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Federal
Statutory Agreement Body
Agriculture and Primary Industries

Australian Pork Limited

Portfolio: Agriculture, Fisheries and Forestry

http://australianpork.com.au/about-us/australian-pork-limited/

Annual Budget

$25M

2025-26 Budget
Flat vs prior year
Staff

50

Headcount (2024-25)
Major Digital Projects
6

Digital Services to Take Farmers to Markets (TFTM)

Department of Agriculture, Fisheries and Forestry

Tier 1
DCA: Medium-High
Active

Total Budget

$322.9M

Digital Budget

$322.9M

October 2020June 2026

The TFTM program is transforming Australia’s agricultural export systems with the delivery of contemporary digital products and services for trade and exporter engagement. Tranche 1 established the foundations for the digital reforms by uplifting existing systems onto modern and reliable platforms and developing new digital services. Tranche 2 builds on the capabilities delivered in Tranche 1 by delivering a dynamic program of work that enables the department to be a risk-based, data-enabled regulator.

Capital Security, Technology, and Asset Refresh (CapSTAR)

Department of Agriculture, Fisheries and Forestry

Tier 2
DCA: Medium-High
Active

Total Budget

$287.9M

Digital Budget

$201.2M

July 2024June 2028

The CapSTAR program aims to refresh and maintain essential property and ICT assets, reduce risk in service delivery and ensure critical business systems are supported, patched and resilient. The outcome will be a sustainable and efficient technology and physical infrastructure portfolio, through reduced technical debt and increased physical and cyber maturity.

Simplified Targeting and Enhanced Processing Systems (STEPS)

Department of Agriculture, Fisheries and Forestry

Tier 2
DCA: Medium
Active

Total Budget

$144.9M

Digital Budget

$144.9M

July 2023June 2026

The STEPS program will transform the border process for cargo importers who depend on the department to mitigate and regulate biosecurity risk in a challenging global marketplace. At the time of preparing this report, this project is subject to the escalation protocols set out in the Assurance Framework for Digital and ICT Investments. These protocols are designed to support agencies in the timely resolution of delivery challenges.

Supporting a Stronger and More Sustainable Agriculture Sector

Department of Agriculture, Fisheries and Forestry

Tier 2
DCA: Medium-High
Active

Total Budget

$9.5M

Digital Budget

$9.5M

July 2023June 2026

This project aims to uplift the ICT, data and statistical systems’ capabilities to meet the department’s needs. This will improve the accessibility of agricultural data and information, improve and remediate survey processing systems, rebuild geospatial infrastructure, and gather requirements on future capabilities necessary to transform and enable agricultural data and information products to suit changing needs.

Climate Services for Agriculture (CSA) Program

Department of Agriculture, Fisheries and Forestry

Tier 3
Active

Total Budget

$22M

Digital Budget

$11.5M

July 2025July 2028

The CSA Program aims to build drought resilience by enabling users to anticipate future climate conditions, compare those conditions with historical climate records, and consider potential impacts on the food and fibre products they produce. CSA provides climate projections for specific commodities at a local scale via a free online platform, ‘My Climate View’.

Knowledge Management (Dorper2)

Department of Agriculture, Fisheries and Forestry

Tier 3
Active

Total Budget

$7.6M

Digital Budget

$7.6M

April 2025June 2028

This project aims to make the knowledge generated by the Future Drought Fund (FDF) more accessible, and promote wider adoption through a systematic and strategic approach. It will develop a knowledge management system (Dorper2) to collect and store FDF knowledge, such as program outputs and outcomes, project data and information, and contract management information.

Ideas relevant to this department

12 tagged

Reform proposals on YourGov that name this department as a delivery partner — drawn from citizen voice, government strategy, research, international examples and gap analysis.

