurisdiction**: Western Australia\n**Portfolio**: Small Business\n\n> This is an evidence-based discovery list from scraped department material. A mention does not always mean the department administers the legislation; high-confidence and official register links should be reviewed.\n\n## Summary\n\n- Source files scanned: 11\n- Unique legislation references found: 1\n\n| Type | Count |\n|---|---:|\n| Act | 1 |\n\n## Legislation References\n\n### Tip Under the Spam Act 2003\n\n**Type**: Act\n**Confidence**: low\n**Mentions**: 1\n**Register search**: https://www.legislation.wa.gov.au/search?query=Tip+Under+the+Spam+Act+2003\n\n**Sources**:\n- `pages/strategies-index__00.html`\n\n**Evidence contexts**:\n- portant when collecting addresses from existing and potential customers that they agree to you contacting them at a later date.\nFor more information on email marketing read our\nemail marketing for beginners\nand\nfive email marketing mistakes to avoid\narticles.\nTip\nUnder the\nSpam Act 2003\nit is illegal to send, or cause to be sent, unsolicited commercial electronic messages, including emails, instant messaging, SMS and MMS. You should always obtain permission from your customers to contact them via email marketing.\nYou should also ensure your\n  Source: `pages/strategies-index__00.html`\n\n## Files Scanned\n\n- `pages/about.html` (page)\n- `pages/contact.html` (page)\n- `pages/homepage.html` (page)\n- `pages/priorities-index.html` (page)\n- `pages/strategies-index.html` (page)\n- `pages/strategies-index__00.html` (page)\n- `pages/strategies-index__01.html` (page)\n- `pages/strategies-index__02.html` (page)\n- `other-pdfs/Build-a-website-booklet.pages.jsonl` (pdf_pages)\n- `other-pdfs/Guide-to-marketing-and-branding.pages.jsonl` (pdf_pages)\n- `other-pdfs/Guide-using-the-marketing-plan-template.pages.jsonl` (pdf_pages)",
  "global_initiatives_md": null,
  "strategy": {
    "reporting_period": "2024-25",
    "corporate_plan_period": "2025-26",
    "vision": null,
    "vision_source_page": null,
    "purposes": null,
    "purposes_source_page": null,
    "how_we_deliver": null,
    "how_we_deliver_source_page": null,
    "government_priorities": [],
    "outcomes": [],
    "values": [],
    "values_framework_name": null,
    "kpi_targets_2025_26": [],
    "kpi_results_2024_25": [],
    "_source_urls": {
      "annual_report_url": "",
      "corporate_plan_url": ""
    }
  },
  "ideas": [
    {
      "entity_id": "S-WA-042",
      "entity_name": "Small Business Development Corporation",
      "folder_name": "Small-Business-Development-Corporation",
      "category": "Citizen Services",
      "scale": "small",
      "title": "Plain-language service pages and proactive status updates",
      "idea": "Rewrite high-volume pages and letters into plain language, add status notifications, and measure contact reduction.",
      "quote": "[Page 4]\nBuild a Website\nTarget audience\nGeographic: _______________________________________________\n__________________________________________________________\nDemographics: ______________________________________________\n__________________________________________________________\nPsychographics: _____________________________________________\n__________________________________________________________\nWhat is your product or service offering\nProduct/service 1: ___________________________________________\nMain customer benefit: ________________________________________\n__________________________________________________________\nProduct/service 2: ___________________________________________\nMain customer benefit: ________________________________________\n__________________________________________________________\nProduct/service 3: ___________________________________________",
      "impact": "High",
      "effort": "Low",
      "proof": "Evidence-backed",
      "beneficiaries": "Citizens / service users",
      "source": "other-pdfs/Build-a-website-booklet.pdf (https://www.smallbusiness.wa.gov.au/sites/default/files/Build-a-website-booklet.pdf)",
      "implementation": [
        "Pick one high-volume process or document family.",
        "Name an owner and baseline current volume, time, cost, and satisfaction.",
        "Run a 4-8 week pilot with clear before/after metrics.",
        "Publish lessons and decide whether to scale."
