🇦🇺 Australian Government Intelligence & Advisory Platform
YourGov.com.au
Federal
Corporate Commonwealth Entity
Transport and Infrastructure

Special Broadcasting Service Corporation

Portfolio: Infrastructure, Transport, Regional Development, Communications, Sport and the Arts

http://www.sbs.com.au/

Annual Budget

$420M

2025-26 Budget
Flat vs prior year
Total Revenue

$550M

2024-25 Total Revenue
Staff

1,450

Headcount (2024-25)
Major Digital Projects
5

New Vehicle Efficiency Standard (NVES) Regulator and IT Build

Department of Infrastructure, Transport, Regional Development, Communications, Sport and the Arts

Tier 2
DCA: Medium
Active

Total Budget

$79.2M

Digital Budget

$23.8M

July 2024January 2026

The establishment of a NVES for light vehicles will deliver more fuel-efficient cars for Australians and support the government’s commitment to achieve net zero by 2050. This investment is for the development of an effective ICT environment in which to manage the regulatory obligations around the NVES, such as data capture from vehicle suppliers/importers, reporting, facilitation of compliance and audit functions, and the establishment and maintenance of a NVES credit trading scheme.

Reporting and Program Management (RPM) System

Department of Infrastructure, Transport, Regional Development, Communications, Sport and the Arts

Tier 2
DCA: High
Active

Total Budget

$30.8M

Digital Budget

$14.2M

July 2023June 2026

The RPM project is improving the administration of grant payments to states and territories for land transport infrastructure projects. Following recommendations from the Australian National Audit Office, the department is developing a new system, which has been designed to address evolving business needs and transition the current legacy system to a more scalable and flexible system. The RPM Project Objectives are: (1) Develop a new system to automate, simplify and streamline business processes; (2) Provide a single source of data for all grant process stages that is validated and accurate, easy to access and analyse; (3) Ensure the new system is intuitive, easy to use and flexible, and can be extended to meet future needs; and (4) Migrate data from the existing data sources into a consolidated source of truth for infrastructure investment.

Digital First (DF) Program

National Archives of Australia

Tier 3
Active

Total Budget

$25.1M

Digital Budget

$20.6M

July 2023June 2026

The National Archives of Australia has established the DF Program to uplift its ability to manage, preserve and provide meaningful access to an increasingly digital collection of records that hold national significance. In late 2025, the DF Program was rescoped to realign the work of the program to support implementation of the new Strategy 2025–2030: Evolving National Archives. The program will finish in June 2026, with additional scope relating to account and workload management to be addressed through strategy implementation.

Fighting SMS Scams

Australian Communications and Media Authority

Tier 3
Active

Total Budget

$10.9M

Digital Budget

$3.2M

October 2024July 2026

This project is enabling the Australian Communications and Media Authority (ACMA) to develop, operate and maintain an SMS ID registry to help prevent scammers from impersonating brands and entities in texts, using message headers (such as myGov), and to create a trusted communications channel.

Spectrum Management

Australian Communications and Media Authority

Tier 3
Active

Total Budget

$22.7M

Digital Budget

$20.9M

October 2022May 2027

The digital spectrum management system will include a range of new and enhanced digital and ICT capabilities to support improved spectrum management.

Ideas relevant to this department

8 tagged

Reform proposals on YourGov that name this department as a delivery partner — drawn from citizen voice, government strategy, research, international examples and gap analysis.

STRATEGY SUMMARY

SBS INSPIRES ALL AUSTRALIANS TO EXPLORE, RESPECT AND CELEBRATE OUR DIVERSE WORLD AND IN DOING SO, CONTRIBUTES TO A COHESIVE SOCIETY. [AR p.6]

PURPOSE

SBS INSPIRES ALL AUSTRALIANS TO EXPLORE, RESPECT AND CELEBRATE OUR DIVERSE WORLD AND IN DOING SO, CONTRIBUTES TO A COHESIVE SOCIETY. [AR p.6]