STRATEGY SUMMARY

APL’s purpose is to enable a thriving pork industry. This is achieved by recruiting talented people with diverse skills to deliver against our core strategic objectives. APL facilitates industry relationships and advocacy on behalf of pork producers. Our progressive strategy 2020 - 5 required stronger connection with regulatory and commercial ecosystems to drive innovation and growth. [CP p.8]

PURPOSE

APL’s purpose is to enable a thriving pork industry. This is achieved by recruiting talented people with diverse skills to deliver against our core strategic objectives. APL facilitates industry relationships and advocacy on behalf of pork producers. Our progressive strategy 2020 - 5 required stronger connection with regulatory and commercial ecosystems to drive innovation and growth. [CP p.8]

Strategic priorities

· 14

1

Diversity of markets and products

2

Valuable provenance of Australian pork

3

Timely, relevant through-the-chain information

4

Manage volatility for viable farms

5

Diversified business improvement options

6

Maintain domestic fresh demand

7

Drive consumer demand

8

Leading community social licence

9

Leaders in animal care

10

Industry visibility

11

Building industry shared vision

12

Producer relations (shared values)

13

Building industry technology adoption

14

Organisational effectiveness

Outcomes

· 3

Market and product differentiation

APL continued to work with exporters, investing on research and resource development to overcome technical barriers to market access. Collaboration with experts and government to expand access to new markets will also continue. The focus for 2024-25 was on driving awareness of the new consumer mark as the primary identifier of Australian pork products, and enhancing better education of imports amongst consumers. [AR p.24]

KEY ACTIVITIES

  • Investing on research and resource development
  • Collaborating with experts and government

Managing volatility on farms

APL continued to ensure producers can access the right information at the right time, to enable effective decision making. We continued to invest in systems and resources, supporting producers with providing data to meet their regulatory requirements, including Pig Pass and the industry carbon calculator. The APL website and weekly industry-wide APL Update also continued to provide timely, relevant information for stakeholders throughout the year. [AR p.25]

KEY ACTIVITIES

  • Providing timely information
  • Supporting regulatory compliance

Drive consumer demand

APL’s goals for 2024–25 were focused on growing both consideration and consumption of fresh pork, supported by increased investment in demand-driving activity. The highly successful Get Some Pork On Your Fork (GSPOYF) campaign continued across TV, radio, digital, social and outdoor media. Social media execution reached new heights, featuring PorkStars such as Colin Fassnidge and influencers like @mynonnafina. In the second half of the year, the campaign evolved to target the growth opportunity in home-cooked stir-fry meals, launching Get Some Pork On Your Wok alongside the introduction of a new stir-fry strips product in Coles. [AR p.26]

KEY ACTIVITIES

  • GSPOYF campaign
  • Stir-fry strips product launch

Values

· 4

integrity

innovation

sustainability

community

Performance measures

· 20

CodeMeasureTarget 2025-26Latest resultStatus

DNA

Increased diversity of products and markets

$50m+ markets entered

$50m+ markets entered

Annual Report 2024-25 · p.21
Achieved

TEKRAM

% of consumers that perceive all/most of the packaged ham and bacon is made with imported pork

16%

18%

Annual Report 2024-25 · p.21
Achieved

TCUDORP

% of research and innovation projects on time and to budget

93%

85%

Annual Report 2024-25 · p.21
Partially achieved

NOITAITNEREFFID

Fresh pork per capita consumption

10.5 kg

10.42 kg

Annual Report 2024-25 · p.21
Achieved

eganaM rof ytilitalov smraf elbaiv

Average price per kilo - A$

$4.56

$4.56

Annual Report 2024-25 · p.21
Not achieved

remusnoc dnamed

Fresh pork per capita consumption

10.42 kg

10.42 kg

Annual Report 2024-25 · p.21
Achieved

Increase consideration of pork

% of consumers who consider pork (to buy)

61%

60%

Annual Report 2024-25 · p.21
Partially achieved

Increase 'Everyday Meals' association

% of consumers claiming to associate 'used in everyday meals' with pork

36%

35%

Annual Report 2024-25 · p.21
Not achieved

Increase Australian pork international demand

International sales (AU$M)

