https://www.destinationnsw.com.au/
$250M
NSW 2025-26 Budget$250M
2024-25 Total Revenue200
Headcount (2024-25)12 tagged
Reform proposals on YourGov that name this department as a delivery partner — drawn from citizen voice, government strategy, research, international examples and gap analysis.
STRATEGY SUMMARY
To deliver social and economic benefits to the people of NSW by growing the visitor economy. [CP p.7]
VISION
“For NSW to be the premier visitor economy in the Asia-Pacific by 2030. [CP p.13]”
PURPOSE
To deliver social and economic benefits to the people of NSW by growing the visitor economy. [CP p.7]
Strategic priorities
· 5
To grow the visitor economy to $91 billion in annual visitor expenditure by 2035.
$25 billion in regional overnight visitor expenditure by 2030.
$65 billion in total visitor expenditure for NSW by 2030.
$10 billion in domestic day trips by 2030.
$55 billion in overnight visitor expenditure by 2030.
Outcomes
· 2
Outcome 1: Visitor economy growth
To grow the visitor economy to $91 billion in annual visitor expenditure by 2035 through strategic initiatives and partnerships. [AR p.28]
KEY ACTIVITIES
Outcome 2: Infrastructure, job creation, industry resilience and sustainability
To invest in infrastructure, create jobs, build industry resilience and ensure sustainability for the visitor economy through streamlined processes, major projects and training programs. [AR p.28]
KEY ACTIVITIES
Values
· 6
EXCELLENCE
OWNERSHIP
AGILITY
COLLABORATION
PASSION
RESPECT
Performance measures
· 16
| Code | Measure | Target 2025-26 | Latest result | Status |
|---|---|---|---|---|
CCE01 | Visitor expenditure (Sydney events) | $536.8 million | $536.8 million Annual Report 2081 · p.26 | Achieved |
CCE02 | Visitor expenditure (regional events) | $307.5 million | $307.5 million Annual Report 2081 · p.26 | Achieved |
CCE03 | Events won or retained for regional NSW | 18 | 18 Annual Report 2081 · p.26 | Achieved |
CCE04 | Events won or retained for Sydney Metro | 20 | 20 Annual Report 2081 · p.26 | Achieved |
CCE05 | NSW domestic day trip visitors | 81.5 million | 81.5 million Annual Report 2081 · p.26 | Achieved |
CCE06 | NSW domestic overnight visitors | 39.2 million | 39.2 million Annual Report 2081 · p.26 | Achieved |
CCE07 | Total NSW visitors | 124.6 million | 124.6 million Annual Report 2081 · p.26 | Achieved |
CCE08 | NSW international visitor nights | 101.8 million | 101.8 million Annual Report 2081 · p.26 | Achieved |
CCE09 | Total NSW visitor nights | 219.5 million | 219.5 million Annual Report 2081 · p.26 | Achieved |
CCE10 | Sport and destination events contracted | $12.8 billion | $12.8 billion Annual Report 2081 · p.26 | Achieved |
CCE11 | Domestic visitor expenditure | $29.2 billion | $29.2 billion Annual Report 2081 · p.26 | Achieved |
CCE12 | Business events secured by BESydney | 73 | 73 Annual Report 2081 · p.26 | Achieved |
CCE13 | Business event delegate days spent in Sydney | 243,000 | 243,000 Annual Report 2081 · p.26 | Achieved |
CCE14 | Destination events secured | 17 | 17 Annual Report 2081 · p.26 | Achieved |
CCE15 | Sporting events secured for regional NSW | 45 | 45 Annual Report 2081 · p.26 | Achieved |
CCE16 | Visitor attraction signposting applications approved | 10 | 10 Annual Report 2081 · p.26 | Achieved |
Source documents
· 6
2081
annual-reports/2081.pdf
Open
2049
annual-reports/2049.pdf
Open
2023-24
annual-reports/2023-24.pdf
Open
2020-21
annual-reports/2020-21.pdf
Open
2019-20
annual-reports/2019-20.pdf
Open
strategies/Visitor-Economy-Strategy-Document-Accessible.pdf
Open
Ideas distilled from this entity's strategy & evidence
· 12
KPI evidence register with named owners
Create a simple register mapping each KPI to source data, owner, frequency, target, and last result.
