Portfolio: Prime Minister and Cabinet
http://www.australiaday.org.au
$18M
2026-27 Budget (Budget Paper No. 4)$8M
2024-25 Total Revenue20
Headcount (2024-25)8 tagged
Reform proposals on YourGov that name this department as a delivery partner — drawn from citizen voice, government strategy, research, international examples and gap analysis.
STRATEGY SUMMARY
The core purpose of the NADC is to: actively promote our national day to all Australians; inspire national pride and unity through participation; and promote its central message: Reflect. Respect. Celebrate. [CP p.3]
PURPOSE
The core purpose of the NADC is to: actively promote our national day to all Australians; inspire national pride and unity through participation; and promote its central message: Reflect. Respect. Celebrate. [CP p.3]
Corporate Plan 2025 · p.3Strategic priorities
· 3
Celebrate the contribution of inspiring Australians and foster a sense of belonging
Corporate Plan 2025 · p.5Outcomes
· 3
Outcome 1: Celebrate the contribution of inspiring Australians and foster a sense of belonging
The NADC encourages employees to be professional, innovative and to take personal responsibility for achieving results with a focus on: collaboration; and accountability. [CP p.5]
KEY ACTIVITIES
Outcome 2: Empower Australians to Reflect, Respect and Celebrate
The NADC encourages employees to be professional, innovative and to take personal responsibility for achieving results with a focus on: collaboration; and accountability. [CP p.5]
KEY ACTIVITIES
Outcome 3: Build collaborative partnerships
The NADC encourages employees to be professional, innovative and to take personal responsibility for achieving results with a focus on: collaboration; and accountability. [CP p.5]
KEY ACTIVITIES
Values
· 4
integrity
excellence
leadership
respect
Performance measures
· 2
| Code | Measure | Target 2025-26 | Latest result | Status |
|---|---|---|---|---|
CCE01 | Increase meaning in Australia Day and a sense of pride in being Australian | Stability or improvement Corporate Plan 2025 · p.8 | 85% of Australians found the campaign acceptable and supported it. Annual Report 2019-20 · p.9 | Achieved |
CCE02 | Continue to grow partnerships beyond $1.5 million per annum and expand reach internationally | Stability or improvement Corporate Plan 2025 · p.8 | 2,260 nominations for the 2020 Australian of the Year Awards. Annual Report 2019-20 · p.9 | Achieved |
Source documents
· 2
Ideas distilled from this entity's strategy & evidence
· 8
Streamline Partnership Application Process
Simplify and digitize the partnership application process to reduce administrative burden and increase efficiency.
2019-20.pdf
Boost Engagement for Australian of the Year Awards
Enhance engagement strategies for the Australian of the Year Awards to increase public participation and viewership.
2025-2029.pdf
Revamp Australia Day Volunteer Program
Revamp the Australia Day Volunteer Program to attract more volunteers and streamline their onboarding process.
2019-20.pdf
Adopt Global Branding Strategy for Australia Day
Adopt a global branding strategy for Australia Day to enhance international recognition and participation.
association-worldbank.org-governance.txt
Optimize Data Collection Methods
Optimize data collection methods to ensure accuracy and efficiency in gathering key performance indicators.
2019-20.pdf
Improve Australia Day Social Media Strategy
Enhance the social media strategy for Australia Day to boost online engagement and reach.
2025-2029.pdf
Implement Performance Dashboard
Implement a real-time performance dashboard to provide key insights into operational efficiency and key performance indicators.
2025-2029.pdf
Enhance Australia Day Celebrations
Enhance Australia Day celebrations with more inclusive and interactive activities to boost community participation.
2019-20.pdf
Streamline Partnership Application Process
Simplify and digitize the partnership application process to reduce administrative burden and increase efficiency.
2019-20.pdf
Boost Engagement for Australian of the Year Awards
Enhance engagement strategies for the Australian of the Year Awards to increase public participation and viewership.
2025-2029.pdf
Revamp Australia Day Volunteer Program
Revamp the Australia Day Volunteer Program to attract more volunteers and streamline their onboarding process.
2019-20.pdf
Adopt Global Branding Strategy for Australia Day
Adopt a global branding strategy for Australia Day to enhance international recognition and participation.
association-worldbank.org-governance.txt
Optimize Data Collection Methods
Optimize data collection methods to ensure accuracy and efficiency in gathering key performance indicators.
2019-20.pdf
Improve Australia Day Social Media Strategy
Enhance the social media strategy for Australia Day to boost online engagement and reach.
2025-2029.pdf
Implement Performance Dashboard
Implement a real-time performance dashboard to provide key insights into operational efficiency and key performance indicators.
2025-2029.pdf
Enhance Australia Day Celebrations
Enhance Australia Day celebrations with more inclusive and interactive activities to boost community participation.
2019-20.pdf
Legislation administered
· 3
2013
Public Governance, Performance and Accountability Act 2013
The NADC reports to the Parliament of Australia under this Act.
2001
Corporations Act 2001
The NADC operates as a not-for-profit company limited by guarantee under this Act.
N/A
Australia Day National Network
The NADC coordinates and leads the Australia Day National Network.
Source library
· 7
5.3MB
2019-20.pdf
3.2MB
2025.pdf
7.5MB
2024-2025_NADC-20Annual-20Report_DIGITAL.pdf
6.9MB
2024_NADC-20Annual-20Report_DIGITAL.pdf
41.2MB
2024_NADC-20Annual-20Report_DIGITAL_0.pdf
13.0MB
NADC-20Annual-20Report-20--20DIGITAL.pdf
7.1MB
21194-20NADC-20Annual-20Report-202021-21-203-20FA-20DIGITAL-20-281-29.pdf
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