$250M

$259.3M

Annual Report 2024-25 · p.21
Achieved

Social licence

Number of leading social licence positions taken

2

2

Annual Report 2024-25 · p.21
Achieved

Tell the Story of Pork

% of Australians who have heard positive things about the Australian pork industry

37%

32%

Annual Report 2024-25 · p.21
Not achieved

Biosecurity

Pig movements closure rates for NVD compliance

98%

98.69%

Annual Report 2024-25 · p.21
Achieved

APIQ✓® coverage

% of production covered by APIQ✓®

92%

91.9%

Annual Report 2024-25 · p.21
Achieved

NEGIP and NEGROP

States/Territories adopted into regulatory frameworks

4

4

Annual Report 2024-25 · p.21
Achieved

VEBs adoption

% of boar studs covered by VEBs

100

20%

Annual Report 2024-25 · p.21
Achieved

VEBs adoption

VEBs adoption rate

20%

20%

Annual Report 2024-25 · p.21
Achieved

Meaningful membership engagement

% members who know their primary APL contact’s name

90%

93%

Annual Report 2024-25 · p.21
Achieved

Increased on-farm adoption

% members who can recall APL adoption this year

40%

32.8%

Annual Report 2024-25 · p.21
Not achieved

APL Adoption Strategy

APL Adoption Strategy Implementation

Completed and implemented

Completed and implemented

Annual Report 2024-25 · p.21
Achieved

Producers consuming APL information

% producers who consumed APL information

50%

40%

Annual Report 2024-25 · p.21
Not achieved

Ideas distilled from this entity's strategy & evidence

· 12

Data & Performance

KPI evidence register with named owners

Create a simple register mapping each KPI to source data, owner, frequency, target, and last result.

Impact: High
Effort: Low
small

2020-2021%20APL%20AR%20final%204.1_spreads_interactive.pdf)

Data & Performance

Outcome dashboard linking budget, delivery, and public impact

Build a public-facing outcome dashboard showing spend, outputs, outcomes, and delivery confidence.

Impact: Very High
Effort: High
large

2020-2021%20APL%20AR%20final%204.1_spreads_interactive.pdf)

Regulation & Policy

Regulatory burden scan for forms, guidance, and reporting

Identify the top 10 highest-friction reporting obligations and simplify guidance, forms, or evidence requirements.

Impact: High
Effort: Low
small

APL-Strategic-Plan-2015-2020-amended-July-2018.pdf)

Regulation & Policy

Adaptive regulation program with live feedback loops

Create an adaptive regulation model using sandboxes, industry data, risk scoring, and regular rule updates.

Impact: Very High
Effort: High
large

APL-Strategic-Plan-2015-2020-amended-July-2018.pdf)

Risk & Assurance

Recommendation tracker for audits, reviews, and inquiries

Publish a single internal tracker for audit/review recommendations, owners, due dates, and implementation evidence.

Impact: High
Effort: Low
small

Annual%20Report%202023-24_FINAL.pdf)

Risk & Assurance

Integrated assurance and lessons-learned system

Create an assurance system that connects audit findings, risk registers, delivery reviews, and investment decisions.

Impact: Very High
Effort: High
large

Annual%20Report%202023-24_FINAL.pdf)

Procurement & Delivery

Procurement lessons library for repeat purchases

Capture reusable procurement clauses, market lessons, supplier performance notes, and common evaluation criteria.

Impact: High
Effort: Low
small

Annual%20Report%202022-23%20-%20Amended%20Final.pdf)

Procurement & Delivery

Portfolio delivery office for major investments

Stand up a portfolio delivery office that tracks benefits, risks, dependencies, procurement, and delivery confidence.

Impact: Very High
Effort: High
large

Annual%20Report%202022-23%20-%20Amended%20Final.pdf)

Citizen Participation

Consultation feedback summaries with response tracking

Summarise consultation submissions by theme and publish what changed in response.