      ],
      "risks": [
        "Privacy and data quality",
        "Change fatigue",
        "Unclear accountability",
        "Digital exclusion",
        "Low public trust if feedback is not acted on"
      ]
    },
    {
      "entity_id": "S-WA-042",
      "entity_name": "Small Business Development Corporation",
      "folder_name": "Small-Business-Development-Corporation",
      "category": "Citizen Services",
      "scale": "large",
      "title": "Single front door for life-event based services",
      "idea": "Bundle services around life events so citizens can complete related steps across agencies in one journey.",
      "quote": "[Page 4]\nBuild a Website\nTarget audience\nGeographic: _______________________________________________\n__________________________________________________________\nDemographics: ______________________________________________\n__________________________________________________________\nPsychographics: _____________________________________________\n__________________________________________________________\nWhat is your product or service offering\nProduct/service 1: ___________________________________________\nMain customer benefit: ________________________________________\n__________________________________________________________\nProduct/service 2: ___________________________________________\nMain customer benefit: ________________________________________\n__________________________________________________________\nProduct/service 3: ___________________________________________",
      "impact": "Very High",
      "effort": "High",
      "proof": "Evidence-backed",
      "beneficiaries": "Citizens / service users",
      "source": "other-pdfs/Build-a-website-booklet.pdf (https://www.smallbusiness.wa.gov.au/sites/default/files/Build-a-website-booklet.pdf)",
      "implementation": [
        "Create a senior responsible owner and cross-functional delivery team.",
        "Map legislation, data, privacy, procurement, cyber, and workforce constraints.",
        "Co-design with users and frontline staff before technology selection.",
        "Stage delivery through pilots, benefits tracking, and public reporting."
      ],
      "risks": [
        "Privacy and data quality",
        "Change fatigue",
        "Unclear accountability",
        "Digital exclusion",
        "Low public trust if feedback is not acted on"
      ]
    },
    {
      "entity_id": "S-WA-042",
      "entity_name": "Small Business Development Corporation",
      "folder_name": "Small-Business-Development-Corporation",
      "category": "Regulation & Policy",
      "scale": "small",
      "title": "Regulatory burden scan for forms, guidance, and reporting",
      "idea": "Identify the top 10 highest-friction reporting obligations and simplify guidance, forms, or evidence requirements.",
      "quote": "Use financial statements and projections to assist in • donations and sponsorships\ncreating your marketing budget.\n• employing staff to undertake marketing activities\n7.",
      "impact": "High",
      "effort": "Low",
      "proof": "Evidence-backed",
      "beneficiaries": "Regulated entities / policy teams",
      "source": "other-pdfs/Guide-to-marketing-and-branding.pdf (https://www.smallbusiness.wa.gov.au/sites/default/files/Guide-to-marketing-and-branding.pdf)",
      "implementation": [
        "Pick one high-volume process or document family.",
        "Name an owner and baseline current volume, time, cost, and satisfaction.",
        "Run a 4-8 week pilot with clear before/after metrics.",
        "Publish lessons and decide whether to scale."
      ],
      "risks": [
        "Privacy and data quality",
        "Change fatigue",
        "Unclear accountability",
        "Regulatory capture",
        "Over-automation of judgement"
      ]
    },
    {
      "entity_id": "S-WA-042",
      "entity_name": "Small Business Development Corporation",
      "folder_name": "Small-Business-Development-Corporation",
      "category": "Regulation & Policy",
      "scale": "large",
      "title": "Adaptive regulation program with live feedback loops",
      "idea": "Create an adaptive regulation model using sandboxes, industry data, risk scoring, and regular rule updates.",
      "quote": "Use financial statements and projections to assist in • donations and sponsorships\ncreating your marketing budget.\n• employing staff to undertake marketing activities\n7.",
      "impact": "Very High",
      "effort": "High",
      "proof": "Evidence-backed",
      "beneficiaries": "Regulated entities / policy teams",
      "source": "other-pdfs/Guide-to-marketing-and-branding.pdf (https://www.smallbusiness.wa.gov.au/sites/default/files/Guide-to-marketing-and-branding.pdf)",
      "implementation": [
        "Create a senior responsible owner and cross-functional delivery team.",
        "Map legislation, data, privacy, procurement, cyber, and workforce constraints.",
        "Co-design with users and frontline staff before technology selection.",
        "Stage delivery through pilots, benefits tracking, and public reporting."
      ],
      "risks": [
        "Privacy and data quality",
        "Change fatigue",
        "Unclear accountability",
        "Regulatory capture",
        "Over-automation of judgement"
      ]
    },
    {
      "entity_id": "S-WA-042",
      "entity_name": "Small Business Development Corporation",
      "folder_name": "Small-Business-Development-Corporation",
      "category": "Data & Performance",
      "scale": "small",
      "title": "KPI evidence register with named owners",
      "idea": "Create a simple register mapping each KPI to source data, owner, frequency, target, and last result.",
      "quote": "Customers love watching videos and you can capitalise by creating engaging video content for your target market and uploading it to channels like YouTube.",
      "impact": "High",
      "effort": "Low",
      "proof": "Evidence-backed",
      "beneficiaries": "Executives / Parliament / public",
      "source": "pages/strategies-index.html (https://www.smallbusiness.wa.gov.au/marketing/marketing-promotion-strategies)",
      "implementation": [
        "Pick one high-volume process or document family.",
        "Name an owner and baseline current volume, time, cost, and satisfaction.",
        "Run a 4-8 week pilot with clear before/after metrics.",
        "Publish lessons and decide whether to scale."