destination-nsw-annual-report-2019-2020.pdf)
Outcome dashboard linking budget, delivery, and public impact
Build a public-facing outcome dashboard showing spend, outputs, outcomes, and delivery confidence.
destination-nsw-annual-report-2019-2020.pdf)
Recommendation tracker for audits, reviews, and inquiries
Publish a single internal tracker for audit/review recommendations, owners, due dates, and implementation evidence.
destination-nsw-annual-report-2019-2020.pdf)
Integrated assurance and lessons-learned system
Create an assurance system that connects audit findings, risk registers, delivery reviews, and investment decisions.
destination-nsw-annual-report-2019-2020.pdf)
Plain-language service pages and proactive status updates
Rewrite high-volume pages and letters into plain language, add status notifications, and measure contact reduction.
destination-nsw-annual-report-2020-2021.pdf)
Single front door for life-event based services
Bundle services around life events so citizens can complete related steps across agencies in one journey.
destination-nsw-annual-report-2020-2021.pdf)
Regulatory burden scan for forms, guidance, and reporting
Identify the top 10 highest-friction reporting obligations and simplify guidance, forms, or evidence requirements.
destination-nsw-annual-report-2019-2020.pdf)
Adaptive regulation program with live feedback loops
Create an adaptive regulation model using sandboxes, industry data, risk scoring, and regular rule updates.
destination-nsw-annual-report-2019-2020.pdf)
Consultation feedback summaries with response tracking
Summarise consultation submissions by theme and publish what changed in response.
destination-nsw-annual-report-2020-2021.pdf)
Always-on policy participation platform
Create a standing participation platform where citizens and stakeholders can propose, vote, and track ideas.
destination-nsw-annual-report-2020-2021.pdf)
Reusable briefing and summary assistant for internal documents
Create controlled templates for summarising reports, submissions, minutes, and ministerial briefs.
destination-nsw-annual-report-2020-2021.pdf)
Department-wide knowledge and briefing platform
Build a secure knowledge platform that lets staff search, summarise, and cite approved departmental material.
destination-nsw-annual-report-2020-2021.pdf)
KPI evidence register with named owners
Create a simple register mapping each KPI to source data, owner, frequency, target, and last result.
destination-nsw-annual-report-2019-2020.pdf)
Outcome dashboard linking budget, delivery, and public impact
Build a public-facing outcome dashboard showing spend, outputs, outcomes, and delivery confidence.
destination-nsw-annual-report-2019-2020.pdf)
Recommendation tracker for audits, reviews, and inquiries
Publish a single internal tracker for audit/review recommendations, owners, due dates, and implementation evidence.
destination-nsw-annual-report-2019-2020.pdf)
Integrated assurance and lessons-learned system
Create an assurance system that connects audit findings, risk registers, delivery reviews, and investment decisions.
destination-nsw-annual-report-2019-2020.pdf)
Plain-language service pages and proactive status updates
Rewrite high-volume pages and letters into plain language, add status notifications, and measure contact reduction.
destination-nsw-annual-report-2020-2021.pdf)
Single front door for life-event based services
Bundle services around life events so citizens can complete related steps across agencies in one journey.
destination-nsw-annual-report-2020-2021.pdf)
Regulatory burden scan for forms, guidance, and reporting
Identify the top 10 highest-friction reporting obligations and simplify guidance, forms, or evidence requirements.
destination-nsw-annual-report-2019-2020.pdf)
Adaptive regulation program with live feedback loops
Create an adaptive regulation model using sandboxes, industry data, risk scoring, and regular rule updates.
destination-nsw-annual-report-2019-2020.pdf)
Consultation feedback summaries with response tracking
Summarise consultation submissions by theme and publish what changed in response.
destination-nsw-annual-report-2020-2021.pdf)
Always-on policy participation platform
Create a standing participation platform where citizens and stakeholders can propose, vote, and track ideas.
destination-nsw-annual-report-2020-2021.pdf)
Reusable briefing and summary assistant for internal documents
Create controlled templates for summarising reports, submissions, minutes, and ministerial briefs.
destination-nsw-annual-report-2020-2021.pdf)
Department-wide knowledge and briefing platform
Build a secure knowledge platform that lets staff search, summarise, and cite approved departmental material.
destination-nsw-annual-report-2020-2021.pdf)