Corporate Plan 2025-26 · p.6

Strategic priorities

· 11

1

Accelerating language offerings and capabilities to Australia’s multilingual and multicultural communities

Corporate Plan 2025-26 · p.20
2

Expanding upon First Nations content offering available to all Australians

Corporate Plan 2025-26 · p.20
3

Delivering trusted news and information and contributing to the national conversation with bold programming

Corporate Plan 2025-26 · p.20
4

Delivering stories that engage, inform and entertain all Australians, as their needs and consumption habits evolve

Corporate Plan 2025-26 · p.20
5

Delivering best-in-class user experience for audiences on SBS’s digital platforms to improve audience engagement and loy

Delivering best-in-class user experience for audiences on SBS’s digital platforms to improve audience engagement and loyalty

Corporate Plan 2025-26 · p.20
6

Managing the transition to a digital audience base by building audience awareness, scale and engagement on digital platf

Managing the transition to a digital audience base by building audience awareness, scale and engagement on digital platforms such as SBS On Demand to ensure continued relevance as audiences increasingly stream online

Corporate Plan 2025-26 · p.20
7

Maintaining relevance on traditional broadcasting platforms to ensure continued delivery on Charter and Purpose

Corporate Plan 2025-26 · p.20
8

Continue to invest in Charter-driven content and activities by increasing returns from commercial activities, while cont

Continue to invest in Charter-driven content and activities by increasing returns from commercial activities, while continuing to innovate and further improve efficiency of existing operations

Corporate Plan 2025-26 · p.20
9

Attracting and retaining the best people by ensuring SBS remains a great and inclusive place to work, with higher staff

Attracting and retaining the best people by ensuring SBS remains a great and inclusive place to work, with higher staff engagement and collaboration to maximise business outcomes

Corporate Plan 2025-26 · p.20
10

Ensuring emerging technologies can be harnessed effectively to support delivery of SBS’s Charter, Purpose and strategy

Corporate Plan 2025-26 · p.20
11

Maintaining a strong leadership position within the media and corporate industry on sustainability

Corporate Plan 2025-26 · p.20

Outcomes

· 5

Outcome 1: Distinctive Network

For 50 years, SBS has held a unique place in our nation’s media landscape, telling award-winning stories about, with and for a diverse and contemporary Australia so everyone can see themselves reflected – wherever they live, whatever language they use, and however they watch, read or listen.

KEY ACTIVITIES

  • Content creation, acquisition and curation
  • Content broadcast and distribution
  • Content support activities

Outcome 2: Audience First

SBS continues to serve audiences with world-class content on all platforms, when and how they want to experience it.

KEY ACTIVITIES

  • Content creation, acquisition and curation
  • Content broadcast and distribution
  • Content support activities

Outcome 3: Community Impact

Working closely with communities in Australia to understand their issues and perspectives, amplify their voices, and tell their stories.

KEY ACTIVITIES

  • Content creation, acquisition and curation
  • Content broadcast and distribution
  • Content support activities

Outcome 4: Great People; Great Culture

Our people and culture are our competitive advantage.

KEY ACTIVITIES

  • Content creation, acquisition and curation
  • Content broadcast and distribution
  • Content support activities

Outcome 5: Great Business

Sustainability, world-class operational efficiency and processes, and globally unique partnerships.

KEY ACTIVITIES

  • Content creation, acquisition and curation
  • Content broadcast and distribution
  • Content support activities

Values

· 5

We are audience obsessed

We embrace difference

We are bold and brave

We engage and participate fully

We look out for one another

Performance measures

· 3

CodeMeasureTarget 2025-26Latest resultStatus

CCE01

Digital registrations

$178.7m

Corporate Plan 2025-26 · p.48

13.2m

Annual Report 2024-25 · p.118
Achieved

CCE02

Average monthly audio podcast downloads

3.82m

Corporate Plan 2025-26 · p.48

4.4m

Annual Report 2024-25 · p.118
Achieved

CCE03

Total own source revenue

$178.7m

Corporate Plan 2025-26 · p.48

$178.7m

Annual Report 2024-25 · p.118
Achieved

Ideas distilled from this entity's strategy & evidence

· 8

Citizen Services

Increase digital registrations by 10% by end of FY

Launch targeted campaigns to boost digital registrations by 10% by the end of FY.