      ],
      "risks": [
        "Privacy and data quality",
        "Change fatigue",
        "Unclear accountability"
      ]
    },
    {
      "entity_id": "S-WA-042",
      "entity_name": "Small Business Development Corporation",
      "folder_name": "Small-Business-Development-Corporation",
      "category": "Data & Performance",
      "scale": "large",
      "title": "Outcome dashboard linking budget, delivery, and public impact",
      "idea": "Build a public-facing outcome dashboard showing spend, outputs, outcomes, and delivery confidence.",
      "quote": "Customers love watching videos and you can capitalise by creating engaging video content for your target market and uploading it to channels like YouTube.",
      "impact": "Very High",
      "effort": "High",
      "proof": "Evidence-backed",
      "beneficiaries": "Executives / Parliament / public",
      "source": "pages/strategies-index.html (https://www.smallbusiness.wa.gov.au/marketing/marketing-promotion-strategies)",
      "implementation": [
        "Create a senior responsible owner and cross-functional delivery team.",
        "Map legislation, data, privacy, procurement, cyber, and workforce constraints.",
        "Co-design with users and frontline staff before technology selection.",
        "Stage delivery through pilots, benefits tracking, and public reporting."
      ],
      "risks": [
        "Privacy and data quality",
        "Change fatigue",
        "Unclear accountability"
      ]
    },
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      "entity_name": "Small Business Development Corporation",
      "folder_name": "Small-Business-Development-Corporation",
      "category": "Staff Productivity",
      "scale": "small",
      "title": "Reusable briefing and summary assistant for internal documents",
      "idea": "Create controlled templates for summarising reports, submissions, minutes, and ministerial briefs.",
      "quote": "People strategy\nVisit our website smallbusiness.wa.gov.au for more\n• How many staff will you need to operate your\ninformation about marketing.\nbusiness?\n• What skills do they need?\n• How will you train your staff to deliver the best\n133 140\nservice possible?",
      "impact": "High",
      "effort": "Low",
      "proof": "Evidence-backed",
      "beneficiaries": "APS staff / executives",
      "source": "other-pdfs/Guide-using-the-marketing-plan-template.pdf (https://www.smallbusiness.wa.gov.au/sites/default/files/Guide-using-the-marketing-plan-template.pdf)",
      "implementation": [
        "Pick one high-volume process or document family.",
        "Name an owner and baseline current volume, time, cost, and satisfaction.",
        "Run a 4-8 week pilot with clear before/after metrics.",
        "Publish lessons and decide whether to scale."
      ],
      "risks": [
        "Privacy and data quality",
        "Change fatigue",
        "Unclear accountability",
        "Sensitive information leakage",
        "Inconsistent quality of generated drafts"
      ]
    },
    {
      "entity_id": "S-WA-042",
      "entity_name": "Small Business Development Corporation",
      "folder_name": "Small-Business-Development-Corporation",
      "category": "Staff Productivity",
      "scale": "large",
      "title": "Department-wide knowledge and briefing platform",
      "idea": "Build a secure knowledge platform that lets staff search, summarise, and cite approved departmental material.",
      "quote": "People strategy\nVisit our website smallbusiness.wa.gov.au for more\n• How many staff will you need to operate your\ninformation about marketing.\nbusiness?\n• What skills do they need?\n• How will you train your staff to deliver the best\n133 140\nservice possible?",
      "impact": "Very High",
      "effort": "High",
      "proof": "Evidence-backed",
      "beneficiaries": "APS staff / executives",
      "source": "other-pdfs/Guide-using-the-marketing-plan-template.pdf (https://www.smallbusiness.wa.gov.au/sites/default/files/Guide-using-the-marketing-plan-template.pdf)",
      "implementation": [
        "Create a senior responsible owner and cross-functional delivery team.",
        "Map legislation, data, privacy, procurement, cyber, and workforce constraints.",
        "Co-design with users and frontline staff before technology selection.",
        "Stage delivery through pilots, benefits tracking, and public reporting."