Impact: High
Effort: Low
small

APL%202025-2030%20Strategic%20Plan.pdf)

Citizen Participation

Always-on policy participation platform

Create a standing participation platform where citizens and stakeholders can propose, vote, and track ideas.

Impact: Very High
Effort: High
large

APL%202025-2030%20Strategic%20Plan.pdf)

Staff Productivity

Reusable briefing and summary assistant for internal documents

Create controlled templates for summarising reports, submissions, minutes, and ministerial briefs.

Impact: High
Effort: Low
small

APL-Strategic-Plan-2015-2020.pdf)

Staff Productivity

Department-wide knowledge and briefing platform

Build a secure knowledge platform that lets staff search, summarise, and cite approved departmental material.

Impact: Very High
Effort: High
large

APL-Strategic-Plan-2015-2020.pdf)

Data & Performance

KPI evidence register with named owners

Create a simple register mapping each KPI to source data, owner, frequency, target, and last result.

Impact: High
Effort: Low
small

2020-2021%20APL%20AR%20final%204.1_spreads_interactive.pdf)

Data & Performance

Outcome dashboard linking budget, delivery, and public impact

Build a public-facing outcome dashboard showing spend, outputs, outcomes, and delivery confidence.

Impact: Very High
Effort: High
large

2020-2021%20APL%20AR%20final%204.1_spreads_interactive.pdf)

Regulation & Policy

Regulatory burden scan for forms, guidance, and reporting

Identify the top 10 highest-friction reporting obligations and simplify guidance, forms, or evidence requirements.

Impact: High
Effort: Low
small

APL-Strategic-Plan-2015-2020-amended-July-2018.pdf)

Regulation & Policy

Adaptive regulation program with live feedback loops

Create an adaptive regulation model using sandboxes, industry data, risk scoring, and regular rule updates.

Impact: Very High
Effort: High
large

APL-Strategic-Plan-2015-2020-amended-July-2018.pdf)

Risk & Assurance

Recommendation tracker for audits, reviews, and inquiries

Publish a single internal tracker for audit/review recommendations, owners, due dates, and implementation evidence.

Impact: High
Effort: Low
small

Annual%20Report%202023-24_FINAL.pdf)

Risk & Assurance

Integrated assurance and lessons-learned system

Create an assurance system that connects audit findings, risk registers, delivery reviews, and investment decisions.

Impact: Very High
Effort: High
large

Annual%20Report%202023-24_FINAL.pdf)

Procurement & Delivery

Procurement lessons library for repeat purchases

Capture reusable procurement clauses, market lessons, supplier performance notes, and common evaluation criteria.

Impact: High
Effort: Low
small

Annual%20Report%202022-23%20-%20Amended%20Final.pdf)

Procurement & Delivery

Portfolio delivery office for major investments

Stand up a portfolio delivery office that tracks benefits, risks, dependencies, procurement, and delivery confidence.

Impact: Very High
Effort: High
large

Annual%20Report%202022-23%20-%20Amended%20Final.pdf)

Citizen Participation

Consultation feedback summaries with response tracking

Summarise consultation submissions by theme and publish what changed in response.

Impact: High
Effort: Low
small

APL%202025-2030%20Strategic%20Plan.pdf)

Citizen Participation

Always-on policy participation platform

Create a standing participation platform where citizens and stakeholders can propose, vote, and track ideas.

Impact: Very High
Effort: High
large

APL%202025-2030%20Strategic%20Plan.pdf)

Staff Productivity

Reusable briefing and summary assistant for internal documents

Create controlled templates for summarising reports, submissions, minutes, and ministerial briefs.

Impact: High
Effort: Low
small

APL-Strategic-Plan-2015-2020.pdf)

Staff Productivity

Department-wide knowledge and briefing platform

Build a secure knowledge platform that lets staff search, summarise, and cite approved departmental material.

Impact: Very High
Effort: High
large

APL-Strategic-Plan-2015-2020.pdf)

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