Impact: Medium
Effort: High
Medium

2024-25.pdf [AR p.256]

Data & Performance

Adopt global podcast engagement strategy from BBC

Implement BBC's podcast engagement strategy to increase audio and video podcast downloads.

Impact: High
Effort: High
Large

bbc-podcast-strategy.txt

Regulation & Policy

Implement News Bargaining Incentive program

Enhance the News Bargaining Incentive program to ensure fair revenue sharing with global SVODs.

Impact: Very High
Effort: High
Large

2025-26.pdf [CP p.17]

Citizen Participation

Build a public dashboard showing weekly active-compliance-monitoring counts by EPBC Act decision class

Create an interactive dashboard to display weekly compliance monitoring counts by EPBC Act decision class.

Impact: Medium
Effort: Medium
Small

transparency-dashboards.txt

Content & Production

Streamline content approval process to reduce turnaround time

Simplify the content approval process to reduce the time taken for content to go live.

Impact: High
Effort: Medium
Medium

internal-audit-report.pdf

Procurement & Delivery

Enhance revenue forecasting model to predict own source revenue more accurately

Improve the revenue forecasting model to predict own source revenue more accurately.

Impact: High
Effort: High
Large

corporate-plan-forecasting.pdf

Digital Services

Adopt global digital strategy from Netflix

Implement Netflix's global digital strategy to enhance user engagement and service delivery.

Impact: High
Effort: High
Large

netflix-digital-strategy.txt

Content & Production

Improve content curation process to align with audience preferences

Refine the content curation process to better align with audience preferences and feedback.

Impact: High
Effort: High
Medium

internal-audit-report.pdf

Citizen Services

Increase digital registrations by 10% by end of FY

Launch targeted campaigns to boost digital registrations by 10% by the end of FY.

Impact: Medium
Effort: High
Medium

2024-25.pdf [AR p.256]

Data & Performance

Adopt global podcast engagement strategy from BBC

Implement BBC's podcast engagement strategy to increase audio and video podcast downloads.

Impact: High
Effort: High
Large

bbc-podcast-strategy.txt

Regulation & Policy

Implement News Bargaining Incentive program

Enhance the News Bargaining Incentive program to ensure fair revenue sharing with global SVODs.

Impact: Very High
Effort: High
Large

2025-26.pdf [CP p.17]

Citizen Participation

Build a public dashboard showing weekly active-compliance-monitoring counts by EPBC Act decision class

Create an interactive dashboard to display weekly compliance monitoring counts by EPBC Act decision class.

Impact: Medium
Effort: Medium
Small

transparency-dashboards.txt

Content & Production

Streamline content approval process to reduce turnaround time

Simplify the content approval process to reduce the time taken for content to go live.

Impact: High
Effort: Medium
Medium

internal-audit-report.pdf

Procurement & Delivery

Enhance revenue forecasting model to predict own source revenue more accurately

Improve the revenue forecasting model to predict own source revenue more accurately.

Impact: High
Effort: High
Large

corporate-plan-forecasting.pdf

Digital Services

Adopt global digital strategy from Netflix

Implement Netflix's global digital strategy to enhance user engagement and service delivery.

Impact: High
Effort: High
Large

netflix-digital-strategy.txt

Content & Production

Improve content curation process to align with audience preferences

Refine the content curation process to better align with audience preferences and feedback.

Impact: High
Effort: High
Medium

internal-audit-report.pdf

Legislation administered

· 2

Act

1991

Special Broadcasting Service Act 1991

The entity administers this Act to fulfill its purpose of providing multilingual and multicultural broadcasting services.

Regulation

1992

Broadcasting Services (Multilingual and Multicultural Services) Regulations 1992

Regulations made under the Special Broadcasting Service Act 1991 to implement its provisions.

Want the full analysis?

Download this month's report covering Special Broadcasting Service Corporation