      ],
      "risks": [
        "Privacy and data quality",
        "Change fatigue",
        "Unclear accountability",
        "Sensitive information leakage",
        "Inconsistent quality of generated drafts"
      ]
    },
    {
      "entity_id": "S-WA-042",
      "entity_name": "Small Business Development Corporation",
      "folder_name": "Small-Business-Development-Corporation",
      "category": "Risk & Assurance",
      "scale": "small",
      "title": "Recommendation tracker for audits, reviews, and inquiries",
      "idea": "Publish a single internal tracker for audit/review recommendations, owners, due dates, and implementation evidence.",
      "quote": "For more information on marketing your business\nRisk management\nattend our Spreading the Word – marketing your\nConduct a risk assessment and outline how you will\nbusiness workshop.\nmanage each identified risk.",
      "impact": "High",
      "effort": "Low",
      "proof": "Evidence-backed",
      "beneficiaries": "Executives / assurance teams",
      "source": "other-pdfs/Guide-using-the-marketing-plan-template.pdf (https://www.smallbusiness.wa.gov.au/sites/default/files/Guide-using-the-marketing-plan-template.pdf)",
      "implementation": [
        "Pick one high-volume process or document family.",
        "Name an owner and baseline current volume, time, cost, and satisfaction.",
        "Run a 4-8 week pilot with clear before/after metrics.",
        "Publish lessons and decide whether to scale."
      ],
      "risks": [
        "Privacy and data quality",
        "Change fatigue",
        "Unclear accountability",
        "Regulatory capture",
        "Over-automation of judgement"
      ]
    },
    {
      "entity_id": "S-WA-042",
      "entity_name": "Small Business Development Corporation",
      "folder_name": "Small-Business-Development-Corporation",
      "category": "Risk & Assurance",
      "scale": "large",
      "title": "Integrated assurance and lessons-learned system",
      "idea": "Create an assurance system that connects audit findings, risk registers, delivery reviews, and investment decisions.",
      "quote": "For more information on marketing your business\nRisk management\nattend our Spreading the Word – marketing your\nConduct a risk assessment and outline how you will\nbusiness workshop.\nmanage each identified risk.",
      "impact": "Very High",
      "effort": "High",
      "proof": "Evidence-backed",
      "beneficiaries": "Executives / assurance teams",
      "source": "other-pdfs/Guide-using-the-marketing-plan-template.pdf (https://www.smallbusiness.wa.gov.au/sites/default/files/Guide-using-the-marketing-plan-template.pdf)",
      "implementation": [
        "Create a senior responsible owner and cross-functional delivery team.",
        "Map legislation, data, privacy, procurement, cyber, and workforce constraints.",
        "Co-design with users and frontline staff before technology selection.",
        "Stage delivery through pilots, benefits tracking, and public reporting."
      ],
      "risks": [
        "Privacy and data quality",
        "Change fatigue",
        "Unclear accountability",
        "Regulatory capture",
        "Over-automation of judgement"
      ]
    },
    {
      "entity_id": "S-WA-042",
      "entity_name": "Small Business Development Corporation",
      "folder_name": "Small-Business-Development-Corporation",
      "category": "Case Processing",
      "scale": "small",
      "title": "Triage queue for stuck or ageing cases",
      "idea": "Use existing case data to flag ageing, duplicate, incomplete, or high-risk cases for earlier intervention.",
      "quote": "For more information on marketing your business\nRisk management\nattend our Spreading the Word – marketing your\nConduct a risk assessment and outline how you will\nbusiness workshop.\nmanage each identified risk.",
      "impact": "High",
      "effort": "Low",
      "proof": "Evidence-backed",
      "beneficiaries": "Applicants / case officers",
      "source": "other-pdfs/Guide-using-the-marketing-plan-template.pdf (https://www.smallbusiness.wa.gov.au/sites/default/files/Guide-using-the-marketing-plan-template.pdf)",
      "implementation": [
        "Pick one high-volume process or document family.",
        "Name an owner and baseline current volume, time, cost, and satisfaction.",
        "Run a 4-8 week pilot with clear before/after metrics.",
        "Publish lessons and decide whether to scale."
      ],
      "risks": [
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        "Unclear accountability"
      ]
    },
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      "entity_id": "S-WA-042",
      "entity_name": "Small Business Development Corporation",
      "folder_name": "Small-Business-Development-Corporation",
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      "scale": "large",
      "title": "End-to-end case processing redesign",
      "idea": "Redesign the case pathway around risk-based triage, reusable evidence, and automated eligibility checks.",
      "quote": "For more information on marketing your business\nRisk management\nattend our Spreading the Word – marketing your\nConduct a risk assessment and outline how you will\nbusiness workshop.\nmanage each identified risk.",
      "impact": "Very High",
      "effort": "High",
      "proof": "Evidence-backed",
      "beneficiaries": "Applicants / case officers",
      "source": "other-pdfs/Guide-using-the-marketing-plan-template.pdf (https://www.smallbusiness.wa.gov.au/sites/default/files/Guide-using-the-marketing-plan-template.pdf)",
      "implementation": [
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        "Map legislation, data, privacy, procurement, cyber, and workforce constraints.",
        "Co-design with users and frontline staff before technology selection.",
        "Stage delivery through pilots, benefits tracking, and public reporting."
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